General Marketing Tips Glossary


Do you know the difference between Dogfooding and Bootstrapping? What about B2D and B2E? Find out more about these general marketing ideas by using the below feature to search through our General Marketing Tips Glossary.

This glossary is a bit different. It’s filled with niche ideas that don’t really belong anywhere specific – but which all marketers should know about.

The glossary is being updated all the time. If you think there is anything missing, please get in touch to let us know at justin@theonlineadvertisingguide.com

Please note: The below contains

  • terms related to marketing in general
  • acronyms of terms for marketing in general
  • abbreviations of general marketing terms
  • synonyms of general marketing terms

If you’re looking for something specific, we recommend you use the search box.

 

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  • a

  • ACCAACCA stands for Awareness, Comprehension, Conviction and Action and is a type of marketing...   Learn More >
  • AddressableAddressable refers to the ability to target specific individuals or segments of an audience...   Learn More >
  • AIDAAIDA is a type of sales or marketing funnel where you drive potential customers through four...   Learn More >
  • Attention,Interest,Desire,ActionAIDA is a type of sales or marketing funnel where you drive potential customers through four...   Learn More >
  • AttributionAttribution is the process of judging data to decide which action you will say caused a result....   Learn More >
  • Awareness,Comprehension,Conviction and ActionACCA stands for Awareness, Comprehension, Conviction and Action and is a type of marketing...   Learn More >
  • b

  • B2DB2D stands for Business to Developer marketing. B2D marketing is coming to the fore due to...   Learn More >
  • B2EB2E stands for Business to Employee marketing. This refers to all the internal marketing...   Learn More >
  • BAUBAU is any work that takes place as part of the standard functions of a business (and are not...   Learn More >
  • BootstrapA business that pulls itself up into success without little or no external (or internal)...   Learn More >
  • BullishAn attitude of aggressive confidence. Used in digital marketing to describe someone focusing...   Learn More >
  • Business As UsualBAU is any work that takes place as part of the standard functions of a business (and are not...   Learn More >
  • Business to DeveloperB2D stands for Business to Developer marketing. B2D marketing is coming to the fore due to...   Learn More >
  • Business to EmployeeB2E stands for Business to Employee marketing. This refers to all the internal marketing...   Learn More >
  • d

  • DAGMARDAGMAR stands for "defining advertising goals for measured advertising results". While it was...   Learn More >
  • DeliverablesThe specific tangible results of a project. In marketing, deliverables can mean things like...   Learn More >
  • DogfoodingA phrase referring to the idea of Dog Food makers should test their own dog food (presumably on...   Learn More >
  • e

  • End UserThe person who actually uses a website, product, or service. It is important to keep a focus on...   Learn More >
  • ExperienceA marketing buzzword that tries to encapsulate how enjoyable and easy to use something was. This...   Learn More >
  • f

  • Fear Of Missing OutAn acronym that stands for Fear Of Missing Out, which refers to the idea that people always...   Learn More >
  • First Price AuctionWhen the winner of an auction pays the amount they bid. This earns the most for ad platforms...   Learn More >
  • FlywheelA flywheel is a type of wheel that is designed to efficiently translate one type of momentum...   Learn More >
  • FOMOAn acronym that stands for Fear Of Missing Out, which refers to the idea that people always...   Learn More >
  • g

  • Growth EngineThe mechanism that makes a startup grow in a sustainable fashion. This can often mean a...   Learn More >
  • i

  • IncrementalA common way of referring to things that only happened because of marketing activity. While...   Learn More >
  • k

  • KISSAn acronym standing for Keep It Simple Stupid. KISS is a sort of pseudo-ethos that advocates for...   Learn More >
  • m

  • Media Efficiency RatioMER stands for Media Efficient Ratio. MER is a metric that shows you how much you get back from...   Learn More >
  • MERMER stands for Media Efficient Ratio. MER is a metric that shows you how much you get back from...   Learn More >
  • MetaverseA unified AR and VR project where people can go into an entirely similuated related,or see...   Learn More >
  • Multivariant TestingTesting multiple changes at once to work out which combination is better. This can be used in...   Learn More >
  • MVTTesting multiple changes at once to work out which combination is better. This can be used in...   Learn More >
  • n

  • NetiquetteEtiquette on the internet.
  • NFTA unique identifier for a digital good. NFTs utilise blockchain technology to make it possible...   Learn More >
  • Non-Fungible TokenA unique identifier for a digital good. NFTs utilise blockchain technology to make it possible...   Learn More >
  • o

  • Online AdvertisingAny activity where a person or business pays to promote something online. This main three...   Learn More >
  • Opera Ad ManagerA way to run ads in Opera Apps,including Opera News,and the news feed in the Opera Mini broswer...   Learn More >
  • q

  • QualifyThe process of seeing how 'good' a lead is. For example, someone may sign up for a test drive on...   Learn More >
  • r

  • RFPAn acronym standing for Request For Proposal. This is what is put out when an organisation is...   Learn More >
  • s

  • SaaSA business model where users are charged a subscription fee for using software as opposed to a...   Learn More >
  • Second Price AuctionWhen the winner of an auction pays 1 penny more than second place. This ensures the lowest price...   Learn More >
  • Side HustleA job on the side of your main job. During the pandemic, these became especially commonplace,...   Learn More >
  • Software as a ServiceA business model where users are charged a subscription fee for using software as opposed to a...   Learn More >
  • SoLoMoShort for Social, Local, Mobile, SoLoMo is a marketing mindset that seeks to integrate three...   Learn More >
  • Surveillance MarketingMarketing that collects and uses a surprising amount of data to target people. A terrifying and...   Learn More >
  • Swipe fileA file that marketers keep with inspiration in it - ads and ideas that they have liked in the past.
  • SWOTAn acronym standing for Strengths, Weaknesses, Opportunities, Threats. SWOT is used to start...   Learn More >
  • u

  • Unique Selling PointAn acronym standing for Unique Selling Point. This is a concept based around how a...   Learn More >
  • USPAn acronym standing for Unique Selling Point. This is a concept based around how a...   Learn More >
  • w

  • Walled GardenA moderated marketplace, such as Google Play or Apples App Store.
  • WebinarAn online seminar. These are growing in prominence.
  • z

  • ZapierA company with a set of tools which link different platforms to make them easier to use (for...   Learn More >

 

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