General Marketing Tips Glossary

Do you know the difference between Dogfooding and Bootstrapping? What about B2D and B2E? Find out more about these general marketing ideas by using the below feature to search through our General Marketing Tips Glossary.

This glossary is a bit different. It’s filled with niche ideas that don’t really belong anywhere specific – but which all marketers should know about.

The glossary is being updated all the time. If you think there is anything missing, please get in touch to let us know at justin@theonlineadvertisingguide.com

Please note: The below contains

  • terms related to marketing in general
  • acronyms of terms for marketing in general
  • abbreviations of general marketing terms
  • synonyms of general marketing terms

If you’re looking for something specific, we recommend you use the search box.

 

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  • a

  • ACCA stands for Awareness, Comprehension, Conviction and Action and is a type of marketing...   Learn More >
  • Addressable refers to the ability to target specific individuals or segments of an audience...   Learn More >
  • AIDA is a type of sales or marketing funnel where you drive potential customers through four...   Learn More >
  • AIDA is a type of sales or marketing funnel where you drive potential customers through four...   Learn More >
  • Attribution is the process of judging data to decide which action you will say caused a result....   Learn More >
  • ACCA stands for Awareness, Comprehension, Conviction and Action and is a type of marketing...   Learn More >

  • b

  • B2D stands for Business to Developer marketing. B2D marketing is coming to the fore due to...   Learn More >
  • B2E stands for Business to Employee marketing. This refers to all the internal marketing...   Learn More >
  • BAU is any work that takes place as part of the standard functions of a business (and are not...   Learn More >
  • A business that pulls itself up into success without little or no external (or internal)...   Learn More >
  • An attitude of aggressive confidence. Used in digital marketing to describe someone focusing...   Learn More >
  • BAU is any work that takes place as part of the standard functions of a business (and are not...   Learn More >
  • B2D stands for Business to Developer marketing. B2D marketing is coming to the fore due to...   Learn More >
  • B2E stands for Business to Employee marketing. This refers to all the internal marketing...   Learn More >

  • d

  • DAGMAR stands for "defining advertising goals for measured advertising results". While it was...   Learn More >
  • The specific tangible results of a project. In marketing, deliverables can mean things like...   Learn More >
  • A phrase referring to the idea of Dog Food makers should test their own dog food (presumably on...   Learn More >

  • e

  • The person who actually uses a website, product, or service. It is important to keep a focus on...   Learn More >
  • A marketing buzzword that tries to encapsulate how enjoyable and easy to use something was. This...   Learn More >

  • f

  • An acronym that stands for Fear Of Missing Out, which refers to the idea that people always...   Learn More >
  • A flywheel is a type of wheel that is designed to efficiently translate one type of momentum...   Learn More >
  • An acronym that stands for Fear Of Missing Out, which refers to the idea that people always...   Learn More >

  • g

  • The mechanism that makes a startup grow in a sustainable fashion. This can often mean a...   Learn More >

  • i

  • 'Incremental' is a common way of referring to things that only happened because of marketing...   Learn More >

  • k

  • An acronym standing for Keep It Simple Stupid. KISS is a sort of pseudo-ethos that advocates for...   Learn More >

  • m

  • MER stands for Media Efficient Ratio. MER is a metric that shows you how much you get back from...   Learn More >
  • MER stands for Media Efficient Ratio. MER is a metric that shows you how much you get back from...   Learn More >
  • A unified AR and VR project where people can go into an entirely similuated related,or see...   Learn More >
  • Testing multiple changes at once to work out which combination is better. This can be used in...   Learn More >
  • Testing multiple changes at once to work out which combination is better. This can be used in...   Learn More >

  • n

  • Etiquette on the internet.
  • A unique identifier for a digital good. NFTs utilise blockchain technology to make it possible...   Learn More >
  • A unique identifier for a digital good. NFTs utilise blockchain technology to make it possible...   Learn More >

  • o

  • Any activity where a person or business pays to promote something online. This main three...   Learn More >
  • A way to run ads in Opera Apps,including Opera News,and the news feed in the Opera Mini broswer...   Learn More >

  • q

  • The process of seeing how 'good' a lead is. For example, someone may sign up for a test drive on...   Learn More >

  • r

  • An acronym standing for Request For Proposal. This is what is put out when an organisation is...   Learn More >

  • s

  • A business model where users are charged a subscription fee for using software as opposed to a...   Learn More >
  • When the winner of an auction pays 1 penny more than second place. This ensures the lowest price...   Learn More >
  • A job on the side of your main job. During the pandemic, these became especially commonplace,...   Learn More >
  • A business model where users are charged a subscription fee for using software as opposed to a...   Learn More >
  • Short for Social, Local, Mobile, SoLoMo is a marketing mindset that seeks to integrate three...   Learn More >
  • Marketing that collects and uses a surprising amount of data to target people. A terrifying and...   Learn More >
  • A file that marketers keep with inspiration in it - ads and ideas that they have liked in the past.
  • An acronym standing for Strengths, Weaknesses, Opportunities, Threats. SWOT is used to start...   Learn More >

  • u

  • An acronym standing for Unique Selling Point. This is a concept based around how a...   Learn More >
  • An acronym standing for Unique Selling Point. This is a concept based around how a...   Learn More >

  • w

  • A moderated marketplace, such as Google Play or Apples App Store.
  • An online seminar. These are growing in prominence.

  • z

  • A company with a set of tools which link different platforms to make them easier to use (for...   Learn More >

 

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