General Marketing Tips Glossary

Do you know the difference between Dogfooding and Bootstrapping? What about B2D and B2E? Find out more about these general marketing ideas by using the below feature to search through our General Marketing Tips Glossary.

This glossary is a bit different. It’s filled with niche ideas that don’t really belong anywhere specific – but which all marketers should know about.

The glossary is being updated all the time. If you think there is anything missing, please get in touch to let us know at justin@theonlineadvertisingguide.com

Please note: The below contains

  • terms related to marketing in general
  • acronyms of terms for marketing in general
  • abbreviations of general marketing terms
  • synonyms of general marketing terms

If you’re looking for something specific, we recommend you use the search box.

 

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  • B2D
    B2D stands for Business to Developer marketing. B2D marketing is coming to the fore due to...   Learn More >
  • B2E
    B2E stands for Business to Employee marketing. This refers to all the internal marketing...   Learn More >
  • BAU
    BAU is any work that takes place as part of the standard functions of a business (and are not...   Learn More >
  • Bootstrap
    A business that pulls itself up into success without little or no external (or internal)...   Learn More >
  • Business As Usual
    BAU is any work that takes place as part of the standard functions of a business (and are not...   Learn More >
  • Business to Developer
    B2D stands for Business to Developer marketing. B2D marketing is coming to the fore due to...   Learn More >
  • Business to Employee
    B2E stands for Business to Employee marketing. This refers to all the internal marketing...   Learn More >
  • Deliverables
    The specific tangible results of a project. In marketing, deliverables can mean things like...   Learn More >
  • Dogfooding
    A phrase referring to the idea of Dog Food makers should test their own dog food (presumably on...   Learn More >
  • End of Week
    A way to describe when stats are taken ("these are our EOW sales"), or when something should be...   Learn More >
  • End User
    The person who actually uses a website, product, or service. It is important to keep a focus on...   Learn More >
  • EOW
    A way to describe when stats are taken ("these are our EOW sales"), or when something should be...   Learn More >
  • Experience
    A marketing buzzword that tries to encapsulate how enjoyable and easy to use something was. This...   Learn More >
  • Fear Of Missing Out
    An acronym that stands for Fear Of Missing Out, which refers to the idea that people always...   Learn More >
  • Flywheel
    A flywheel is a type of wheel that is designed to efficiently translate one type of momentum...   Learn More >
  • FOMO
    An acronym that stands for Fear Of Missing Out, which refers to the idea that people always...   Learn More >
  • Growth Engine
    The mechanism that makes a startup grow in a sustainable fashion. This can often mean a...   Learn More >
  • KISS
    An acronym standing for Keep It Simple Stupid. KISS is a sort of pseudo-ethos that advocates for...   Learn More >
  • Netiquette
    Etiquette on the internet.
  • NFT
    A unique identifier for a digital good. NFTs utilise blockchain technology to make it possible...   Learn More >
  • Non-Fungible Token
    A unique identifier for a digital good. NFTs utilise blockchain technology to make it possible...   Learn More >
  • Qualify
    The process of seeing how 'good' a lead is. For example, someone may sign up for a test drive on...   Learn More >
  • RFP
    An acronym standing for Request For Proposal. This is what is put out when an organisation is...   Learn More >
  • SaaS
    A business model where users are charged a subscription fee for using software as opposed to a...   Learn More >
  • Side Hustle
    A job on the side of your main job. During the pandemic, these became especially commonplace,...   Learn More >
  • Software as a Service
    A business model where users are charged a subscription fee for using software as opposed to a...   Learn More >
  • SoLoMo
    Short for Social, Local, Mobile, SoLoMo is a marketing mindset that seeks to integrate three...   Learn More >
  • SWOT
    An acronym standing for Strengths, Weaknesses, Opportunities, Threats. SWOT is used to start...   Learn More >
  • Unique Selling Point
    An acronym standing for Unique Selling Point. This is a concept based around how a...   Learn More >
  • USP
    An acronym standing for Unique Selling Point. This is a concept based around how a...   Learn More >
  • Walled Garden
    A moderated marketplace, such as Google Play or Apples App Store.
  • Webinar
    An online seminar. These are growing in prominence.
  • Zapier
    A company with a set of tools which link different platforms to make them easier to use (for...   Learn More >

 

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