Do you know the difference between Dogfooding and Bootstrapping? What about B2D and B2E? Find out more about these general marketing ideas by using the below feature to search through our General Marketing Tips Glossary.
This glossary is a bit different. It’s filled with niche ideas that don’t really belong anywhere specific – but which all marketers should know about.
The glossary is being updated all the time. If you think there is anything missing, please get in touch to let us know at justin@theonlineadvertisingguide.com
Please note: The below contains
- terms related to marketing in general
- acronyms of terms for marketing in general
- abbreviations of general marketing terms
- synonyms of general marketing terms
If you’re looking for something specific, we recommend you use the search box.

- b
- B2DB2D stands for Business to Developer marketing. B2D marketing is coming to the fore due to... Learn More >
- B2EB2E stands for Business to Employee marketing. This refers to all the internal marketing... Learn More >
- BAUBAU is any work that takes place as part of the standard functions of a business (and are not... Learn More >
- BootstrapA business that pulls itself up into success without little or no external (or internal)... Learn More >
- Business As UsualBAU is any work that takes place as part of the standard functions of a business (and are not... Learn More >
- Business to DeveloperB2D stands for Business to Developer marketing. B2D marketing is coming to the fore due to... Learn More >
- Business to EmployeeB2E stands for Business to Employee marketing. This refers to all the internal marketing... Learn More >
- d
- DeliverablesThe specific tangible results of a project. In marketing, deliverables can mean things like... Learn More >
- DogfoodingA phrase referring to the idea of Dog Food makers should test their own dog food (presumably on... Learn More >
- e
- End of WeekA way to describe when stats are taken ("these are our EOW sales"), or when something should be... Learn More >
- End UserThe person who actually uses a website, product, or service. It is important to keep a focus on... Learn More >
- EOWA way to describe when stats are taken ("these are our EOW sales"), or when something should be... Learn More >
- ExperienceA marketing buzzword that tries to encapsulate how enjoyable and easy to use something was. This... Learn More >
- f
- Fear Of Missing OutAn acronym that stands for Fear Of Missing Out, which refers to the idea that people always... Learn More >
- FlywheelA flywheel is a type of wheel that is designed to efficiently translate one type of momentum... Learn More >
- FOMOAn acronym that stands for Fear Of Missing Out, which refers to the idea that people always... Learn More >
- g
- Growth EngineThe mechanism that makes a startup grow in a sustainable fashion. This can often mean a... Learn More >
- k
- KISSAn acronym standing for Keep It Simple Stupid. KISS is a sort of pseudo-ethos that advocates for... Learn More >
- n
- NetiquetteEtiquette on the internet.
- NFTA unique identifier for a digital good. NFTs utilise blockchain technology to make it possible... Learn More >
- Non-Fungible TokenA unique identifier for a digital good. NFTs utilise blockchain technology to make it possible... Learn More >
- q
- QualifyThe process of seeing how 'good' a lead is. For example, someone may sign up for a test drive on... Learn More >
- r
- RFPAn acronym standing for Request For Proposal. This is what is put out when an organisation is... Learn More >
- s
- SaaSA business model where users are charged a subscription fee for using software as opposed to a... Learn More >
- Side HustleA job on the side of your main job. During the pandemic, these became especially commonplace,... Learn More >
- Software as a ServiceA business model where users are charged a subscription fee for using software as opposed to a... Learn More >
- SoLoMoShort for Social, Local, Mobile, SoLoMo is a marketing mindset that seeks to integrate three... Learn More >
- SWOTAn acronym standing for Strengths, Weaknesses, Opportunities, Threats. SWOT is used to start... Learn More >
- u
- Unique Selling PointAn acronym standing for Unique Selling Point. This is a concept based around how a... Learn More >
- USPAn acronym standing for Unique Selling Point. This is a concept based around how a... Learn More >
- w
- Walled GardenA moderated marketplace, such as Google Play or Apples App Store.
- WebinarAn online seminar. These are growing in prominence.
- z
- ZapierA company with a set of tools which link different platforms to make them easier to use (for... Learn More >
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