eCommerce Glossary

Do you know the difference between ROI and revenue? What about a buy-to-detail rate and a cart-to-detail rate? Find out by using the below feature to search through our eCommerce Glossary.

The glossary is being updated all the time. If you think there is anything missing, please get in touch to let us know at justin@theonlineadvertisingguide.com

Please note: The below contains

  • terms related to eCommerce
  • acronyms of eCommerce terms
  • abbreviations of eCommerce terms
  • synonyms of eCommerce terms

If you’re looking for something specific, we recommend you use the search box.

 

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  • a

  • When someone adds something to their shopping cart on a website that sells things but then...   Learn More >
  • An Abandoned Cart Email is an email sent to people who started adding things to their shopping...   Learn More >
  • ACCA stands for Awareness, Comprehension, Conviction and Action and is a type of marketing...   Learn More >
  • ATC is short for a metric called "Add to Cart". This is where a user adds something to a cart on...   Learn More >
  • AIDA is a type of sales or marketing funnel where you drive potential customers through four...   Learn More >
  • The largest online retailer in the world. Amazon started out selling books and now sells pretty...   Learn More >
  • The average (mean) amount earned per order (in revenue). This is a helpful metric to make...   Learn More >
  • An API is a way to connect two programs together. In digital marketing, APIs are often used to...   Learn More >
  • An API is a way to connect two programs together. In digital marketing, APIs are often used to...   Learn More >
  • Augmented Reality is a way of digitally adding more details to an image recorded on a camera in...   Learn More >
  • ATC is short for a metric called "Add to Cart". This is where a user adds something to a cart on...   Learn More >
  • AIDA is a type of sales or marketing funnel where you drive potential customers through four...   Learn More >
  • Augmented Reality is a way of digitally adding more details to an image recorded on a camera in...   Learn More >
  • The average (mean) amount earned per order (in revenue). This is a helpful metric to make...   Learn More >
  • ACCA stands for Awareness, Comprehension, Conviction and Action and is a type of marketing...   Learn More >

  • b

  • Buy-To-Detail Rate shows the percentage of people who bought an item on a website, after viewing...   Learn More >
  • Buy-To-Detail Rate shows the percentage of people who bought an item on a website, after viewing...   Learn More >

  • c

  • C2C stands for Customer-to-Customer. A business model where your customers buy and sell with...   Learn More >
  • The amount it costs to gain a new customer (the total sales & marketing costs per customer...   Learn More >
  • Cart-To-Detail Rate is a metric in Google Analytics (when using the enhanced eCommerce module)...   Learn More >
  • Charm Pricing refers to the practice of pricing items at $4.99 or $9.99 etc for example....   Learn More >
  • A chatbot is a program that talks to the public on a companies behalf. They can be used to...   Learn More >
  • The amount it costs to gain a new customer (the total sales & marketing costs per customer...   Learn More >
  • C2C stands for Customer-to-Customer. A business model where your customers buy and sell with...   Learn More >

  • d

  • DTC stands for Direct-to-Consumer. A type of business that markets & sells directly to its...   Learn More >
  • The amount of time it takes for a browser to actually receive the HTML code (pre-loading the page).
  • Dropshipping is a type of business that doesn't manage any stock directly, but instead manages...   Learn More >
  • DTC stands for Direct-to-Consumer. A type of business that markets & sells directly to its...   Learn More >

  • e

  • eCommerce refers to buying or selling goods or services online, as well as online transactions....   Learn More >
  • An online sale. A subset of conversion in general, which don't have to be sales or money related...   Learn More >
  • The conversion rate of online sales (as opposed to other types of conversions).

  • g

  • Google Analytics is one of the most commonly used providers of web statistics. It's free and...   Learn More >
  • Google Analytics is one of the most commonly used providers of web statistics. It's free and...   Learn More >

  • h

  • Marketers and advertisers often use heuristics to understand shopper behaviour and to influence...   Learn More >

  • i

  • What does Impression mean? Impression means when something (usually content, an ad or post) is...   Learn More >
  • The total amount of ad impressions a publisher or network has - this is usually expressed as a...   Learn More >

  • l

  • LTV (often called Customer Lifetime Value - CLTV or CLV) is an attempt at predicting the amount...   Learn More >
  • LTV (often called Customer Lifetime Value - CLTV or CLV) is an attempt at predicting the amount...   Learn More >

  • m

  • Magento is a popular open-source eCommerce platform owned by Adobe.
  • MER stands for Media Efficiency Ratio. MER is a metric that shows you how much you get back...   Learn More >
  • MER stands for Media Efficiency Ratio. MER is a metric that shows you how much you get back...   Learn More >
  • Metrics are measurable statistics that are used in digital marketing to improve performance such...   Learn More >
  • If something is monetized that means that it has been set up so that money is earned from it....   Learn More >
  • Sometimes referred to as multi-channel attribution, this is a way of attributing conversions...   Learn More >

  • p

  • Page Speed is how fast an individual webpage loads. It can be measured in many ways but is...   Learn More >
  • A place where products are listed, such as in search results, category pages, sales pages etc....   Learn More >

  • r

  • What is an ROI? ROI stands for Return on Investment and means the amount of money you get back...   Learn More >
  • The total amount of money taken in by a person or company, before any expenses (such as taxes...   Learn More >
  • What is an ROI? ROI stands for Return on Investment and means the amount of money you get back...   Learn More >

  • s

  • A popular and powerful eCommerce platform for people to set up their own online shops.
  • Showrooming is the opposite of webrooming. It means looking in a physical shop for an item to...   Learn More >
  • A general term for the speed at which a site loads. Site speed can be broken down into multiple...   Learn More >
  • Short for Social, Local, Mobile, SoLoMo is a marketing mindset that seeks to integrate three...   Learn More >

  • t

  • Traffic in online advertising is a catch-all term for visitors to a site (the online equivalent...   Learn More >
  • The process of systematically testing for, finding and fixing problems (such as broken ads,...   Learn More >

  • w

  • Webrooming is when you research a product online, but then buy it in a physical shop at a later...   Learn More >

 

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