eCommerce Glossary


Do you know the difference between ROI and revenue? What about a buy-to-detail rate and a cart-to-detail rate? Find out by using the below feature to search through our eCommerce Glossary.

The glossary is being updated all the time. If you think there is anything missing, please get in touch to let us know at justin@theonlineadvertisingguide.com

Please note: The below contains

  • terms related to eCommerce
  • acronyms of eCommerce terms
  • abbreviations of eCommerce terms
  • synonyms of eCommerce terms

If you’re looking for something specific, we recommend you use the search box.

 

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  • a

  • Abandoned CartWhen someone adds something to their shopping cart on a website that sells things but then...   Learn More >
  • Abandoned Cart EmailAn Abandoned Cart Email is an email sent to people who started adding things to their shopping...   Learn More >
  • ACCAACCA stands for Awareness, Comprehension, Conviction and Action and is a type of marketing...   Learn More >
  • Add To CartATC is short for a metric called "Add to Cart". This is where a user adds something to a cart on...   Learn More >
  • AIDAAIDA is a type of sales or marketing funnel where you drive potential customers through four...   Learn More >
  • AmazonThe largest online retailer in the world. Amazon started out selling books and now sells pretty...   Learn More >
  • AOVThe average (mean) amount earned per order (in revenue). This is a helpful metric to make...   Learn More >
  • APIAn API is a way to connect two programs together. In digital marketing, APIs are often used to...   Learn More >
  • Application for Programming InterfaceAn API is a way to connect two programs together. In digital marketing, APIs are often used to...   Learn More >
  • ARAugmented Reality is a way of digitally adding more details to an image recorded on a camera in...   Learn More >
  • ATCATC is short for a metric called "Add to Cart". This is where a user adds something to a cart on...   Learn More >
  • Attention,Interest,Desire,ActionAIDA is a type of sales or marketing funnel where you drive potential customers through four...   Learn More >
  • Augmented RealityAugmented Reality is a way of digitally adding more details to an image recorded on a camera in...   Learn More >
  • Average Order ValueThe average (mean) amount earned per order (in revenue). This is a helpful metric to make...   Learn More >
  • Awareness,Comprehension,Conviction and ActionACCA stands for Awareness, Comprehension, Conviction and Action and is a type of marketing...   Learn More >
  • b

  • BTDRBuy-To-Detail Rate shows the percentage of people who bought an item on a website, after viewing...   Learn More >
  • Buy-To-Detail RateBuy-To-Detail Rate shows the percentage of people who bought an item on a website, after viewing...   Learn More >
  • c

  • C2CC2C stands for Customer-to-Customer. A business model where your customers buy and sell with...   Learn More >
  • CACThe amount it costs to gain a new customer (the total sales & marketing costs per customer...   Learn More >
  • Cart-To-Detail RateCart-To-Detail Rate is a metric in Google Analytics (when using the enhanced eCommerce module)...   Learn More >
  • Charm PricingCharm Pricing refers to the practice of pricing items at $4.99 or $9.99 etc for example....   Learn More >
  • Chat BotA chatbot is a program that talks to the public on a companies behalf. They can be used to...   Learn More >
  • Customer Acquisition CostThe amount it costs to gain a new customer (the total sales & marketing costs per customer...   Learn More >
  • Customer-to-CustomerC2C stands for Customer-to-Customer. A business model where your customers buy and sell with...   Learn More >
  • d

  • Direct-to-ConsumerDTC stands for Direct-to-Consumer. A type of business that markets & sells directly to its...   Learn More >
  • DOM Ready TimeThe amount of time it takes for a browser to actually receive the HTML code (pre-loading the page).
  • DropshippingA type of business that doesn't manage any stock directly,but instead manages sales while...   Learn More >
  • DTCDTC stands for Direct-to-Consumer. A type of business that markets & sells directly to its...   Learn More >
  • e

  • eCommerceeCommerce refers to buying or selling goods or services online, as well as online transactions....   Learn More >
  • eCommerce ConversionAn online sale. A subset of conversion in general, which don't have to be sales or money related...   Learn More >
  • eCommerce Conversion RateThe conversion rate of online sales (as opposed to other types of conversions).
  • g

  • GAGoogle Analytics is one of the most commonly used providers of web statistics. It's free and...   Learn More >
  • Google AnalyticsGoogle Analytics is one of the most commonly used providers of web statistics. It's free and...   Learn More >
  • h

  • HeuristicMarketers and advertisers often use heuristics to understand shopper behaviour and to influence...   Learn More >
  • i

  • ImpressionWhat does Impression mean? Impression means when something (usually content, an ad or post) is...   Learn More >
  • InventoryThe total amount of ad impressions a publisher or network has - this is usually expressed as a...   Learn More >
  • l

  • Lifetime ValueLTV (often called Customer Lifetime Value - CLTV or CLV) is an attempt at predicting the amount...   Learn More >
  • LTVLTV (often called Customer Lifetime Value - CLTV or CLV) is an attempt at predicting the amount...   Learn More >
  • m

  • MagentoAn open source eCommerce platform.
  • Media Efficiency RatioMER stands for Media Efficient Ratio. MER is a metric that shows you how much you get back from...   Learn More >
  • MERMER stands for Media Efficient Ratio. MER is a metric that shows you how much you get back from...   Learn More >
  • MetricsMetrics are measurable statistics that are used in digital marketing to improve performance such...   Learn More >
  • MonetizedIf something is monetized that means that it has been set up so that money is earned from it....   Learn More >
  • Multi-Touch AttributionSometimes referred to as multi-channel attribution, this is a way of attributing conversions...   Learn More >
  • p

  • Page SpeedPage Speed is how fast an individual webpage loads. It can be measured in many ways but is...   Learn More >
  • Product ListA place where products are listed, such as in search results, category pages, sales pages etc....   Learn More >
  • r

  • Return On InvestmentWhat is an ROI? ROI stands for Return on Investment and means the amount of money you get back...   Learn More >
  • RevenueThe total amount of money taken in by a person or company, before any expenses (such as taxes...   Learn More >
  • ROIWhat is an ROI? ROI stands for Return on Investment and means the amount of money you get back...   Learn More >
  • s

  • ShopifyA popular and powerful eCommerce platform for people to set up their own online shops.
  • ShowroomingShowrooming is the opposite of webrooming. It means looking in a physical shop for an item to...   Learn More >
  • Site SpeedA general term for the speed at which a site loads. Site speed can be broken down into multiple...   Learn More >
  • SoLoMoShort for Social, Local, Mobile, SoLoMo is a marketing mindset that seeks to integrate three...   Learn More >
  • t

  • TrafficTraffic in online advertising is a catch-all term for visitors to a site (the online equivalent...   Learn More >
  • TroubleshootingThe process of systematically testing for, finding and fixing problems (such as broken ads,...   Learn More >
  • w

  • WebroomingWebrooming is when you research a product online, but then buy it in a physical shop at a later...   Learn More >

 

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