eCommerce Glossary


Do you know the difference between ROI and revenue? What about a buy-to-detail rate and a cart-to-detail rate? Find out by using the below feature to search through our eCommerce Glossary.

The glossary is being updated all the time. If you think there is anything missing, please get in touch to let us know at justin@theonlineadvertisingguide.com

Please note: The below contains

  • terms related to eCommerce
  • acronyms of eCommerce terms
  • abbreviations of eCommerce terms
  • synonyms of eCommerce terms

If you’re looking for something specific, we recommend you use the search box.

 

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  • Abandoned Cart
    When someone adds something to their shopping cart on a website that sells things but then...   Learn More >
  • Abandoned Cart Email
    An Abandoned Cart Email is an email sent to people who started adding things to their shopping...   Learn More >
  • Amazon
    The largest online retailer in the world. Amazon started out selling books and now sells pretty...   Learn More >
  • API
    An API is a way to connect two programs together. In digital marketing, APIs are often used to...   Learn More >
  • Application for Programming Interface
    An API is a way to connect two programs together. In digital marketing, APIs are often used to...   Learn More >
  • AR
    Augmented Reality is a way of digitally adding more details to an image recorded on a camera in...   Learn More >
  • Augmented Reality
    Augmented Reality is a way of digitally adding more details to an image recorded on a camera in...   Learn More >
  • BTDR
    Buy-To-Detail Rate shows the percentage of people who bought an item on a website, after viewing...   Learn More >
  • Buy-To-Detail Rate
    Buy-To-Detail Rate shows the percentage of people who bought an item on a website, after viewing...   Learn More >
  • Cart-To-Detail Rate
    Cart-To-Detail Rate is a metric in Google Analytics (when using the enhanced eCommerce module)...   Learn More >
  • Chat Bot
    A chatbot is a program that talks to the public on a companies behalf. They can be used to...   Learn More >
  • DOM Ready Time
    The amount of time it takes for a browser to actually receive the HTML code (pre-loading the page).
  • eCommerce
    eCommerce refers to buying or selling goods or services online, as well as online transactions....   Learn More >
  • eCommerce Conversion
    An online sale. A subset of conversion in general, which don't have to be sales or money related...   Learn More >
  • eCommerce Conversion Rate
    The conversion rate of online sales (as opposed to other types of conversions).
  • GA
    Google Analytics is one of the most commonly used providers of web statistics. It's free and...   Learn More >
  • Google Analytics
    Google Analytics is one of the most commonly used providers of web statistics. It's free and...   Learn More >
  • Heuristic
    Marketers and advertisers often use heuristics to understand shopper behaviour and to influence...   Learn More >
  • Impression
    What does Impression mean? Impression means when something (usually content, an ad or post) is...   Learn More >
  • Inventory
    The total amount of ad impressions a publisher or network has - this is usually expressed as a...   Learn More >
  • Metrics
    Metrics are measurable statistics that are used in digital marketing to improve performance such...   Learn More >
  • Monetized
    If something is monetized that means that it has been set up so that money is earned from it....   Learn More >
  • Multi-Touch Attribution
    Sometimes referred to as multi-channel attribution, this is a way of attributing conversions...   Learn More >
  • Page Speed
    Page Speed is how fast an individual webpage loads. It can be measured in many ways but is...   Learn More >
  • Product List
    A place where products are listed, such as in search results, category pages, sales pages etc....   Learn More >
  • Return On Investment
    What is an ROI? ROI stands for Return on Investment and means the amount of money you get back...   Learn More >
  • Revenue
    The total amount of money taken in by a person or company, before any expenses (such as taxes...   Learn More >
  • ROI
    What is an ROI? ROI stands for Return on Investment and means the amount of money you get back...   Learn More >
  • Shopify
    A popular and powerful eCommerce platform for people to set up their own online shops.
  • Showrooming
    Showrooming is the opposite of webrooming. It means looking in a physical shop for an item to...   Learn More >
  • Site Speed
    A general term for the speed at which a site loads. Site speed can be broken down into multiple...   Learn More >
  • SoLoMo
    Short for Social, Local, Mobile, SoLoMo is a marketing mindset that seeks to integrate three...   Learn More >
  • Traffic
    Traffic in online advertising is a catch-all term for visitors to a site (the online equivalent...   Learn More >
  • Troubleshooting
    The process of systematically testing for, finding and fixing problems (such as broken ads,...   Learn More >
  • Webrooming
    Webrooming is when you research a product online, but then buy it in a physical shop at a later...   Learn More >

 

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