YouTube Keyword Research: An Actionable Guide

If you run your own YouTube channel, your goal is to have lots of video views. A huge number of subscribers. And you want to grow your channel in general.

How can you get all these wishes to come true?

It is possible by targeting those topics that people search on YouTube. Therefore, you need to explore keywords that will help you so far.

In this post, you will get ideas on how to do YouTube keyword research.

Let’s cut to the chase!


YouTube Keyword Research An Actionable Guide


1. Think About the Topics Hierarchy

Let’s assume that you’ve launched a website that offers a content design service. This service consists of specific tools that people can use to make their content more visually appealing.

You decided to create a YouTube channel to show the benefits of using these tools. It will help you attract new potential customers and grow your business making an impact on a company’s branding as well.

The first idea that has come to your mind is to target broad topics. Yes, these topics are relevant to the content design niche. But they are too general. It may lead you to attract an irrelevant audience.

Your second thought is to target specific topics that are a hundred per cent relevant to your business. The idea works. But the problem is that you won’t attract many people.

How to solve this issue then?

You should work on creating a topic hierarchy.

For example, you can make a video for each tool separately. Cover how to create infographics, charts, presentations, and all other content design elements in every video you produce.

This tactic will help you target niche-related topics and introduce your service to the right audience.



2.  Explore More Keyword Ideas With a High Search Volume

The next step is to explore keyword ideas that would be related to your list of topics. Also, these keywords should have a high level of search volume. In other words, people should search for them on YouTube.

To find the keywords, you will have to use one of the available keyword research tools. The only problem that you can face is that the majority of the tools show Google search volume only, not YouTube.

You can review the data by exploring the number of video views on YouTube directly. But you should not rely on this kind of analytics as well.


Here is the example that proves this statement. For instance, Visme’s video on “how to make an infographic” search request ranks on YouTube placing on the second spot. It has 620K views for today.


A YouTube search for "how to make an infographic"


Don’t delude yourself by thinking that this impressive number of views has landed on this video organically. There might be paid YouTube ads that help get views.

Since your goal is to get views from organic YouTube searches, you should explore keyword ideas with a high search volume metric.

How to do this?


Use keywords explorer tool

There are a bunch of SEO tools that can help you with keyword research. One of the tools is the Keywords Research tool from Ahrefs. The best part of this very tool is that you can choose the search engine. In this case, it is YouTube.


Ahrefs Keyword Explorer Tool


As you can see, this seed keyword has a search volume of 71K and 33K of clicks. The only problem here is that this topic is too broad. If people search for “infographic” on YouTube, it is going to be less possible to predict what they want to see.

While you need to promote your infographic maker tool, you should target more specific topic ideas. Review the “Phrase match” report to see the opportunities that contain your seed keyword.


Ahrefs Keyword research tool using phrase match


There are 3K+ suggestions you can skim through. Some of these suggestions are off the interests of your target audience. For instance, there is no need to create a video that would cover the “infographic serial killer” topic (despite a high search volume metric). It is not related to your content design tool.

Instead, focus your attention on the topic “how to make an infographic” – it has a lower search volume but it is completely relevant to your business.


Run YouTube ads

YouTube ads help show your videos for whatever keyword you want. Let’s say you want to drive more views for your “how to create an infographic” video. Set up the ad and let it run for 30 days.

Afterwards, go to your Google Analytics and check the “Search Terms” report in Google Ads. Pay attention to the number of ad impressions each target keyword has.


Use YouTube autosuggest

If you start typing your request on YouTube, it will suggest related queries to choose from. These auto-suggested results can help you with getting new keyword ideas.


Autosuggest for Infographic on YouTube


Choose the suggestions you feel are worth the candle and analyze them with Google Trends. It will show you how each search term is popular.


3. Match Search Intent

YouTube provides users with results that go in line with their search intent. Otherwise, your video content won’t be found by the right people.

Start with asking yourself a question – what do people want to see when they type the exact keyword?

For example, when people type “infographic” – do they want to find some particular infographic? Or do they want to find information on how to create infographics?

As you can see, search intent plays a crucial role in an entire keyword research process.

How to figure it out?

Go to YouTube and type your target keyword. Review the first results then. Let’s review a different example to figure out search intent.


A search for Xiaomi apps on YouTube


The search query “xiaomi apps” reveals that people want to watch video reviews, tutorials, unboxing, and how to set up the apps. Take these findings into account and create your videos based on search intent.


To Sum Up

Don’t run scared if your YouTube video content doesn’t get views. It is a well-known problem. Likely, it is easy to resolve this issue.

Just follow the pieces of advice you got familiar with reading the post. To put it simply, target topics with a high search volume and keep in mind search intent.

Easy, isn’t it?

About Sergey Aliokhin

Sergey Aliokhin is a Community Outreach Manager at Visme. When not at work, he likes to spend his time with family, read books on science-fiction, practice playing the bass, and visit the gym.