The Six Video Editing Tools for Small Business Marketers

The trend of advertising in today’s economy is towards digital marketing, and one of the most vital components of digital marketing is video marketing. If you want to compete effectively in the market with the bigger firms, you’ll need to make sure that your videos are professional looking. While you can outsource this part of your digital marketing strategy, often it won’t be in the budget of a small business marketer. It is a common misconception that to compete with the bigger firms; you’ll have to spend a lot of money. There are several video editing programs available that will give you the highest quality of the video that you’re looking for and are easy to use. So here are the six easiest video editing tools for small business marketers.


The Six Video Editing Tools for Small Business Marketers


Final Cut Pro (OS X)

Final Cut Pro is one of the best software available for mac. If you’re looking to make professional looking videos without spending too much, Final Cut Pro is the answer for you. Its magnetic timeline uses advanced metadata for faster and easier editing as compared to your traditional tracks. It can reduce cluttered videos by grouping different clips into one compound clip while also boasting the feature of importing and editing 360 degrees equirectangular videos in a wide range of formats and frame sizes. It has a set of compelling, customizable effects like animated 2D and 3D tiles and the ability to change to look of those tiles using easy controls. It is a paid software but one which is worth paying for.


Windows Movie Maker (Windows)

Just like Final Cut Pro is unique to mac, Windows also feature their own video editing tool that comes built-in. It comes with all the basic; yet, efficient tools like timeline editing, different sound effects, merging, trimming and cropping. It also comes with various effects and transitions to make your content more attractive. It also supports almost all the everyday video formats and the best thing about it is that it comes pre-installed with all Windows OS absolutely free of cost.



One of the simplest video editing tools is Shakr. It features more than a thousand video designs created by top motion graphic artists that give your videos the professional touch it needs. You can simply choose a video design you like from Shakr’s library, drag-and-drop your photos or video clips into the video designs and change the text fields and then use that video to grow your business. It is one of the cheapest applications mentioned here. It is specifically built for people looking to create promotional videos.



Lightworks is one of the oldest video editing tools but comes with all the new features. It has an intuitive user interface that couldn’t be simpler with all the tools you need easily accessible directly from the timeline. Since this tool has been around for many years, you can also find its tutorial videos across all over the internet if you need help. It has various amazing effects built-in and features royalty-free media which includes audio and videos and can export in almost every format. The best thing about this program is that it is completely free of cost.


Filmora Video Editor

Filmora Video Editor solely is a program that is already widely used in the world of video marketing. Its features include the ability to use split screen which can display two videos recorded or digitally made at the same time. It also has a green screen recording feature that lets you voice over and demonstrate the product you’re advertising and supports almost every format out there. Because of its highly integrated social media features, you can directly share your videos on major social networks or put them directly in your digital album. It also has different filters and tiles, and the best thing about it is that it is totally free.


OpenShot (Windows/Mac/Linux)

Another video editor with ton of features; yet, still free is OpenShot video editor which supports all the main operating systems. OpenShot features an easy-to-use timeline functionality that accumulates all the edits on your videos in one place and also comes with different frame animations, various pre-installed sound effects and 3D animated tiles.


About Shawn Marshall

Shawn Marshall is the father of two little girls. He is a digital marketer by profession and is utterly obsessed with the growing technology.