Understanding the Difference Between Retargeting and Remarketing

Sales in online stores depend greatly on remarketing and retargeting, as both go hand in hand to bring past and potential customers back to your site. The two, however, are different. With only 2% of first-time visitors to a website making a purchase, you must find a way to attract them back. Marketers use remarketing and retargeting to accomplish this goal.

The critical difference between the two is the overall approach. Retargeting works by gathering visitors’ cookies, and based on their activity on the site, retarget them through third-party networks. This gives you the power to reach them on millions of websites through a variety of channels.

Retargeting is a very successful approach because 25% of shoppers like seeing ads that remind them to return to a site they have visited before.



The remarketing approach is quite different. It is basically re-engaging past visitors by sending them an email. Marketers focus on emailing visitors directly, reminding them that they have deserted their cart, informing them of new deals, the latest information, or cross-selling and upselling.

The facts are clear – users open 44% of emails reminding of cart abandonment, and 11.61% of remarketing emails lead to a website visit.

It’s essential to take care when approaching remarketing and retargeting. Although both can be very successful in bringing back past and potential customers, it’s crucial to tread carefully. If the approach is too aggressive, the efforts may create feelings of mistrust or even annoy targets. So finding the perfect balance is vital.

In the comprehensive retargeting infographic below, you will find useful information as to how to approach it and use it to its full potential. With only 33% of marketers using retargeting to attract new users, you can tap into a new pool of opportunities that others have yet to discover.


Retargeting Stats InfographicClick to enlarge