Top 50 Digital Marketing Tweets of the Year [2020]


2020 has been mad. We can all agree on that right? For a lot of reasons, but also because Digital Marketing has *exploded* this year.

And while it was previously already exploding at a reasonable pace, the fact that everyone has been forced to do everything online has made that explosion louder and faster than anyone could imagine.

This increased level of intensity has brought Marketing Twitter together in a major way. I mean sure, there are still ridiculous fights, but it has also been bonding AF.

 

 

In spite of (or maybe because of) all the extra work we’ve been doing this year, some real gold has been spinning on Twitter. So to celebrate this excellent community, here is my list of the top 50 digital marketing tweets of the year.

First, a quick note on the judging criteria I used to take the sting out of not being chosen:

  • One Tweet per person (inspired by Google’s Diversity Update)
  • No links (because this is about Marketing Twitter, not Marketing… Internet)
  • Tweets must have been *so incredibly great* that they made me either:
    • Tell someone about it IRL
    • Change how I work
    • Think about it weeks later

Obviously a million amazing tweets have been missed out because of these rules, but 50 got chosen so here they are (in no particular order):

Come with me as I remember that time…

 

Top 50 Digital Marketing Tweets of the Year [2020]

 


When Christina Brodzky taught me how to give a better answer than “It depends” to SEO questions…

 

 

 


When Jenn Crim put SMM work-life balance into perfect perspective…

 

 

 


When Kim Scaravelli made title case make sense again…

 

 

 


 

 


When Alex Llull put the emphasis back on the marketing in Content Marketing…

 

 

 


When Elena Salazar told me to Sisyphus or die…

 

 

 


When Joe Martin made podcast SEO simple…

 

 

 


When Kunal Shah pushed exit interviews up my priority list…

 

 

 


When Jack Butcher cast “dispell insecurity”…

 

 

 


When Adam Wathan helped me put a workable limit on my off-topic rambling…

 

 

 


When Alexa Heinrich made the accessibility case for camel case…

 

 

 


When Cyrus Shepard reminded me how many fs Google gives about our websites…

 

 

 


 

 


When Ross Simmonds made me sing “Live Forever” about my content…

 

 

 


When Jen Hartmann tapped into a core fear…

 

 

 


When Daniella Alscher’s poll exactly captured public feelings on whether emojis in email subject lines are indeed flavortown (ie split)…

 

 

 


When Dan Shure made evergreen optimisation an evergreen task…

 

 

 


When Saijo George had the most relatable mini-jargon-freakout I have ever seen…

 

 

 


When Rand Fishkin reminded me that it’s ok to have opinions that go against the grain…

 

 

 


When Kelly Vaughn shared the only LinkedIn hack that matters…

 

 

 


When Will Reynolds explained my now-favourite keyword targeting problem…

 

 

 


When Brianne Fleming said the thing that we’re not supposed to talk about (but really should)…

 

 

 


When Harry’s Marketing Examples made lead gen simple…

 

 

 


 

 


When Amanda Goetz made me think about myself… but in a good way…

 

 

 


When Brian Dean gave the fastest keyword research tutorial of all time…

 

 

 


When Nat reminded me that Black Hats have no idea that what they are doing is wrong…

 

 

 


When Anuj Mishra summarised the relationship between SEOs and Google in a single image…

 

 

 


When Madalyn Sklar explained that Twitter is a lot like parenting…

 

 

 


When Kristina Azarenko helped me stay focussed on what really matters…

 

 

 


When Paul told me to promote my blog (so I did)…

 

 

 


When Kameron Jenkins broke SEO down into multiple disciplines in a way that makes so much more sense than the way I’ve seen any company do it…

 

 

 


When Mark Friday normalised in-house SEO imposter syndrome…

 

 

 


When Joe Hall weighed a marketing cliche against SEO and found it wanting…

 

 

 


 

 


When Rebekah Radice inspired brevity…

 

 

 


When Eoghan reinvented Google Tag Manager as website NOS…

 

 

 


When JH Scherck told me to keep it real or risk underwhelming…

 

 

 


When Nicole Tabak took the pressure off…

 

 

 


When Jessica Thiefels reminded me that keywords are not what posts are meant to be about…

 

 

 


When R/GA said their one-millionth apt thing of the year that cut to the heart of everything we do…

 

 

 


When Carrie Rose obliterated the accepted wisdom on nofollow links…

 

 

 


When Vivekananda Mondal showed the rollercoaster of emotions that is SEO…

 

 

 


When Michelle Garrett made self promotion feel important rather than shameful…

 

 

 


When Avinash Kaushik cut to the chase…

 

 

 


 

 


When Jon-Stephen Stansel shone a light on how stretched Social Media Managers really are…

 

 

 


When Asangi reminded me that I am my target audience, and I definitely should not be boring myself…

 

 

 


When Grant Simmons distinguished between SEO for small and large sites, and nothing was ever the same again…

 

 

 


When Dana DiTomaso encouraged me to go outside to look at a screen for a change (like a real person)…

 

 

 


When Suganthan Mohanadasan said that timing is everything…

 

 

 


When Aleyda Solis took it down a notch and focussed…

 

 

 


When Jonathan Wilson put SEO into a more workable perspective…

 

 

 


When Jenny Li Fowler said the most insightful thing about email vs social that you’ll ever read…

 

 

 


When Izzy Smith made an SEO gif ONE MILLION TIMES funnier than any that had come before it…

 

 

 


That’s it. That’s the list. I hope you enjoyed it! If you have any to add, throw them at me on Twitter @AdGuider