📆 This Month
Let’s look at reality. Or, more specifically – perceptions of reality.
Advertisers play on what you know (or what you think you know) all the time to get their message across. It’s a powerful tactic and one you should add to your arsenal to make the most of your marketing.
Enjoy This Month’s Reads.
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📚 You should read…
Fallacies aren’t exactly lies – they’re more like messages with strong implications that tap into people’s assumptions about the world. Which, of course, means they are used in adverts ALL THE TIME. Check out these examples.
I’ve always hated the vagueness of the advice “make a great page”. This article articulates why and how we can narrow down what that actually means.
While it’s easy to use colours instinctually, sometimes it can be a little harder to tap into that instinct. Use colour psychology to make your ads easier to understand subconsciously.
Sound familiar? Read this to find out what marketers can learn from people who have been using generative AI longer than anyone.
The key quote:
“…she gives it the basics of a scene and tells it to write a description of something specific.
“Like I know we’re going into the lobby, and I know that this lobby is a secret paranormal fish hospital for nyads, but I don’t particularly care what that looks like other than that there’s two big fish tanks with tons of fish and it’s high-end,” she explained. So she tells it that, and it gives her 150 words about crystal chandeliers, gold etching, and marble.
“My time is better spent on the important aspects of the mystery and the story than sitting there for 10 minutes trying to come up with the description of the lobby.”“