📆 This Month
We dive into some confusing topics – measuring where conversions came from isn’t measuring what caused them, you shouldn’t cut budgets when times are tough, and… this can’t be right… don’t post links on social if you want more traffic from it.
Enjoy This Month’s Reads.
📚 You should read…
Banner blindness can be the reason for your ad underperformance. Learn how to cut through the very first barrier to attention.
In economically uncertain times, marketing is less about cutting back and more about key investments. Make the right decisions.
Attribution ≠ Incrementality and Avinash Kaushik is furious that you think it might be. Read this masterclass on how the two do (and don’t) intersect.
What if you bring in double the visitors each month, but your revenue only increases by 5%? Don’t let it happen to you.
This is a hard pill to swallow – don’t go for clicks on social. Don’t even post a link, and you’ll get more traffic. Just read the article ok?