This Month’s Reads: October 2022


📆 This Month

We dive into some confusing topics – measuring where conversions came from isn’t measuring what caused them, you shouldn’t cut budgets when times are tough, and… this can’t be right… don’t post links on social if you want more traffic from it.

Enjoy This Month’s Reads.


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📚 You should read…


What is Banner Blindness, and How to Reduce it?

Banner blindness can be the reason for your ad underperformance. Learn how to cut through the very first barrier to attention.


7 Reasons to Invest in Digital Marketing During a Recession

In economically uncertain times, marketing is less about cutting back and more about key investments. Make the right decisions.


Marketing Analytics: Attribution Is Not Incrementality

Attribution ≠ Incrementality and Avinash Kaushik is furious that you think it might be. Read this masterclass on how the two do (and don’t) intersect.


How To Optimize Your Google AdSense Earnings

What if you bring in double the visitors each month, but your revenue only increases by 5%? Don’t let it happen to you.


Zero-Click Content: The Counterintuitive Way to Succeed in a Platform-Native World

This is a hard pill to swallow – don’t go for clicks on social. Don’t even post a link, and you’ll get more traffic. Just read the article ok?