This Month’s Reads: November 2023


 

📆 This Month

Quality. High-quality ads, leads, posts, content etc earn you more, work better, and build your brand.

Yet somehow low quality (everything) endures. Understand why – and how to avoid mistaking short-term gains for success.

Enjoy This Month’s Reads.

 

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📚 You should read…

Why Major SSPs Monetize the Majority of the Web’s Low-Quality Websites

Do you ever wonder how small terrible sites stay afloat through ad revenue? I wouldn’t advertise on them, you wouldn’t advertise on them, so who does? Well, no one knowingly…

 

What’s the Difference Between Qualified and Unqualified Leads?

Not all leads are made equal. Qualifying a lead saves you time and money and lets you focus your efforts where they really count.

 

A Guide to Amazon Publisher Services: UAM and TAM

I’m personally not a fan of Amazon’s ad networks, but they are massive and popular and might just be the right option for you.

 

Email deliverability: Everything you need to know

The very first (and most important) hurdle that your email marketing campaign has to face is not to send spam (or anything that sounds like spam).

 

The people who ruined the internet

Is Google getting worse, or are dodgy SEOs making it worse? A long read about the seedy underbelly of SEO.

The key quote:

“A lot of companies and individuals out there selling their services as SEO gurus don’t know what they’re doing or don’t really give a damn,” he explained. As a consultant, he’s often had businesses ask him to vet the work of other SEOs. “I would take a look at their site and determine the firm had done next to nothing and had been charging thousands a month for years on end.”