This Month’s Reads: May 2024   Recently updated


 

📆 This Month

How to make the most of what you’ve got – improve your RPMs, your ads, and your content.

Also – how online advertising really performed in 2023, and CMOs aren’t really marketers.

Enjoy This Month’s Reads.

 

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📚 You should read…

IAB/PwC Internet Advertising Revenue Report 2024 [PDF]

There is endless helpful information in this high-level full-year 2023 results report. The tl:dr is online ads continue to grow, with audio and video doing the best.

 

Ad Size Guide: 728×90 – Leaderboard

It’s all over the web – but why? Learn how to make the most out of the 2nd best ad size out there.

 

Content Refreshing: How to Win Traffic by Updating Old Content

It costs far less to update old content than to create new content. Make more money from work you’ve already done with the guide from Animalz.

 

11 Tips to Increase AdSense RPM

Make more money from the same number of ads! Optimise placement, content, setup, and delivery to boost your revenue.

 

Soft skills trump functional marketing expertise, study finds

Most Chief Marketing Officers don’t actually know much about marketing, it turns out. Nor do they need to – as 80% of CEOs don’t trust their CMOs, their primary skill needs to be schmoozing the C-Suite.

The key quote:

“Functional marketing knowledge is not really considered a top skill by CMOs and senior marketing leaders which is a bit surprising, but perhaps not when you consider that’s a prerequisite for being in a senior marketing role,” says Deloitte marketing transformation director, William Grobel.
 
“The skills that got marketers near the top are not the skills that will take them to the top.”

This is why genius marketing strategies are so rare.