📆 This Month
Enjoy This Month’s Reads.
📚 You should read…
Following last month’s explanation of Prebid, here is Setupad’s write-up on how to connect to it. It’s complex, but it will increase your revenue.
Kevin Indig explains the most basic building blocks of SEO. If you run an ad-funded website, organic traffic is vital to your success.
Not all content is created equal. If you want to maximise the value (and likelihood) of website visits you should read this guide.
Facebook is very likely going to have to completely change its advertising model, due to GDPR. This is a nerdy but interesting read from the people who brought the case – but in case you don’t have time for all that, here is the key quote:
“Instead of having a ‘yes/no’ option for personalized ads, they [Meta] just moved the consent clause in the terms and conditions. This is not just unfair but clearly illegal. We are not aware of any other company that has tried to ignore the GDPR in such an arrogant way.”