📆 This Month
It’s time to talk numbers.
Enjoy This Month’s Reads.
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📚 You should read…
In case you were wondering if you were the only one who hated GA4, the answer is a resounding no (from most people).
You can’t share your data with just anyone these days, but you may still need to combine it with others anonymously sometimes. A data clean room is the answer.
With the death of GA3 and cookies going soon, tracking is getting worse and worse. Time to go back to the way we attributed in the days of yore.
Defining your brand as against something – an idea, the status quo, or a bigger brand can pay off – if you do it right.
Sometimes it makes sense to pick a fight. The key quote:
“There’s no need to be coy when you’ve built a best-in-class product—calling out the limitations of competitors is fair game.
Even without feature parity, direct comparisons can work in your favor: if you’re not strictly better, highlight how you’re different.“