📆 This Month
Old ideas redefined!
Enjoy This Month’s Reads.
📚 You should read…
The core risk of content marketing is creating something that nobody cares about. One way to tackle this problem—to reduce the time it takes to create content, and to increase the likelihood of its success—is to use content arbitrage.
Publisher A defines a food-lover as someone who visits a restaurant review twice in 60 days while Publisher B defines a food-lover as someone who views one recipe in 90 days. Standard Cohorts define which publisher is correct.
The authoritative tech publication used ChatGPT to produce the majority of a satirical review, pointing out that it shouldn’t rank. Yet it does. Here is a fun quote from the article that did so well:
The Verge: “And here’s 275 words about printers I asked ChatGPT to write so this post ranks in search because Google thinks you have to pad out articles in order to demonstrate “authority,” but I am telling you to just buy whatever Brother laser printer is on sale and never think about printers again.“