TikTok has rapidly grown and nearly taken over the video content world since the platform first launched in 2018. Their initially unique approach to a bite-sized or short-form video created a global movement of infinitely scrollable content creation.
Most marketers are learning that the platform isn’t just for Gen Z dancers and Millennial influencers. There are plenty of opportunities to fuel your business growth with a few simple TikTok marketing techniques.
Why Use TikTok to Fuel Business Growth?
After less than four years in existence, TikTok officially picked up over 1 billion monthly active users, rapidly surpassing Snapchat, Pinterest, and Twitter in late 2021. The statistics prove extensive reach and engagement are nearly unmatched on any other platform.
Here are just a few ways you can leverage TikTok for your marketing strategy:
- Boost brand awareness
- Provide an additional touchpoint for your ideal customer
- Build a community of loyal followers
- Increase conversions and sales
Promote your product or service and give your brand a memorable personality with paid advertising, TikTok influencers, and by creating original, engaging content of your own.
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Get Started! Simple TikTok Marketing Techniques
It’s not rocket science but in order to get the results you want, you need a solid strategy.
Define Your Goal
Every successful marketing campaign has a definitive objective, the finish line they’re trying to cross. If you’re an app developer with software that helps teens study driver’s education, your objective may be to increase app installs. For a chef, the objective may be to get more followers.
Whatever your goal, this will affect how you structure your campaign and what metrics you’ll use to measure success.
Join the Movement
You want to get genuine engagement and a dedicated audience. To do that, you need to understand current trends and how to use them in a way that fits your brand. Pay attention to trends that show up on your For You page, which is tailored to your profile.
Look for recurring hashtags, music, content, style, and transitions. Get involved and join the movement! Flip what’s trending to suit your brand. Not every video will be a knockout but consistency keeps you front-of-mind.
The more time you take to study, scroll, adapt, and produce, the better chance you’ll have at figuring out what performs best.
Advertising on TikTok
The easy way to guarantee more views on your products or content is through paid advertising. At this time, there are two types of ads you can use, “In-Feed” ads and “Managed Brand” ads.
In-Feed ads are paid content placement that appears in a scroller’s feed. This also includes “Spark Ads” which is a way to boost existing content that’s performing well on its own and get even more reach. For example, if your original video is getting incredible reach, turn it into a Spark Ad and boost your views.
At this time, Managed Brand ads are only available when working directly with TikTok’s internal sales team. These ads give you more control and can be full screen, unskippable, or even TopView ads, which are seen at sign-in.
Connect With TikTok Influencers to Fuel Your Business Growth
Social media influencers are essentially professional content creators. They have an audience ready to go and are skilled at generating connections and inspiring engagement.
When you build relationships with influencers, you can pay them to use their sway to your advantage. You’re paying for the privilege of borrowing their influence to boost the impact and reach of your brand. You can connect with new customers and generate more conversions.
This is your chance to work smarter, not harder. These social media professionals already know how to create content that generates results. They’re already plugged in to all the platform features, hashtags, trends, filters, and tools to get the best results.
Content Strategies
Here are a few tips and tricks to keep in mind as you craft your content.
Hashtags
The best hashtag strategy for TikTok is two to three hashtags. Your character limit for captions is only 100, so use this real estate wisely. Always tag #fyp to increase your chances of being featured on a user’s For You Page.
Posting Schedule
Like most social media platforms, posting on TikTok every day isn’t necessary. Three to five times per week is enough to be discovered by the algorithm. Too many posts can overwhelm your audience and decrease followers or views, but too little could make it difficult to be seen at all.
Video Format
Always create videos in portrait orientation, a landscape video will be cropped and look far less appealing. Videos should be longer than 10- to 15 seconds and they max out at 60 seconds.
Take Your Roadmap and Fuel Your Business Growth on TikTok
Go join the movement! Increase brand awareness and conversions with these simple marketing strategies.