📆 This Month
Ads are changing – learn all about the new targeting and placement paradigms. Also, a comprehensive list of all the types of SEO, an investigation on how & why clicks really matter to Google search (and you), and expert Amazon advertising advice.
📚 This Month You Should Read…
There are four main categories of SEO, but within them are subcategories, specialisms, strategies, tactics, and blocks of work worth considering.
Targeting ads at relevant pages was how advertising worked before cookies and algorithms took over. A look at how/why to go back to the old ways.
If you sell products through Amazon, then you have to advertise your listings too. Don’t waste money to make money – do it right.
Google says they use interaction data to rank web signals. Moz look at what this means for clicks without getting into the same old debates.