In our opinion, Twitter is still the place to get your best and freshest digital marketing news. If you want to stay up to date with the latest algorithm updates, best-practises and research, Twitter is the place. LinkedIn has been gaining a lot recently in this space with a lot of great accounts starting to post on there, but Twitter is still by far in the lead.
However, Twitter still has a lot of turn-over in who we look to for genius. Many of our favourite accounts have stopped tweeting, but there are also a huge new crop of brilliant accounts coming up to take their place in our hearts (and brains).
Admittedly there are also a lot of great Twitter accounts that we just weren’t aware of before this year for one reason or another (I’m sure it’s the same for you). These reasons combined means that the Twitter feeds we look to in any niche change year after year, and so correspondingly we’ve decided to update our top 50 Digital Marketing accounts list in order to follow this trend.
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Only about 30% of accounts listed last year made the cut this year, so this is a 70% new list! These Tweeters all consistently say and retweet excellent things. If you only follow 50 accounts on Twitter this year, follow these ones and that will be enough to keep you on top of your digital marketing game!
[Find our Top 50 lists from other years here: 2019 | 2021 | 2022]
Please note: The following people are good at other things too! I don’t want to pigeonhole anyone – these are just what I know them for.
1. Ad Grant – @jasoncsking
2. Branding – @CathyCotter
3. Charity Comms – @charitychap
4. Charity Comms – @madlinsudn
5. Charity Comms – @LondonKirsty
6. Charity Comms – @ForwardActionUK
7. Content – @MrsPaznanski
8. Content – @RobbieRichMktg
9. Content Marketing – @Kevin_Indig
10. Content Marketing – @LeachyOnline
11. Content Marketing – @JThiefels
12. Content Marketing – @Stacy_Jax
13. Digital Marketing – @clarkboyd
14. Digital Marketing – @Quad_igy
15. Digital Marketing – @JD_256 (yes, I included myself, because why not?)
16. Digital Marketing – @SydneyDigital
17. Digital PR – @CarrieRosePR
18. Digital Strategy – @Kimscaravelli
19. Digital Strategy – @SharonTighe
20. Digital Strategy – @schachin
21. Growth – @PatriceTruong
22. Growth – @TheCoolestCool
23. Landing Pages – @lpagexpert
24. Local SEO – @joyannehawkins
25. Marketing – @RGA
26. Mobile – @Growwithbamboo
27. Optimising – @MaryBowling
28. Programmatic – @ValenceAgency
29. Search – @seroundtable
30. Search – @rustybrick
31. SEM – @dangilbertppc
32. SEM – @Semrush
33. SEM – @SalienceUK
34. SEO – @SEO
35. SEO – @lilyraynyc
36. SEO – @Marie_Haynes
37. SEO – @backlinko
38. SEO – @azarchick
39. SEO – @CyrusShepard
40. SEO – @SquirrlyHQ
41. SEO – @randfish
42. SEO – @Moz
43. SEO – @ahrefs
44. SEO – @sergey_aliokhin
45. SEO – @411locals
46. Social Media Marketing – @nadija_g
47. Social Media Marketing – @Mkobach
48. Social Media Marketing – @cob_creative
49. Startups – @TreDigital
50. Technical SEO – @e_mpotter
+ A Bonus Account (us)! Online Advertising – @AdGuider
You can also find all of the above on this year’s helpful Twitter list: 2020 Digital Marketers