Scouting for new keywords for Amazon is a never-ending process. Amazon listings need constant updating in line with the trends, so sellers have to keep searching for relevant keywords to boost their products’ traffic and conversion.
But sellers usually “set and forget,” which leads to a stale Amazon listing. Many sellers fall prey to this habit. Perhaps because of a need for more time and knowledge.
If you identify with these sellers, let us help you. Here are a few tips for finding relevant keywords and a few more about saving time and resources for Amazon optimization. These tips will give your listings the proper tune-up it deserves.
Know How Amazon Selling Works
One crucial knowledge base you must learn is how to sell on Amazon.
This means you must know how Amazon’s algorithm works and how listings optimization, pricing strategies, and product research all work together to bring you the desired results. Finding relevant keywords will also make more sense if you view it from a wider perspective. To get started, read these few things about selling on Amazon.
Arm Yourself With Keyword Research Tools
To mine search engines for relevant keywords, you need tools. Often, amateur sellers try to get by with Amazon’s query autosuggestion, but the words and phrases they extract from the tool are common. Their competitors have already dominated every suggestion from the search bar drop-down.
As a wiser seller, your best shot is to burrow deeper to get more valuable keywords. Use more research tools to find the terms that connect your product and its buyers. Consider our top three choices.
Google Keyword Planner
If capturing buyers in the inquiry stage is part of your strategy, Google Keyword Planner (GKP) is your primary digging tool. Since most users who want to buy your product will start by asking questions, GKP will help you find out what terms they use relevant to what you offer.
It’s a tool that specializes in keyword research for Amazon. It also digs up highly relevant product terms with ease, making the Helium 10 a default in any seller’s arsenal. With this tool, you can go head-to-head with your competitors with an excellent advantage.
Helium 10 also covers product research and listing optimization for Amazon. It lets you scout for new and profitable products and gives you the things you need to improve your existing product listing, so it ranks.
Other Keyword Research Tools
Having Amazon’s autosuggest, GKP, and Helium 10 will set you up to better find relevant keywords. But if you want to dig further, there are other tools you can use to get your desired results. Check these keyword research tools.
Know Your Keyword Types
Once you have the tools to mine relevant keywords, you must develop a keen judgment on what to find. Your keywords must tie to more than just your products to succeed in ranking high on Amazon and hitting your conversion goals. Classify them according to the following.
Phrases and words that describe your product fall under relevant keywords. They are relevant because the string of words the potential buyer types leads them to your product.
To identify relevant keywords, you need to know basic SEO terms:
- Short tail keywords: 1 – 2 words
- Mid-tail keywords: 3 words
- Long tail keywords: 4 or more
Note: This is a rough guide – the idea of short, mid, and long tail keywords is actually based on the volume of searches. However, the number of words in a keyword roughly correlates to the search volume due to the increase in specificity.
So the longer the keyword, the more specific it gets, and the more specific, the more buying intent. Here are some examples of keywords.
- Short tail: “toy car”, “dirt bike”
- Mid tail: “mini toy car”, “electric dirt bike”
- Long tail: “remote control mini toy car”, “electric dirt bike for kids”
Some rival sellers dominate some of your potentially relevant keywords. They were the first movers and continue to latch on to it and reap the benefits the phrases bring. You want to identify these keywords so you can share in their traffic (and conversions).
Competitor keywords are also relevant keywords that you should be benefiting from. To identify them, you need a keyword research tool that can spy on competitor keywords, along with the associated data.
Words or phrases that refer to a similar or complementary product or service are related keywords. You want to find such terms to increase impressions or traffic to your products.
For example, if you’re selling an electric dirt bike, the following keywords are related to your product.
- “Motorcycles parts”
- “Bicycles for sale”
- “Mud tires for bikes”
Consider Keywords for Paid Search Ads
Beyond SEO, paid search is another medium where you can mine and use relevant keywords. When you do paid search ads, you bid on keywords to boost your campaign and increase conversions. Since you pay for bids, the platform you use will give you keyword data to analyze.
Paid search keywords are a goldmine for relevant and adaptable keywords. To use it well, consider the following tips.
Use Broad Keywords as a Jump-off Point
Scout your paid search ad for broad search terms. It can be from the existing campaigns that you already have or by using keyword reports. From there, you can cherry-pick a list of broad keywords with the right balance of competition, volume, and relevance. Then, work your way to more specific ones.
Scout for Low-Competition Keywords
An alternative approach is to research relevant keywords with low competition. In most cases, these keywords have a low bid price and indicate low on the competition column.
Mining low-competition keywords are a great way to capitalize on untapped keyword niches that you can dominate. You’ll never know when a particular set of keywords can trend.
By this, we mean that you can use your initial keyword list intended for organic SEO for your paid search ads and vice versa. This strategy can boost your SEO and PPC efforts if done right. We advise you to talk to professionals about this strategy if interested.
Update Your Amazon Game
Finding relevant keywords is just a tiny part of the bigger SEO picture. There’s more to ranking and converting your products on Amazon than a carefully chosen word or phrase. You have to know how to place them correctly. Knowing these things take skill, and you can brush up on yours with this SEO guide.
Time is always an issue when it comes to learning new things. If you have an Amazon business, learning more about how the marketplace works comes second at best. But there are ways you can learn while doing, and that is by working with professionals who do search engine optimization for Amazon.
Going Beyond Finding Relevant Keywords
If you want to find out more about what makes an Amazon business successful, you can do plenty of things. Keyword research is part of SEO, a form of organic advertising, but you can also expand to other digital marketing channels to reach more potential buyers and boost your business and its products.
Get to know more about advertising and digital marketing by exploring our website. You’ll find a goldmine of information about how to grow your Amazon business there.