There are many ways to talk about the most simple thing in online advertising – the ads themselves. Depending who you are talking to and what their role is in creating/running the ads they’ll probably say something different.
As we’re always talking about here at The Online Advertising Guide – advertising is filled with jargon. Knowing which bits are useful, and which bits aren’t takes a special kind of madness. Luckily for you, my chickens flew the coop long ago, so I am here to help.
Below is a quick breakdown of the four main ways in which online ads are talked about.