The email marketing world is constantly changing. There are new ways to reach your customers, market your services, and build brand loyalty. As technology increases, so do the opportunities for banks to find new success in the digital space.
It’s up to you to take advantage of these opportunities and implement email marketing campaigns that lead customers back into your bank every time they think about switching due to another competitor’s mailings or promotions. As a financial services company, it’s your duty to provide a safe place for your clients to store their money and grow their wealth.
That means you have to come up with strategies that keep them from leaving, no matter how well their competitors may be paying them to switch.
In this article, we will discuss 5 email marketing strategies for financial services and banks.
1. Create smart onboarding emails
After a new client opens an account at your bank, the customer needs time to get familiar with the software and figure out how to maximize his or her account. While this is a process that takes time, long onboarding emails can make the difference between a customer who loves your bank and a customer who bounces off your emails.
First impressions can be powerful, and it’s important to create a good one to both open the door for future communication and to make sure that your client is getting as much as they can out of their new account. There are several ways to do this.
First, you need to provide instructions on how your client can get access to their account from mobile devices. If your bank uses software that isn’t available through mobile applications, create instructions for downloading those applications if they aren’t already installed on their devices.
Additionally, you should provide essential information about your company, or any other pertinent information that can help your client build a solid foundation for banking with you.
Next, it’s important to inform your client about the money they have saved in their bank account and how they can use it – or better yet – gain access to additional services. This gives them a reason to keep coming back so they can find new ways to utilize their savings.
2. Keep your clients up to date
As a financial service company, you should be providing your customers with the tools they need to make smart financial decisions. This means you have to include notifications in your email campaign that inform clients about current events in the banking world.
For example, if there is a credit card scam going on where criminals are gaining access to bank accounts by stealing credit card details, include this information in your emails so that your client base doesn’t become one of the victims of this scam.
You can also send out updates on new products or services that are available through your company. This helps your clients stay informed about the latest innovations and gives them a reason to come back to your bank.
3. Send out all alerts and notifications on time
Most banks send out alerts about vital banking information, such as security updates. These notifications are necessary because it’s important for clients to know what is going on in their accounts at all times.
It’s important to provide these emails in a way that makes them easily noticeable and separate from all other emails. An easy way to do this is by placing them in a separate folder named “Security” or something similar that makes it clear that these emails contain critical information and should be attended to immediately.
If you want to get creative with these notifications, you can send out updates on your clients’ accounts by putting them in a monthly calendar event. This way, when your customers log in to their account, they will see an email in their inbox that provides a status update in a way that is immediately noticeable and relevant at a glance.
4. Make your Services easily accessible
One of the most important things that makes mobile banking so popular is the fact that it’s possible to use their mobile devices from anywhere in the world. In order to welcome mobile customers into your bank for business purposes, you have to make sure that they can utilize their devices without any friction whatsoever.
This means that you need to provide them with a wide range of features and customizable options so that they can access their bank accounts as easily as possible. Keep in mind that no matter which device your customers are using to access their accounts, those devices have limitations on the amount of information they can display on a tiny screen.
Thus, it’s important to keep your emails short and concise so that you’re able to deliver all of your information in one sitting.
5. Customer Retention
It’s important for banks to create long-term relationships with their customers because this does two things: First, it informs the customers that they have chosen a company that will be there for them whenever they need it.
Second, it helps you identify patterns of behaviour that may indicate that your sales team isn’t getting the job done. One way to do this is to send out customer retention emails that highlight your clients’ personal information and how this data could help you target marketing campaigns to make sure they keep coming back.
In addition, these types of emails can also help you get a better idea of how clients feel about your bank and the company itself. If they are angry or disgruntled, you can use this information to make changes in policy or structure in order to solve the problem for good.
These five email marketing strategies can help you better connect with your clients. These ideas may be able to provide a boost in customer retention rates or upsell potential, but they should also make it easier for customers to do business with you.
Implement these best practices today and see what kind of results come out of them!