6 Content Marketing Tools You Should Be Using

According to this survey from Content Marketing Institute, most business owners use content marketing as a strategy to boost their business. If you have been one of them too, you already know the importance of content marketing in business. But one thing to note is that choosing the right content marketing tool can be a daunting task.

“Content is king”, is a saying that you hear quite often. Most digital campaigns owe their success to content marketing. Content marketing tools can prove to be an efficient way of boosting up your brand’s whole creativity and productivity.

You need to have a proper plan and strategy for content marketing. Various, tools, resources can be of great help in preparing the right strategy. While many people believe that they’re on the right path, they may not be. This is usually because they lack the knowledge of the right content marketing tools.


6 Content Marketing Tools You Should Be Using


How can content marketing tools help you?

Content marketing tools can be a great boost to your business. Some of the prominent things content marketing tools can help you with include the following

  • Increased sales
  • Better lead generation
  • Better audience engagement
  • Lower complains from the customers


Content Marketing Tools

Now that you’ve understood the potential benefits of the content marketing tools, it’s time that you know some of them that can prove to be a great boost to your business.


1. SEMrush

If you are looking forward to identifying your potential competitors and their rankings, SEMrush is the right tool for you. All you need to do is enter your competitor’s web address. You will immediately achieve the results, from their ranks to the keywords that are helping them rank.

SEMrush is available in two versions- free and paid. If you have a free registered account, you may be able to see the top 10 organic keywords that are helping your competitors rank.

Hence, you get a quick look out at the potential keywords. If you have a paid version, you will be able to see their backlink, their organic traffic and the complete analysis of their website.



2. BuzzSumo

Get to know influencers and everything about your competition with the help of BuzzSumo. This content marketing tools can play an important role in boosting your business since you will get a proper idea about the topics you should be writing on.

With BuzzSumo, you also get to meet influencers related to your niche who can help in promoting your content. The paid version helps you run a report which will further help you determine the trending social media contents. You also get potential insight into the contents that have been using your keywords.

If you have potential competitors, you can keep an eye on them using BuzzSumo. This is because the tool will notify you whenever your competitor posts new content. You will further be able to analyze the performance of your competitor’s content and website. If you enter a keyword, you will also get an insight into the ranking contents.


3. Monday

Monday is an essential editorial calendar that can help you keep a track on your contents. Editorial content is one of the essential parts of any content marketing tool. Not only will it help you keep your content organized, but will also contribute to delivering the content on time and improving productivity.

The free trial of Monday allows you to try out the product which has a robust calendar which helps you keep track of all the aspects. All you will need to do is provide the details and manage your task.

Manage any workflow or process and be ready to address any challenge from the simple to the not-so-simple with total ease.


4. Evernote

Evernote is yet another content marketing tool that will help you stay organized. Moreover, it will also help you to brainstorm for your required future contents. Whether you are an individual or a team, you can just keep a check on it.

Moreover, the content will also help you stay organized and deliver the contents in time. Whatever is your requirement for staying organized, you can always use Evernote. One major advantage of Evernote is that it is available across various devices.

You can save all your documents and ideas in Evernote and then use them whenever required.


5. OutreachPlus

Email marketing has become an effective part of content creation in today’s generation. If you want your content to reach everyone, you will need to promote your content through email. With OutreachPlus, you will be able to reach a larger audience.

OutreachPlus can help you to reach out to a larger audience within a short period of time. Content promotion can be tough through social media, but OutreachPlus eases the process. It further helps you to stay ahead of your competition.

You can collaborate with your team and prepare a proper content marketing strategy. This will prove to increase your business and improve your chances of success. Make sure to check the reviews of the tools before using them thoroughly.


6. Feedly

Feedly is a news aggregator app. Feedly allows you to read, organize and save your favourite feeds in one platform. For a content or digital marketing agency, this can be useful in tracking your favourite sites/competitors topics. You can then further research these topics to create new content for your site around your content calendar. Feedly is simple to use, has a clean interface and best of all is free.



The right content marketing tool can bring a great boost to your business. Although brainstorming is essential, it may not always help you out if you do not have the resources. The internet is filled with different content marketing tools. Thus, you can do research on your own and find the most potential solution for boosting your business.

About Lorenzo Gutierrez

From California Lorenzo Gutierrez is a digital marketer with 10 years industry experience. His agency Lorenzo Gutierrez Digital Marketing works with brands that want to scale their revenue online. When he is not analyzing digital campaigns, strategizing content or marketing he likes to spend time with friends, family and his dog.