When you are trying to run an e-commerce business, there are a lot of factors that will affect the success of the company. And these are things you’re going to need to work on moving forward, for the good of the business. The e-commerce industry has exploded in recent times, with the average e-commerce customer in the UK thought to spend more than £1,500 per year.
It is pretty clear that the sector is only going to grow as well, and a study by Nasdaq reveals that by 2040 it is estimated that 95% of all purchases will take place online. So, you can see the appeal of e-commerce, and how important it is for you to get things right with regards to your business. It’s pretty clear that SEO holds the key to success in this market, so check out these 5 amazing SEO tips you should definitely be using for your e-commerce site.
1. Know Your Customers’ Interest
One of the biggest parts of the equation when running a successful online e-commerce business is to know what your customers are interested in. This is essential for SEO success and will help with keyword research. You need to know what searches customers are making, and what you can do to make this work for your site. You might consider using the Google Keyword Tool to help you with this, which will show you keyword information from the most frequent searches. This is a massively important part of utilizing SEO effectively and using it to drive more sales, and help the business become more of a success.
2. The Devil is in the Details
You have to make sure your pages are as detailed as they can possibly be, especially for your products. This is something that you’re going to need to focus on getting right because potential customers need to know what makes a product worth buying. Also, the more of a description you have, the more likely you are to signal search engines. Make sure you are giving your products descriptions that provide the right amount of information to customers and search engines and help the algorithms associate more relevant information with the page. Just make sure you aren’t stuffing keywords though!
3. Titles are Crucial
As well as working on making your product descriptions impressive, you also have to make sure you work on your titles and meta keywords right. The right title is a fine art, and something you have to make sure is a big part of your site. Try to come up with a 50-60 character title that will show up on search engine result pages, and explains what your store is all about. You need to work on the way your structure your titles to make sure you get the optimum results from SEO. It is also important to use a meta description that contains a CTA, as well as making sensible use of meta keywords as well.
4. High-Quality Content
It’s pretty clear that high-quality content also has a big tile to play in the development of a successful e-commerce site. SEO is something you can influence through the content you produce, and this is why you need to make sure you get this right. Content marketing has a conversion rate that is 6x higher, so this shows you the importance of getting it spot on! This could be anything from detailed product descriptions, blog posts, and informed e-commerce T&Cs for customers to read. Making sure your content is the best quality it can be is essential; it lets search engines know that the website is up to date, and it allows for the use of long-tail keywords.
5. Make Sure You Have Social Media Presence
Social media is hugely important for promoting your online business, and can actually work in conjunction with SEO to help promote the company even more effectively. Sharing on social media is a brilliant way of getting your site to rank higher in search engines – users will share your content, and Google will start to favor your website. So this is hugely important, and if you can create a strong social media presence, you will have a dedicated following who will share and visit your site, and this will go a long way toward improving the search rankings for your site. Make full use of social media sharing as much as you can, and get people excited about your products.
Running an e-commerce business these days is a great way to become a successful entrepreneur. But you also need to work hard to make the business a success, and SEO is a huge part of that. Everything you need to know about SEO comes down to the way you use it, and how best to utilize keywords. Make sure you improve your SEO usage to give you the best possible results for your e-commerce site. If you can think of any other pertinent SEO e-commerce tips we’ve omitted, please let us know in the comments below! Make sure you also check out the rest of the site for all things e-commerce!