Every business dreams of ranking high in Google’s search results and attracting the attention of their audiences. In order to achieve this objective, companies must be able to create highly engaging content that satisfies search engine algorithms.
But to rank high in Google’s search results, so millions of people see your site in Google search, quality content is just one (important) part of the equation.
As studies have shown, 9 out of 10 content pieces that are written get zero traffic from Google. And when comparing organic results, the no. 1 spot receives 10x more clicks than the tenth position in Google’s search engine results pages (SERPs).
So what separates the top 1% from the rest of the content pile?
But before we dive in, let’s define what SEO content is.
What is SEO content?
SEO content is purpose-driven content designed to attract website traffic and rank high in search engines like Google. It’s about using copywriting and SEO elements together to inform and engage your readers while helping Google understand your site.
This helps Google easily index your site, leading to higher organic rankings in the search results. To put it another way – without quality SEO content, your website will be far less competitive in SERPs.
Today, I’m going to show you how to create SEO content that will dramatically increase your site’s traffic and improve your organic rankings. The infographic details the specifics of how to structure your on-page elements and its content to earn higher rankings in search engines.
No matter the type of SEO content you want to write, the infographic below covers aspects of SEO writing that includes:
- Mastering search intent
- Using the APP formula
- Writing descriptive, keyword-rich URLs
- Formatting headlines with the right header tags
- Making use of LSI keywords
- Structuring your content with benefit-driven subheaders
- And much more…
Let’s get started.
Wrapping it all up
Now that you know the most significant SEO factors you need to include in your writing, you’ll create content that ranks long-term on Google. The hard work you put into writing around a proven SEO content framework will undoubtedly be rewarded with improved ranking positions and increased online visibility.
Knowing these essential SEO elements, how do you plan to change your content writing strategy?