If you’ve ever tried to run display ads online you might have come across an odd problem – no one talks like you. While you are your colleagues might be certain of the website you want to run ads on, trying to convey that message to the person who runs the ads on that website can often be a problem.
Do you want it on the HP or RoS? How do you feel about overlays? Do you want to run contextually relevant ads by going RoC, or expand your reach dramatically by going RoN? ATF or BTF?
If all these acronyms feel like nonsense, don’t worry, we’ve got you. Take a look at the below, and quickly learn how to talk about where online ads can go.
Infographic