Sample Advertising Policy

Internet users have historically been very wary of online advertising, so we’ve come up with this simple “Fair for Everyone” sample advertising policy which we hope will help calm people’s nerves, and also set everything on a more reasonable playing field with users.

Feel free to put this disclaimer on your site alongside your T&Cs so that people will understand what your advertising policy is and not feel there is anything devious or malicious going on:


Fair for Everyone Advertising Policy

We make our money through online advertising – which makes this site free for you to use. We’re not trying to pull a fast one or rip you off, but we do need to pay all of the talented people who work on this site.

So we’ve adopted an advertising policy that works best for us and for you. If you have any questions, please contact us at…


1) We will not sell your personal details to a third party. Advertisers on our site may have access to your behaviour via cookies, but not your data.

2) We place ads based on where they perform best. If a page happens to sell lots of computer games, we will advertise more computer games on that page. That’s reasonable right?

3) We will not use behavioural targeting unreasonably. If you go to a site about watches we will assume you are interested in watches. It’s not a sinister action, it just makes sense. You don’t have to buy the watches any more than you have to buy anything else! We won’t behaviourally target anything that might embarrass you, and you always have the option to opt out.

4) We request that you don’t use ad blockers. Contrary to popular belief we do sometimes get paid for you just seeing advertising without you clicking or buying anything. If you like our site, please don’t block our ads – it’s an easy way for you to pay us for using it without it costing you anything.

5) We run more ads than it is reasonable to keep track of so unfortunately bad ads will sometimes slip through. If you have a complaint about an ad for any reason, please get in touch with us and let us know and we will do what we can about it – it’s not in our interests to displease our users*

6) We do not allow auto-initiated sound. That means ads are not allowed to have the sound switched on when the page loads. If you see an ad that does this, please let us know and we will hunt it down and switch it off as soon as possible*

7) We do not allow ads that make you download anything (especially viruses!), or which break the site in any way. If you see an ad that does this, please let us know and we will hunt it down and switch it off as soon as possible*


We’re not trying to trick you into buying things you don’t want or need, we’re just making you aware of the dynamic you are already involved in so that you can consciously take part.

Advertising has been rightly and wrongly demonised over the years, but it’s part of keeping the internet free. Working together we hope we can make it a more reasonable payment system for everyone.


* To help us find the offending ad, please send us as many of the following details as you can:

  • a screenshot of the ad
  • the URL you saw it on
  • what country you are in
  • What browser you are using
  • What device you are using
  • The time of day

So you know, we will try to block the ad – and are also likely tell off the advertiser as all of our advertising partners know our rules.


Next: Sample Cookie Policy