Placing Ads On Your Site

Making money from your website is harder than it looks. You basically have three options: you can charge for access, sell stuff, or placing ads on your site.

If you go with advertising, it has the advantage of letting you focus on what you wanted to do in the first place.

Of course, nothing is easy. That’s why we’ve put together this guide to make it as easy and efficient as possible.

If you have any questions, feel free to get in touch.

 

Index

Click on the links below to jump to the associated section

    1. Introduction To Placing Ads On Your Site
    2. Why Use Ad Networks?
    3. What Ad Networks Want
    4. Preparing My Site
    5. Sample Advertising Policy
    6. Sample Cookie Policy
    7. Which Ad Network?
    8. Setting Up Ads
    9. Advanced Setup
    10. Non-Standard Ad Units
    11. How Much Money Can I Make?
      1. Inventory Forecasting
      2. Fill Rate
      3. Discrepancies in Reporting
      4. Advertising Rates
    12. Troubleshooting
      1. Jargon & Dealing with Ad Networks
      2. Click Fraud
      3. Broken and Dishonest Ads
    13. Behavioural Advertising.
    14. Ad Network Recommendations
    15. Display Advertising Glossary

 

Next: Introduction To Placing Ads On Your Site