If you’re just getting started buying online advertising, or you’ve been doing your best but need some help, then read our guide to learn what’s what.
Deciding what is the best thing to do can be overwhelming for anyone. This isn’t coincidental – it’s intentional. The less you know, the more the professionals can take advantage of you.
This basic guide to ad buying is intended to balance that situation.
If you have any questions, feel free to get in touch.
Click on the links below to jump to the associated section
- Introduction to Buying Ad Space
- What Do I Want From My Ad?
- Where To Advertise
- How Much Should I Pay
- Judging My Campaign
- Optimising My Campaign
- Conversion Tracking
- Advanced Optimising Tips
- Making The Most From My Ads
- Demanding Compensation
- Display Advertising Glossary