Buying Ad Space

If you’re just getting started buying online advertising, or you’ve been doing your best but need some help, then read our guide to learn what’s what.

Deciding what is the best thing to do can be overwhelming for anyone. This isn’t coincidental – it’s intentional. The less you know, the more the professionals can take advantage of you.

This basic guide to ad buying is intended to balance that situation.

If you have any questions, feel free to get in touch.

 

Index

Click on the links below to jump to the associated section

    1. Introduction to Buying Ad Space
    2. What Do I Want From My Ad?
      1. Ask For A Frequency Cap
      2. Reporting And Metrics
    3. Where To Advertise
    4. How Much Should I Pay
    5. Judging My Campaign
    6. Optimising My Campaign
      1. What CTR Should I Am For?
      2. Shouldn’t I Aim For A Lower CPC?
    7. Conversion Tracking
    8. Advanced Optimising Tips
      1. Value for Money Test
      2. When to Switch From CPC To CPM
    9. Making The Most From My Ads
    10. Demanding Compensation
    11. Display Advertising Glossary

 

Summary

Ad Buyer Definition

 

Next: Introduction to Buying Ad Space