Welcome to the Organic Social Media Final Exam from The Online Advertising Guide.
The format of the Final Exam is the same as the Organic Social Mock Exam – you will be asked to answer 50 questions about organic social media that only top Social Media Marketers should know. There is one key difference though – there is a ten-minute time limit that starts as soon as you hit “Start Exam”. The timer will appear in the bottom right corner of the screen.
We highly recommend that you prepare for this Exam by first taking the easy, normal and hard organic social quizzes, as well as using the Organic Social Mock Exam to practise as it draws from the same pool of questions.
Please note: The Final Exam is different every time and you can try again as many times as you like. Take our advice and go fast.
Press the “Start Exam” button directly below to begin the timer, then the “Next” button to bring up your first question.
Congratulations! You’ve passed the Organic Social Media Final Exam from The Online Advertising Guide.
Incredible work! This exam is exceptionally hard and you got a perfect score. Not many people can do what you just did, so consider yourself officially an expert!
Unless you think you can you do it faster? Remember – the exam questions are different every time, so feel free to try again.
Share your score so that everyone knows that you’re a social media genius:
You’ve completed the Organic Social Final Exam.
Unfortunately you did not pass this time around. The Pass Mark is 100% AND you have to do it in 10 minutes.
It’s probably a good idea to do some revision before you try again. Take a look at our Social Media Marketing Guide for help.
Remember – the exam questions are different every time.
Share your score on this exam and then check your answers below
Green boxes are correct answers Red boxes are wrong answers
#1. What is Facebook's Video on Demand service called? ? Facebook Live is actually the name for when you live stream video to a post
#2. What is the so-called "Cool Ratio"? ? The Cool Ratio is a pretty terrible measure of anything in real life
#3. What counts towards the character limit on Twitter? ? Also DM Deep Links don't count, but who uses them anyway?
#4. How many characters can you use in an Instagram post before it adds a "see more" link? ? Using this limit to your advantage can boost your engagement
#5. How many times can you Tweet per day? ? There is a limit
#6. What are the benefits of Trending on Twitter? ? There is nothing definite in this world, and you can trend for negative reasons
#7. What is Crossposting? ? Shouldn't it be called acrossposting?
#8. Why is Influencer marketing so successful? ? People who follower influencers think of them as someone they know personally
#9. Is social networking for a business the same as in your personal life? ? Respect your social media manager
#10. According to us, how often should you post on YouTube? ? Be present, but don't wear yourself out
#11. How often is optimum to post an update on LinkedIn from your business page? ? Weekends are pretty dead on LinkedIn
#12. What was the social network (owned by Twitter) based around sharing 7 second videos? ? It was too fun for this world
#13. Where can you find Facebook Analytics? ? Does it still exist?
#14. Which type of employee would be best to manage your social media? ? Social networking works best when it's done by someone who is genuinely interested in what they are posting about
#15. What advice do we give on how often you should you post on TikTok? ? Be constant but not overwhelming
#16. Why should medium-large businesses have more than one person running their social media? ? Social media management can be relentless and if your business has unexpected exposure, then the workload can grow quickly and exponentially
#17. How many options can you have on a Poll on Twitter? ? I would like more
#18. What is the maximum number of characters for a video description on YouTube? ? Be descriptive, but don't write a novel for no reason
#19. When you embed a YouTube video, how do you ensure the "Related Videos" at the end come from your own channel? ? This is helpful
#20. Why should people say where they work on LinkedIn? ? It is a hunting ground for recruitment agents
#21. How can you sort comments on LinkedIn? ? It's similar to Facebook
#22. What is an InMail on LinkedIn? ? You have probably received one of these
#23. What's a shortcut to get to your Facebook page's Insights? ? It is barely convenient, but handy nonetheless
#24. How do you disable comments on a video in YouTube? ? Not all videos need comments. Especially if the video includes children or vulnerable people
#25. What are Facebook's reaction options called? ? You likely use one of these every single day
#26. Is YouTube a search engine? ? They are all correct in their own way, but one of these answers is the *most* correct
#27. Which of these is NOT a reason why you should upload your own subtitles rather than use YouTube's automatic subtitles? ? Which is NOT a reason
#28. What does Facebook call the page stats it provides? ? Facebook Analytics is actually much more in-depth, and covers the Facebook Pixel too
#29. What is a shortcut to the analytics section of YouTube Studio? ? Try them and find out
#30. How does Facebook calculate Engagement Rate? ? Facebook's Engagement Rate is slightly different to everyone elses'
#31. What is a Tweetstorm? ? You can now make one yourself by pressing the + button when composing a tweet
#32. How many options can you have on a Poll on LinkedIn? ? I would like more
#33. If you upload a PDF to LinkedIn in a post, how do people navigate it? ? You may have seen these and not realised.
#34. What was Google's (now-closed) social network called? ? It's also a shame about Google Wave
#35. For marketers on Reddit, how should you plan your posts? ? Be more helpful than you are annoying
#36. What is the hashtag limit for Instagram posts? ? About 11 hashtags is thought to be optimum for Instagram
#37. According to The Online Advertising Guide, how often should you post on Facebook? ? Strike a balance between informing and annoying your followers
#38. What is a live streaming post on Facebook called? ? Facebook Watch is actually the name for Facebook's Video on Demand service
#39. What is generally thought of as the minimum level to be classed as an Influencer? ? The truth is more nuanced, but this is a good rule of thumb
#40. How much of a YouTube video's description is visible in Google search results? ? More than an old Tweet
#41. What is superzoom on Instagram? ? Superzooms are pretty fun
#42. In the The Online Advertising Guide, how often should you post on Instagram? ? Insta is an always-on kinda deal
#43. How do you block comments with specific words in them from appearing on posts from a Facebook page? ? SPECIFIC words
#44. What are the six reactions on LinkedIn called? ? Most people don't use most of these
#45. How often should you add content to Pinterest to get the best results? ? People are always looking for more pins
#46. To make the most out of Quora, how often should you answer a question? ? Each answer should be the best you can give. Don't wear yourself out.
#47. Should you interact with your community in comments on your posts? ? Community building is a big part of social media management
#48. How often you should you post on Twitter? ? Mixing up live and scheduled Tweets keeps your followers interested
#49. How often should you post on Tumblr according to The Online Advertising Guide? ? Posting in this sense includes reblogging
#50. What is the code called that tracks website stats through Facebook? ? It is also used to track conversions from Facebook Ads