Digital Marketing Acronym Quiz: Level 2


Do you know your Digital Marketing jargon? Prove it! Welcome to the Level 2 Digital Marketing Acronyms Quiz – 20 random questions that all digital marketers should know.

The quiz is different every time, there is no time limit, and you can try again as many times as you like.

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You’ve completed the Level 2 Digital Marketing Acronyms Quiz!

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#1. What does *ROAS* stand for? ? This helps you to calculate the effectiveness of your ads

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#2. Does this sentence make sense: “I need to optimise my SMM to improve the CTOR of my HPU” ? Optimising is great when done correctly

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#3. What does *GA* stand for in digital marketing? ? Not Google Ads

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#4. What does *RoW* stand for? ? Everywhere but here

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#5. What does *CPL* stand for? ? How do measure how much potential new clients details have cost you?

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#6. What does *YoY* stand for? ? YoY is often used in analytics reporting

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#7. What does *B2C* stand for? ? If anyone can be your customer

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#8. What does *eCPM* stand for in digital? ? eCPM also stands for something else in digital, but one of these answers is correct

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#9. What does *CTOR* stand for? ? CTOR is commonly used in email marketing

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#10. What does *FF* stand for in digital? ? Not Follow Friday

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#11. What does *HPU* stand for in digital marketing? ? It makes comparatively a lot of money

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#12. What does *MOFU* stand for in marketing? ? Not something Samuel L Jackson is known for saying

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#13. What does *MPU* NOT stand for? ? MPU stands for a lot of things. What does it NOT stand for?

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#14. What does *USP* stand for in marketing? ? Something that makes what you are advertising different to anything else

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#15. What does *TOFU* stand for in marketing? ? This is a blend of words rather than a normal acronym

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#16. What does *RoS* stand for in online advertising? ? The middle word is definitely of.

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#17. Does this sentence make sense: "I want to swap my MPU for an LB so my ads will be more ATF" ? Don't overthink it. Could it make sense?

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#18. What does *CPA* stand for in digital marketing? ? CPA also stands for something else in digital, but one of these answers is correct

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#19. If you were deciding where to place ads, would this be a reasonable strategy: “We need ATF ads on FB only, to improve our KW.” ? Could you improve your KW?

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#20. What does *OS* stand for in digital? ? Every computer has one.

Finish