Digital Marketing Acronym Quiz: Level 2


Do you know your Digital Marketing jargon? Prove it! Welcome to the Level 2 Digital Marketing Acronyms Quiz Р20 random questions that all digital marketers should know.

The quiz is different every time, there is no time limit, and you can try again as many times as you like.

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#1. What does *CPE* stand for? ? CPE also stands for something else in digital, but one of these answers is correct

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#2. What does *MOFU* stand for in marketing? ? Not something Samuel L Jackson is known for saying

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#3. Does this sentence make sense: "I want to swap my MPU for an LB so my ads will be more ATF" ? Don't overthink it. Could it make sense?

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#4. What does *CPL* stand for? ? How do measure how much potential new clients details have cost you?

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#5. What does *CPA* stand for in digital marketing? ? CPA also stands for something else in digital, but one of these answers is correct

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#6. What does *MPU* NOT stand for? ? MPU stands for a lot of things. What does it NOT stand for?

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#7. What does *WoW* stand for in analytics? ? Nothing to do with World of Warcraft

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#8. What does *MoM* stand for? ? It is a term used in reporting.

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#9. Does this sentence make sense: "Your CPA won't come down unless you add more CTRs" ? Can you add CTRs?

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#10. What does *ROAS* stand for? ? This helps you to calculate the effectiveness of your ads

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#11. What does *RON* stand for in Display Advertising? ? Essentially a way of saying everywhere

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#12. What does *OS* stand for in digital? ? Every computer has one.

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#13. What does *FF* stand for in digital? ? Not Follow Friday

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#14. What does *BOFU* stand for? ? It's where you make a sale

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#15. If you were hiring a new social media marketer, would this be a good thing for them to say in the interview: "I've run CPL ads on FB but I think they work much better on IG if you optimise the image size." ? You should always optimise the image size

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#16. What does *B2B* stand for? ? If your customers are not any old members of the public

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#17. What does *CTOR* stand for? ? CTOR is commonly used in email marketing

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#18. What does *BTF* stand for? ? It is for ads you cannot see immediately

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#19. What does *USP* stand for in marketing? ? Something that makes what you are advertising different to anything else

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#20. In Digital Marketing, what does *RPM* stand for? ? M is the Roman numeral for 1,000

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