Do you know your Digital Marketing jargon? Prove it! Welcome to the Level 2 Digital Marketing Acronyms Quiz – 20 random questions that all digital marketers should know.
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#1. What does *ROAS* stand for? ? This helps you to calculate the effectiveness of your ads
#2. Does this sentence make sense: “I need to optimise my SMM to improve the CTOR of my HPU” ? Optimising is great when done correctly
#5. What does *CPL* stand for? ? How do measure how much potential new clients details have cost you?
#8. What does *eCPM* stand for in digital? ? eCPM also stands for something else in digital, but one of these answers is correct
#11. What does *HPU* stand for in digital marketing? ? It makes comparatively a lot of money
#12. What does *MOFU* stand for in marketing? ? Not something Samuel L Jackson is known for saying
#13. What does *MPU* NOT stand for? ? MPU stands for a lot of things. What does it NOT stand for?
#14. What does *USP* stand for in marketing? ? Something that makes what you are advertising different to anything else
#15. What does *TOFU* stand for in marketing? ? This is a blend of words rather than a normal acronym
#16. What does *RoS* stand for in online advertising? ? The middle word is definitely of.
#17. Does this sentence make sense: "I want to swap my MPU for an LB so my ads will be more ATF" ? Don't overthink it. Could it make sense?
#18. What does *CPA* stand for in digital marketing? ? CPA also stands for something else in digital, but one of these answers is correct
#19. If you were deciding where to place ads, would this be a reasonable strategy: “We need ATF ads on FB only, to improve our KW.” ? Could you improve your KW?
#20. What does *OS* stand for in digital? ? Every computer has one.