Do you know your Digital Marketing jargon? Prove it! Welcome to the Level 2 Digital Marketing Acronyms Quiz – 20 random questions that all digital marketers should know.
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#1. If you were deciding where to place ads, would this be a reasonable strategy: “We need ATF ads on FB only, to improve our KW.” ? Could you improve your KW?
#2. In Digital Marketing, what does *RPM* stand for? ? M is the Roman numeral for 1,000
#3. What does *B2C* stand for? ? If anyone can be your customer
#4. What does *OS* stand for in digital? ? Every computer has one.
#5. What does *ROAS* stand for? ? This helps you to calculate the effectiveness of your ads
#6. What does *RoW* stand for? ? Everywhere but here
#7. If you were hiring a new social media marketer, would this be a good thing for them to say in the interview: "I've run CPL ads on FB but I think they work much better on IG if you optimise the image size." ? You should always optimise the image size
#8. What does *RON* stand for in Display Advertising? ? Essentially a way of saying everywhere
#9. What does *B2B* stand for? ? If your customers are not any old members of the public
#10. Does this sentence make sense: "Your CPA won't come down unless you add more CTRs" ? Can you add CTRs?
#11. What does *CPE* stand for? ? CPE also stands for something else in digital, but one of these answers is correct
#12. What does *CTOR* stand for? ? CTOR is commonly used in email marketing
#13. What does *GA* stand for in digital marketing? ? Not Google Ads
#14. What does *HPU* stand for in digital marketing? ? It makes comparatively a lot of money
#15. What does *CPD* stand for in digital marketing? ? It's not an accounting term
#16. What does *RoS* stand for in online advertising? ? The middle word is definitely of.
#17. What does *MOFU* stand for in marketing? ? Not something Samuel L Jackson is known for saying
#18. What does *eCPM* stand for in digital? ? eCPM also stands for something else in digital, but one of these answers is correct
#19. Would this be a reasonable excuse from your ad buyer: "I paid for more RTB, but all I got is MTD." ? Don't you want MTD? Why not?
#20. What does *TOFU* stand for in marketing? ? This is a blend of words rather than a normal acronym