Do you know your Digital Marketing jargon? Prove it! Welcome to the Level 2 Digital Marketing Acronyms Quiz – 20 random questions that all digital marketers should know.
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#1. What does *CPE* stand for? ? CPE also stands for something else in digital, but one of these answers is correct
#3. What does *OS* stand for in digital? ? Every computer has one.
#4. What does *eCPM* stand for in digital? ? eCPM also stands for something else in digital, but one of these answers is correct
#8. What does *CPI* stand for in digital marketing? ? It's nothing to do with the Consumer Price Index
#9. What does *MPU* NOT stand for? ? MPU stands for a lot of things. What does it NOT stand for?
#10. Does this sentence make sense: "I want to swap my MPU for an LB so my ads will be more ATF" ? Don't overthink it. Could it make sense?
#11. Does this sentence make sense: "Your CPA won't come down unless you add more CTRs" ? Can you add CTRs?
#12. What does *CPL* stand for? ? How do measure how much potential new clients details have cost you?
#13. What does *ROAS* stand for? ? This helps you to calculate the effectiveness of your ads
#14. What does *USP* stand for in marketing? ? Something that makes what you are advertising different to anything else
#16. If you were hiring a new social media marketer, would this be a good thing for them to say in the interview: "I've run CPL ads on FB but I think they work much better on IG if you optimise the image size." ? You should always optimise the image size
#17. Does this sentence make sense: “I need to optimise my SMM to improve the CTOR of my HPU” ? Optimising is great when done correctly
#18. What does *HPU* stand for in digital marketing? ? It makes comparatively a lot of money
#19. What does *MOFU* stand for in marketing? ? Not something Samuel L Jackson is known for saying
#20. Would this be a reasonable excuse from your ad buyer: "I paid for more RTB, but all I got is MTD." ? Don't you want MTD? Why not?