Digital Marketing Acronym Quiz: Level 2


Do you know your Digital Marketing jargon? Prove it! Welcome to the Level 2 Digital Marketing Acronyms Quiz Р20 random questions that all digital marketers should know.

The quiz is different every time, there is no time limit, and you can try again as many times as you like.

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#1. What does *CPE* stand for? ? CPE also stands for something else in digital, but one of these answers is correct

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#2. What does *CTOR* stand for? ? CTOR is commonly used in email marketing

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#3. What does *OS* stand for in digital? ? Every computer has one.

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#4. What does *eCPM* stand for in digital? ? eCPM also stands for something else in digital, but one of these answers is correct

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#5. What does *MoM* stand for? ? It is a term used in reporting.

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#6. What does *BOFU* stand for? ? It's where you make a sale

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#7. What does *GA* stand for in digital marketing? ? Not Google Ads

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#8. What does *CPI* stand for in digital marketing? ? It's nothing to do with the Consumer Price Index

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#9. What does *MPU* NOT stand for? ? MPU stands for a lot of things. What does it NOT stand for?

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#10. Does this sentence make sense: "I want to swap my MPU for an LB so my ads will be more ATF" ? Don't overthink it. Could it make sense?

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#11. Does this sentence make sense: "Your CPA won't come down unless you add more CTRs" ? Can you add CTRs?

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#12. What does *CPL* stand for? ? How do measure how much potential new clients details have cost you?

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#13. What does *ROAS* stand for? ? This helps you to calculate the effectiveness of your ads

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#14. What does *USP* stand for in marketing? ? Something that makes what you are advertising different to anything else

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#15. What does *BTF* stand for? ? It is for ads you cannot see immediately

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#16. If you were hiring a new social media marketer, would this be a good thing for them to say in the interview: "I've run CPL ads on FB but I think they work much better on IG if you optimise the image size." ? You should always optimise the image size

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#17. Does this sentence make sense: “I need to optimise my SMM to improve the CTOR of my HPU” ? Optimising is great when done correctly

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#18. What does *HPU* stand for in digital marketing? ? It makes comparatively a lot of money

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#19. What does *MOFU* stand for in marketing? ? Not something Samuel L Jackson is known for saying

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#20. Would this be a reasonable excuse from your ad buyer: "I paid for more RTB, but all I got is MTD." ? Don't you want MTD? Why not?

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