Do you know your Digital Marketing jargon? Prove it! Welcome to the Level 2 Digital Marketing Acronyms Quiz – 20 random questions that all digital marketers should know.
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#1. What does *USP* stand for in marketing? ? Something that makes what you are advertising different to anything else
#2. What does *CPI* stand for in digital marketing? ? It's nothing to do with the Consumer Price Index
#3. In Digital Marketing, what does *RPM* stand for? ? M is the Roman numeral for 1,000
#6. Would this be a reasonable excuse from your ad buyer: "I paid for more RTB, but all I got is MTD." ? Don't you want MTD? Why not?
#7. What does *MOFU* stand for in marketing? ? Not something Samuel L Jackson is known for saying
#8. What does *CPA* stand for in digital marketing? ? CPA also stands for something else in digital, but one of these answers is correct
#12. What does *WoW* stand for in analytics? ? Nothing to do with World of Warcraft
#13. What does *HPU* stand for in digital marketing? ? It makes comparatively a lot of money
#14. Does this sentence make sense: “I need to optimise my SMM to improve the CTOR of my HPU” ? Optimising is great when done correctly
#17. What does *ROAS* stand for? ? This helps you to calculate the effectiveness of your ads
#18. What does *B2B* stand for? ? If your customers are not any old members of the public
#19. Does this sentence make sense: "I want to swap my MPU for an LB so my ads will be more ATF" ? Don't overthink it. Could it make sense?
#20. What does *RoS* stand for in online advertising? ? The middle word is definitely of.