Digital Marketing Acronym Quiz: Level 3


Do you know your Digital Marketing jargon? Prove it! Welcome to the Hard Digital Marketing Acronyms Quiz – 30 random questions that professional digital marketers should know.

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#1. What does *IO* stand for in advertising? ? It's a type of form

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#2. What does *UTM* stand for in analytics? ? Google bought a company years ago and kept this weird name for some reason

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#3. What does *IAB* stand for in online advertising? ? Pretty different from the FBI

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#4. What does *ATL* stand for in digital marketing? ? Not an American city.

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#5. If someone said this, would you correct them: “I’m going to use UTM tracking in order to differentiate my RON activity from my CTR activity.” ? What is CTR activity?

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#6. What does *GDPR* stand for in Europe? ? Regulations related to data protection in Europe

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#7. What does *eCPM* stand for in digital? ? eCPM also stands for something else in digital, but one of these answers is correct

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#8. Could someone say this, and not be mistaken: “We want to run an SEO, SEM, SEA, SMM and PPC campaign on IE” ? Could they?

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#9. If someone said this to you, would you think they were making sense or talking nonsense: “WoW this MPU has a really great BTF!” ? WoW doesn't mean wow

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#10. If someone said this, would they know what they were talking about: “Our paid SEO strategy is working out great. We almost don’t need PPC anymore.” ? What is a paid SEO strategy?

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#11. What does *SEA* stand for in digital marketing? ? It's a rarely used term.

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#12. Is this (imaginary) person talking nonsense or not: “How much more SEA before I see results in my FOMO?” ? Ads might make you fear missing out, but…

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#13. What does *SSP* stand for in display advertising? ? What has a platypus got to do with online advertising?

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#14. What does *SEM* stand for in digital marketing? ? It's a combination of things

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#15. If someone said this, would you think they were smart or stupid: “You should have a different TOFU for RoW to maximise your ROAS” ? Well should you have a different TOFU for ROW?

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#16. What does *VCPM* stand for in display advertising? ? Also known as CPvM

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#17. What does *RTB* stand for in online advertising? ? An incredibly fast auction

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#18. What does *QS* stand for in paid search? ? A Google Ads Metric

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#19. What does *DSP* stand for in online advertising? ? The demand is for advertising space

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#20. Does this sentence make sense: “Without preparing the way with ToFu and MoFu content, even a good BoFu page can often fall flat.” ? Top, Middle, Bottom

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#21. What does *OR* stand for in digital marketing? ? It's a measure of interest

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#22. Does this sentence make sense: “The CPL for my LB is making my ROAS look terrible!” ? Could it make your ROAS look good?

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#23. What does *RFP* stand for in online advertising? ? Generally issued by digital agencies.

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#24. When buying ad space, would you be convinced by the following: “The CPC for our MPU is 300% higher than our competitors.” ? Do you want a CPC to be higher or lower when buying ad space?

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#25. What does *WTD* stand for in analytics? ? A way of sorting data

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#26. What does *VfM* stand for in digital marketing? ? This is a metric unique to The Online Advertising Guide

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#27. What does *FC* stand for in online advertising? ? How often is too often?

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#28. What does *VTR* stand for in video marketing? ? Useful to know if you want to see how popular your video is

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#29. What does *VI* stand for in display advertising? ? VI also stands for something else in digital, but one of these answers is correct

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#30. What does *CPCV* stand for in video marketing? ? A way of measuring success

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