Do you know your Digital Marketing jargon? Prove it! Welcome to the Hard Digital Marketing Acronyms Quiz – 30 random questions that professional digital marketers should know.
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#1. Does this sentence make sense: “Without preparing the way with ToFu and MoFu content, even a good BoFu page can often fall flat.” ? Top, Middle, Bottom
#2. What does *RFP* stand for in online advertising? ? Generally issued by digital agencies.
#3. What does *CRO* stand for in digital marketing? ? If you use #CRO on Twitter it will add the Croation flag. That is not the correct answer here.
#4. What does *GDPR* stand for in Europe? ? Regulations related to data protection in Europe
#5. Is this (imaginary) person talking nonsense or not: “Improving my CRO is almost as important as improving my FC.” ? Do you want to improve your FC?
#6. If you were trying to get other businesses to use your services, would this be a good plan: “We’ll work out our B2C USP, then use a survey to narrow that down for our B2B pages.” ? Is B2B a more narrow set than B2C?
#7. What does *CR* stand for in digital marketing? ? The speed at which you get the things you want to do, done.
#8. What does *UTM* stand for in analytics? ? Google bought a company years ago and kept this weird name for some reason
#9. What does *RTB* stand for in online advertising? ? An incredibly fast auction
#10. What does *CPCV* stand for in video marketing? ? A way of measuring success
#11. What does *VfM* stand for in digital marketing? ? This is a metric unique to The Online Advertising Guide
#12. What does *QS* stand for in paid search? ? A Google Ads Metric
#13. Does this make sense: “I prefer GA to UTM because it can track CRO.” ? What does UTM track then?
#14. Is this (imaginary) person talking nonsense or not: “How much more SEA before I see results in my FOMO?” ? Ads might make you fear missing out, but…
#15. Would this be a reasonable thing to say about ticket sales for an upcoming event: “We need to create a real sense of FOMO to boost our MTD stats.” ? Only marketers and children should say FOMO without disdain.
#16. Does this sentence make sense: “If you RT your OR it will improve your BTL activities” ? What are BTL activities and could Rting your OR help them?
#17. What does *OR* stand for in digital marketing? ? It's a measure of interest
#18. Your friend has a business, and someone gave them this advice. Is it good advice (assuming they understand it): “Even if you’re happy with your BoFu, you should never stop CRO.” ? Optimising is a forever task
#19. Does this sentence make sense: “I prefer FF to IE when testing my CPM ads” ? As it's a preference, could you also prefer IE to FF?
#20. What does *VCPM* stand for in display advertising? ? Also known as CPvM
#21. When buying ad space, would you be convinced by the following: “The CPC for our MPU is 300% higher than our competitors.” ? Do you want a CPC to be higher or lower when buying ad space?
#22. What does *FC* stand for in online advertising? ? How often is too often?
#23. What does *IAB* stand for in online advertising? ? Pretty different from the FBI
#24. What does *ATL* stand for in digital marketing? ? Not an American city.
#25. What does *eCPM* stand for in digital? ? eCPM also stands for something else in digital, but one of these answers is correct
#26. What does *SEM* stand for in digital marketing? ? It's a combination of things
#27. What does *VTR* stand for in video marketing? ? Useful to know if you want to see how popular your video is
#28. What does *CAN-SPAM* stand for in the USA? ? It's weird that pornography and marketing were regulated at the same time.
#29. If someone said this, would you think they were smart or stupid: “You should have a different TOFU for RoW to maximise your ROAS” ? Well should you have a different TOFU for ROW?
#30. What does *BTL* stand for in marketing? ? It's not a term from Red Dwarf