Do you know your Digital Marketing jargon? Prove it! Welcome to the Hard Digital Marketing Acronyms Quiz – 30 random questions that professional digital marketers should know.
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#1. What does *IO* stand for in advertising? ? It's a type of form
#2. If someone said this, would they know what they were talking about: “Our paid SEO strategy is working out great. We almost don’t need PPC anymore.” ? What is a paid SEO strategy?
#3. What does *SSP* stand for in display advertising? ? What has a platypus got to do with online advertising?
#4. What does *FC* stand for in online advertising? ? How often is too often?
#5. What does *eCPM* stand for in digital? ? eCPM also stands for something else in digital, but one of these answers is correct
#6. What does *IAB* stand for in online advertising? ? Pretty different from the FBI
#7. Is this (imaginary) person talking nonsense or not: “How much more SEA before I see results in my FOMO?” ? Ads might make you fear missing out, but…
#8. What does *VTR* stand for in video marketing? ? Useful to know if you want to see how popular your video is
#9. What does *DSP* stand for in online advertising? ? The demand is for advertising space
#10. If someone said this, would you correct them: “I’m going to use UTM tracking in order to differentiate my RON activity from my CTR activity.” ? What is CTR activity?
#11. Does this sentence make sense: “The CPL for my LB is making my ROAS look terrible!” ? Could it make your ROAS look good?
#12. What does *UTM* stand for in analytics? ? Google bought a company years ago and kept this weird name for some reason
#13. What does *GDPR* stand for in Europe? ? Regulations related to data protection in Europe
#14. Could someone say this, and not be mistaken: “We want to run an SEO, SEM, SEA, SMM and PPC campaign on IE” ? Could they?
#15. What does *CT* stand for in online advertising metrics? ? A Click on a link goes from one place to another
#16. What does *CAN-SPAM* stand for in the USA? ? It's weird that pornography and marketing were regulated at the same time.
#17. If someone said this to you, would you think they were making sense or talking nonsense: “WoW this MPU has a really great BTF!” ? WoW doesn't mean wow
#18. What does *MTD* stand for in analytics? ? A way of sorting data
#19. Does this make sense: “I prefer GA to UTM because it can track CRO.” ? What does UTM track then?
#20. What does *CR* stand for in digital marketing? ? The speed at which you get the things you want to do, done.
#21. What does *RFP* stand for in online advertising? ? Generally issued by digital agencies.
#22. What does *QS* stand for in paid search? ? A Google Ads Metric
#23. Does this sentence make sense: “I prefer FF to IE when testing my CPM ads” ? As it's a preference, could you also prefer IE to FF?
#24. What does *ATL* stand for in digital marketing? ? Not an American city.
#25. What does *CPCV* stand for in video marketing? ? A way of measuring success
#26. What does *CRO* stand for in digital marketing? ? If you use #CRO on Twitter it will add the Croation flag. That is not the correct answer here.
#27. What does *WTD* stand for in analytics? ? A way of sorting data
#28. What does *VCPM* stand for in display advertising? ? Also known as CPvM
#29. What does *SEA* stand for in digital marketing? ? It's a rarely used term.
#30. What does *VI* stand for in display advertising? ? VI also stands for something else in digital, but one of these answers is correct