Do you know your Digital Marketing jargon? Prove it! Welcome to the Hard Digital Marketing Acronyms Quiz – 30 random questions that professional digital marketers should know.
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#1. What does *CPCV* stand for in video marketing? ? A way of measuring success
#2. What does *MTD* stand for in analytics? ? A way of sorting data
#3. Does this sentence make sense: “Without preparing the way with ToFu and MoFu content, even a good BoFu page can often fall flat.” ? Top, Middle, Bottom
#4. Does this sentence make sense: “If you RT your OR it will improve your BTL activities” ? What are BTL activities and could Rting your OR help them?
#5. What does *VI* stand for in display advertising? ? VI also stands for something else in digital, but one of these answers is correct
#6. Is this (imaginary) person talking nonsense or not: “How much more SEA before I see results in my FOMO?” ? Ads might make you fear missing out, but…
#7. What does *UTM* stand for in analytics? ? Google bought a company years ago and kept this weird name for some reason
#8. Does this sentence make sense: “The CPL for my LB is making my ROAS look terrible!” ? Could it make your ROAS look good?
#9. What does *CAN-SPAM* stand for in the USA? ? It's weird that pornography and marketing were regulated at the same time.
#10. If someone said this to you, would you think they were making sense or talking nonsense: “WoW this MPU has a really great BTF!” ? WoW doesn't mean wow
#11. What does *IAB* stand for in online advertising? ? Pretty different from the FBI
#12. If you were trying to get other businesses to use your services, would this be a good plan: “We’ll work out our B2C USP, then use a survey to narrow that down for our B2B pages.” ? Is B2B a more narrow set than B2C?
#13. What does *CRO* stand for in digital marketing? ? If you use #CRO on Twitter it will add the Croation flag. That is not the correct answer here.
#14. What does *ATL* stand for in digital marketing? ? Not an American city.
#15. What does *CT* stand for in online advertising metrics? ? A Click on a link goes from one place to another
#16. What does *RTB* stand for in online advertising? ? An incredibly fast auction
#17. Would this be a reasonable thing to say about ticket sales for an upcoming event: “We need to create a real sense of FOMO to boost our MTD stats.” ? Only marketers and children should say FOMO without disdain.
#18. Could someone say this, and not be mistaken: “We want to run an SEO, SEM, SEA, SMM and PPC campaign on IE” ? Could they?
#19. Is this (imaginary) person talking nonsense or not: “Improving my CRO is almost as important as improving my FC.” ? Do you want to improve your FC?
#20. What does *SEA* stand for in digital marketing? ? It's a rarely used term.
#21. What does *RFP* stand for in online advertising? ? Generally issued by digital agencies.
#22. Does this make sense: “I prefer GA to UTM because it can track CRO.” ? What does UTM track then?
#23. If someone said this, would they know what they were talking about: “Our paid SEO strategy is working out great. We almost don’t need PPC anymore.” ? What is a paid SEO strategy?
#24. If someone said this, could they know what they were talking about: “We need to use PR to increase our ROAS.” ? It's an uncommon strategy, but it could work
#25. What does *VCPM* stand for in display advertising? ? Also known as CPvM
#26. If someone said this, would you think they were smart or stupid: “You should have a different TOFU for RoW to maximise your ROAS” ? Well should you have a different TOFU for ROW?
#27. When buying ad space, would you be convinced by the following: “The CPC for our MPU is 300% higher than our competitors.” ? Do you want a CPC to be higher or lower when buying ad space?
#28. What does *DSP* stand for in online advertising? ? The demand is for advertising space
#29. What does *IO* stand for in advertising? ? It's a type of form
#30. Does this sentence make sense: “I prefer FF to IE when testing my CPM ads” ? As it's a preference, could you also prefer IE to FF?