Display Ad Sizes – Mock Exam


Welcome to the Display Ad Sizes Mock Exam from The Online Advertising Guide.

The format of the mock exam is the same as the easy, normal and hard Display Ad Size quizzes, which should have prepared you to get to this point.

In this mock exam, you will be asked to answer 50 questions about online Display Ad Sizes that only top Digital Marketers should know. Use this mock exam to practise for the Display Ad Sizes Final Exam. It draws questions from the same pool as the Final Exam, and so it’s a great way to practise for it.

Please note: The mock exam is different every time and there is no time limit. You can try again as many times as you like.

Press the “Next” directly below to begin.

Do you know about Display Advertising? Now is your chance to prove it…

 


Results

You’ve passed the Display Ad Sizes Mock Exam!

Good work. You’re ready to try the real thing – the Display Ad Sizes Final Exam.

Unless you think you need more practice? Remember – the exam questions are different every time.

Restart the Mock Exam

Share your score on this mock exam and then doublecheck your answers below:

You’ve completed the Display Ad Sizes Mock Exam.

Unfortunately you did not pass – the Pass Mark is 100%.

It’s probably a good idea to do some revision before you try again. Take a look at our Ad Size Guide for help.

Or if you’re feeling confident – go straight onto the real thing – the Display Ad Sizes Final Exam.

Remember – the exam questions are different every time.

Restart the Mock Exam

Share your score on this mock exam and then check your answers below

Green boxes are correct answers Red boxes are wrong answers

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#1. Why did the *160×600* replace the *120×600* on most websites? ? 120x600s persist, but they have been *mostly* replaced

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#2. What type of ad appears when you hover over specific words on a webpage? ? This ad type also has another name, but one of these answers is correct

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#3. What is the size of the mobile version of a leaderboard ad unit? ? It's wide and short

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#4. What is one name for a *125×125* ad unit? ? This ad unit has another name, and there is another ad size which shares the name listed here

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#5. How many pixels in total does the *320×480* take up? ? Do the maths

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#6. Which ad size could you put in a multi-size ad unit with a *970×90* with the least change to the shape of the page? ? Multi-size ad units should have similarly shaped ad units grouped together

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#7. Which one of these is a *vertical* ad unit? ? A vertical ad unit is one which is significantly taller than it is wide.

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#8. What is the name for an ad which *replaces the background* of a website? ? It sounds gross

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#9. What is a name for a *120×60* ad unit? ? This ad unit is relatively rare

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#10. How many pixels in total does the *640×480* take up? ? Do the maths

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#11. What is the definition of a *Viewable Ad Impression* for display ads? ? It just needs to be seen.

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#12. Which larger ad size would you usually put in a multi-size ad unit with a *468×60*? ? Multi-size ad units should have similarly shaped ad units grouped together

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#13. How many pixels in total does the *120×60* take up? ? Do the maths

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#14. Which ad size would you put in a multi-size ad unit with a *970×250*? ? Multi-size ad units usually use similarly shaped ad units

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#15. Which one of these is a *horizontal* ad unit? ? A horizontal ad unit is one which is significantly wider than it is tall.

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#16. How many pixels in total does the *320×50* take up? ? Do the maths

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#17. Which type of ad unit should you put *at the side* of a (desktop) webpage? ? You will have seen this on most websites

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#18. Someone asks you to make a *Billboard* ad unit. What dimensions do you use? ? It's massive

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#19. What are the dimensions of a *Large Rectangle* ad unit? ? It's bigger than a medium rectangle

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#20. If you were buying a *970×90* ad unit, how might you refer to it? ? This ad unit is relatively rare

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#21. Which one of these is a horizontal ad unit (for mobile)? ? A horizontal ad unit is one which is significantly wider than it is tall.

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#22. What does *BTF* stand for in digital marketing? ? It is for ads you cannot see immediately

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#23. Who decided on the standard ad sizes? ? They are an industry body

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#24. What would you call a *320×480* ad unit? ? Takes up your whole phone screen (theoretically)

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#25. What is a name for a *125×125* ad unit? ? This ad unit is relatively rare

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#26. Which of the following ad sizes would you put in a multi-size ad unit with a Billboard? ? When setting up multi-sized ad units, you should choose ad sizes which are the same shape

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#27. If you bought all of the ad units on the homepage of a site at the same time, what would you call it? ? It is a type of roadblock

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#28. Why did the *728×90* replace the *468×60* on most websites? ? 468x60s persist, but they have been *mostly* replaced

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#29. Which type of video ad plays *during* a video? ? Deceptively sounds like it only plays at the halfway point

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#30. What shape is a *MPU* ad unit? ? Why are there no triangular ads?

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#31. What are the dimensions of an *Half Page Unit*? ? Half Page Unit has another name. Many other names in fact.

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#32. If you bought all of the ad units on the homepage of a site at the same time, what would you call it? ? It is a type of roadblock

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#33. Do larger or smaller ad sizes perform better? ? By performance we mean clicks AND revenue

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#34. You’re looking to see if you can fit a *Super Leaderboard* ad unit on your site. How much space will you need (bare minimum)? ? This ad unit is relatively rare

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#35. Why did the *160×600* replace the *120×600* on most websites? ? 120x600s persist, but they have been *mostly* replaced

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#36. How many pixels in total does the *160×600* take up? ? Do the maths

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#37. Which ad size would you use in a multi-size ad unit with a *728×90*? ? Multi-size ad units should have similarly shaped ad units grouped together

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#38. How many pixels in total does the *125×125* take up? ? Do the maths

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#39. Which one of these is a horizontal ad unit (for mobile)? ? A horizontal ad unit is one which is significantly wider than it is tall.

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#40. Is a *Med-Rec* ad unit… ? An Med-Rec is NOT a medical device in this instance.

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#41. Where does an *Anchor Ad* appear? ? Mainly used on mobile phones

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#42. Which type of ad unit should you put *at the side* of a (desktop) webpage? ? You don't want ads at the side of your webpages to leave too little room for your actual content

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#43. What were the original 5 IAB Standard Ad Sizes (for desktop)? ? Some of them are now retired

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#44. Do *ATF* or *BTF* ads make more money for websites? ? Above or Below the Fold?

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#45. How many pixels in total does the *400×300* take up? ? Do the maths

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#46. What are the dimensions of an *Monster MPU*? ? Monster MPU has another name. Many other names in fact.

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#47. In a multi-size ad slot, which ad size typically shares a space with a *160×600*? ? What shape is a 160x600?

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#48. How many pixels in total does the *320×100* take up? ? Do the maths

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#49. What is the name of an ad unit which change size depending on the size of screen it is loaded on? ? Webpages which change sizes also use this name

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#50. Which type of ad unit should you put *at the side* of a (desktop) webpage? ? You don't want ads at the side of your webpages to leave too little room for your actual content

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