Display Ad Sizes – Mock Exam


Welcome to the Display Ad Sizes Mock Exam from The Online Advertising Guide.

The format of the mock exam is the same as the easy, normal and hard Display Ad Size quizzes, which should have prepared you to get to this point.

In this mock exam, you will be asked to answer 50 questions about online Display Ad Sizes that only top Digital Marketers should know. Use this mock exam to practise for the Display Ad Sizes Final Exam. It draws questions from the same pool as the Final Exam, and so it’s a great way to practise for it.

Please note: The mock exam is different every time and there is no time limit. You can try again as many times as you like.

Press the “Next” directly below to begin.

Do you know about Display Advertising? Now is your chance to prove it…

 


Results

You’ve passed the Display Ad Sizes Mock Exam!

Good work. You’re ready to try the real thing – the Display Ad Sizes Final Exam.

Unless you think you need more practice? Remember – the exam questions are different every time.

Restart the Mock Exam

Share your score on this mock exam and then doublecheck your answers below:

You’ve completed the Display Ad Sizes Mock Exam.

Unfortunately you did not pass – the Pass Mark is 100%.

It’s probably a good idea to do some revision before you try again. Take a look at our Ad Size Guide for help.

Or if you’re feeling confident – go straight onto the real thing – the Display Ad Sizes Final Exam.

Remember – the exam questions are different every time.

Restart the Mock Exam

Share your score on this mock exam and then check your answers below

Green boxes are correct answers Red boxes are wrong answers

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#1. How many pixels in total does the *160×600* take up? ? Do the maths

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#2. What is the name of an ad unit which change size depending on the size of screen it is loaded on? ? Webpages which change sizes also use this name

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#3. What is a name for a *120×600* ad unit? ? This was replaced by the 160x600 (which was replaced by the 300x600)

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#4. What were the original 5 IAB Standard Ad Sizes (for desktop)? ? Some of them are now retired

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#5. In a multi-size ad slot, which ad size could a *120×600* also easily run in? ? Run vertical ads with vertical ads

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#6. Which ad size would you put in a multi-size ad unit with a *970×250*? ? Multi-size ad units usually use similarly shaped ad units

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#7. What is the definition of a *Viewable Ad Impression* for display ads? ? It just needs to be seen.

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#8. How many pixels in total does the *234×60* take up? ? Do the maths

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#9. Which type of ad unit should you put *at the side* of a (desktop) webpage? ? You don't want ads at the side of your webpages to leave too little room for your actual content

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#10. How many pixels in total does the *320×50* take up? ? Do the maths

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#11. If you were adding a multi-size ad unit to your site and had at least *970×250*, which other ads could you safely run in the same ad slot? ? Multi-size ad units should not change the layout of a page depending on which size loads

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#12. Which one of these is a *horizontal* ad unit? ? A horizontal ad unit is one which is significantly wider than it is tall.

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#13. Which one of these is a horizontal ad unit (for mobile)? ? A horizontal ad unit is one which is significantly wider than it is tall.

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#14. What are the dimensions of a *Large Rectangle* ad unit? ? It's bigger than a medium rectangle

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#15. Which ad size would you put in a multi-size ad unit with a *300×250*? ? Multi-size ad units should have similarly shaped ad units grouped together

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#16. Which type of ad unit should you put *at the side* of a (desktop) webpage? ? You will have seen this on most websites

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#17. What ad size is referred to as a *button* ad unit? ? A button can technically be any size, but one of these is a *standard* size for a button

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#18. What is a name for a *125×125* ad unit? ? This ad unit is relatively rare

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#19. What is the total area (in pixels) that a *970×90* occupies? ? Use a calculator

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#20. Which larger ad size would you usually put in a multi-size ad unit with a *468×60*? ? Multi-size ad units should have similarly shaped ad units grouped together

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#21. What does *ATF* stand for in digital marketing? ? Not as a retail/government category

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#22. What ad size is referred to as a *button* ad unit? ? It's also sometimes called a tile

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#23. How many pixels in total does the *336×280* take up? ? Do the maths

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#24. Where does a *Floater* ad unit appear? ? It's like a pop-up, but technical not a pop-up

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#25. You’re looking to see if you can fit a *Super Leaderboard* ad unit on your site. How much space will you need (bare minimum)? ? This ad unit is relatively rare

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#26. What are the dimensions of an *Monster MPU*? ? Monster MPU has another name. Many other names in fact.

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#27. What type of ad appears when you hover over specific words on a webpage? ? This ad type also has another name, but one of these answers is correct

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#28. How many pixels in total does the *300×250* take up? ? Do the maths

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#29. Which one of these is a *vertical* ad unit? ? A vertical ad unit is one which is significantly taller than it is wide.

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#30. How many pixels in total does the *468×60* take up? ? Do the maths

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#31. Which ad size would you put in a multi-size ad unit with a *300×600*? ? Choose an ad unit which is the same shape

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#32. How many pixels in total does the *320×480* take up? ? Do the maths

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#33. Which one of these is a *vertical* ad unit? ? A vertical ad unit is one which is significantly taller than it is wide.

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#34. How many pixels in total does the *125×125* take up? ? Do the maths

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#35. Where does an *Anchor Ad* appear? ? Mainly used on mobile phones

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#36. How many pixels in total does the *120×600* take up? ? Do the maths

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#37. What are the dimensions of a *Banner* ad unit? ? While "Banner Ads" can be used to describe all display ads, it also refers to one (now defunct) ad unit

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#38. Why did the *160×600* replace the *120×600* on most websites? ? 120x600s persist, but they have been *mostly* replaced

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#39. Which one of these is a *horizontal* ad unit? ? A horizontal ad unit is one which is significantly wider than it is tall.

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#40. Which one of these is a *vertical* ad unit? ? A vertical ad unit is one which is significantly taller than it is wide.

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#41. What size is a *Mobile Interstitial* ad unit? ? It's the same shape as a mobile screen

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#42. What is the official name for a *320×50* ad unit? ? On your phone

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#43. What is the name for an ad which *replaces the background* of a website? ? It sounds gross

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#44. What shape is a *MPU* ad unit? ? Why are there no triangular ads?

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#45. Imagine you don’t want the height of your ad slot to change, but you do want to run a a multi-size ad unit with a *970×90*. Which ad size would you choose? ? Run horizontal ads with horizontal ads

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#46. Which larger horizontal ad unit could you use in the same ad slot as a *728×90*? ? Multi-size ad units should have similarly shaped ad units grouped together

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#47. What are the dimensions of a *Mobile Banner* ad unit? ? It's the same shape as a desktop banner ad unit

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#48. Which type of ad unit should you put *at the side* of a (desktop) webpage? ? You don't want ads at the side of your webpages to leave too little room for your actual content

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#49. What is a name for a *300×250* ad unit? ? A 300x250 also other names, but one of these answers is correct

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#50. What is a name for a *160×600* ad unit? ? A 160x600 also has another name, but one of these answers is correct

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