Display Ad Sizes – Mock Exam


Welcome to the Display Ad Sizes Mock Exam from The Online Advertising Guide.

The format of the mock exam is the same as the easy, normal and hard Display Ad Size quizzes, which should have prepared you to get to this point.

In this mock exam, you will be asked to answer 50 questions about online Display Ad Sizes that only top Digital Marketers should know. Use this mock exam to practise for the Display Ad Sizes Final Exam. It draws questions from the same pool as the Final Exam, and so it’s a great way to practise for it.

Please note: The mock exam is different every time and there is no time limit. You can try again as many times as you like.

Press the “Next” directly below to begin.

Do you know about Display Advertising? Now is your chance to prove it…

 


Results

You’ve passed the Display Ad Sizes Mock Exam!

Good work. You’re ready to try the real thing – the Display Ad Sizes Final Exam.

Unless you think you need more practice? Remember – the exam questions are different every time.

Restart the Mock Exam

Share your score on this mock exam and then doublecheck your answers below:

You’ve completed the Display Ad Sizes Mock Exam.

Unfortunately you did not pass – the Pass Mark is 100%.

It’s probably a good idea to do some revision before you try again. Take a look at our Ad Size Guide for help.

Or if you’re feeling confident – go straight onto the real thing – the Display Ad Sizes Final Exam.

Remember – the exam questions are different every time.

Restart the Mock Exam

Share your score on this mock exam and then check your answers below

Green boxes are correct answers Red boxes are wrong answers

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#1. Which one of these is a *vertical* ad unit? ? A vertical ad unit is one which is significantly taller than it is wide.

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#2. Imagine you don’t want the height of your ad slot to change, but you do want to run a a multi-size ad unit with a *970×90*. Which ad size would you choose? ? Run horizontal ads with horizontal ads

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#3. Which type of ad unit should you put *at the side* of a (desktop) webpage? ? You don't want ads at the side of your webpages to leave too little room for your actual content

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#4. Which ad size works on desktop, tablet and (most) mobiles? ? It is mainly about screen size.

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#5. Would you put a *300×600* within content? ? This question assumes you do not want a terrible webpage.

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#6. If you were buying a *970×90* ad unit, how might you refer to it? ? This ad unit is relatively rare

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#7. What is the definition of a *Viewable Ad Impression* for display ads? ? It just needs to be seen.

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#8. What does *ATF* stand for in digital marketing? ? Not as a retail/government category

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#9. What size is a *Mobile Interstitial* ad unit? ? It's the same shape as a mobile screen

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#10. How many pixels in total does the *970×250* take up? ? Just multiply the numbers

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#11. What are the dimensions of a *Banner* ad unit? ? While "Banner Ads" can be used to describe all display ads, it also refers to one (now defunct) ad unit

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#12. What type of ad appears when you hover over specific words on a webpage? ? This ad type also has another name, but one of these answers is correct

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#13. Which ad size generally makes the most money? ? It is the best in terms of revenue for websites, and performance for advertisers

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#14. How many pixels in total does the *300×50* take up? ? Do the maths

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#15. How many pixels in total does the *160×600* take up? ? Do the maths

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#16. What are the dimensions of an *HPU*? ? HPU has another name. Many other names in fact.

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#17. Which one of these is a horizontal ad unit (for mobile)? ? A horizontal ad unit is one which is significantly wider than it is tall.

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#18. Which (relatively) rare ad size could you use together with a *728×90* in a multi-sized ad slot? ? Multi-size ad units should have similarly shaped ad units grouped together

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#19. What is the name for an ad which *replaces the background* of a website? ? It sounds gross

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#20. Which ad size would you use in a multi-size ad unit with a *728×90*? ? Multi-size ad units should have similarly shaped ad units grouped together

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#21. Where does an *Anchor Ad* appear? ? Mainly used on mobile phones

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#22. What is the official name for a *320×50* ad unit? ? On your phone

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#23. Which larger horizontal ad unit could you use in the same ad slot as a *728×90*? ? Multi-size ad units should have similarly shaped ad units grouped together

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#24. What shape is a *MPU* ad unit? ? Why are there no triangular ads?

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#25. Which of the following ad sizes would you put in a multi-size ad unit with a Billboard? ? When setting up multi-sized ad units, you should choose ad sizes which are the same shape

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#26. Which one of these is a *horizontal* ad unit? ? A horizontal ad unit is one which is significantly wider than it is tall.

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#27. What are the dimensions of a *Mobile Banner* ad unit? ? It's the same shape as a desktop banner ad unit

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#28. How many pixels in total does the *234×60* take up? ? Do the maths

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#29. Do *ATF* or *BTF* ads perform better for advertisers? ? Above or Below the Fold?

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#30. Why did the *728×90* replace the *468×60* on most websites? ? 468x60s persist, but they have been *mostly* replaced

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#31. How many pixels in total does the *125×125* take up? ? Do the maths

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#32. How many pixels in total does the *300×100* take up? ? Do the maths

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#33. What size is the mobile version of a banner? ? Wide and short

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#34. Which type of video ad plays *after* a video? ? It sounds like it has something to do with social media

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#35. Which type of video ad plays *during* a video? ? Deceptively sounds like it only plays at the halfway point

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#36. What is one name for a *125×125* ad unit? ? This ad unit has another name, and there is another ad size which shares the name listed here

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#37. Which one of these is a horizontal ad unit (for mobile)? ? A horizontal ad unit is one which is significantly wider than it is tall.

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#38. What is a name for a *300×250* ad unit? ? A 300x250 also other names, but one of these answers is correct

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#39. What is a name for a *300×600* ad unit? ? A 300x600 also has another name, but one of these answers is correct

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#40. How many pixels in total does the *320×50* take up? ? Do the maths

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#41. How many pixels in total does the *336×280* take up? ? Do the maths

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#42. Which one of these is a horizontal ad unit (for mobile)? ? A horizontal ad unit is one which is significantly wider than it is tall.

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#43. What are the dimensions of a *LREC* ad unit? ? LREC doesn't stand for large triangle

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#44. In a multi-size ad slot, which ad size typically shares a space with a *160×600*? ? What shape is a 160x600?

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#45. Which ad size would you put in a multi-size ad unit with a *970×250*? ? Multi-size ad units usually use similarly shaped ad units

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#46. How many pixels in total does the *320×480* take up? ? Do the maths

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#47. Who decided on the standard ad sizes? ? They are an industry body

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#48. What is the size of the mobile version of a leaderboard ad unit? ? It's wide and short

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#49. What is the name of an ad unit which change size depending on the size of screen it is loaded on? ? Webpages which change sizes also use this name

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#50. Which one of these is a *horizontal* ad unit? ? A horizontal ad unit is one which is significantly wider than it is tall.

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