Display Ad Sizes – Mock Exam


Welcome to the Display Ad Sizes Mock Exam from The Online Advertising Guide.

The format of the mock exam is the same as the easy, normal and hard Display Ad Size quizzes, which should have prepared you to get to this point.

In this mock exam, you will be asked to answer 50 questions about online Display Ad Sizes that only top Digital Marketers should know. Use this mock exam to practise for the Display Ad Sizes Final Exam. It draws questions from the same pool as the Final Exam, and so it’s a great way to practise for it.

Please note: The mock exam is different every time and there is no time limit. You can try again as many times as you like.

Press the “Next” directly below to begin.

Do you know about Display Advertising? Now is your chance to prove it…

 


Results

You’ve passed the Display Ad Sizes Mock Exam!

Good work. You’re ready to try the real thing – the Display Ad Sizes Final Exam.

Unless you think you need more practice? Remember – the exam questions are different every time.

Restart the Mock Exam

Share your score on this mock exam and then doublecheck your answers below:

You’ve completed the Display Ad Sizes Mock Exam.

Unfortunately you did not pass – the Pass Mark is 100%.

It’s probably a good idea to do some revision before you try again. Take a look at our Ad Size Guide for help.

Or if you’re feeling confident – go straight onto the real thing – the Display Ad Sizes Final Exam.

Remember – the exam questions are different every time.

Restart the Mock Exam

Share your score on this mock exam and then check your answers below

Green boxes are correct answers Red boxes are wrong answers

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#1. What are the dimensions of an *Half Page Unit*? ? Half Page Unit has another name. Many other names in fact.

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#2. What shape is a *MPU* ad unit? ? Why are there no triangular ads?

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#3. Where does an *Overlay* ad unit appear? ? Like a pop-up, but not like a pop-up

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#4. If you were buying a *970×90* ad unit, how might you refer to it? ? This ad unit is relatively rare

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#5. Where does an *Anchor Ad* appear? ? Mainly used on mobile phones

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#6. Do *ATF* or *BTF* ads perform better for advertisers? ? Above or Below the Fold?

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#7. How many pixels in total does the *120×60* take up? ? Do the maths

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#8. What is a name for a *120×600* ad unit? ? This was replaced by the 160x600 (which was replaced by the 300x600)

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#9. Which ad size would you use in a multi-size ad unit with a *728×90*? ? Multi-size ad units should have similarly shaped ad units grouped together

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#10. How many pixels in total does the *320×100* take up? ? Do the maths

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#11. What is a name for a *120×60* ad unit? ? This ad unit is relatively rare

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#12. What are the dimensions of a *MREC* ad unit? ? MREC has another name. Many other names in fact.

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#13. Which ad size generally makes the most money? ? It is the best in terms of revenue for websites, and performance for advertisers

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#14. Which type of ad unit should you put *at the side* of a (desktop) webpage? ? You don't want ads at the side of your webpages to leave too little room for your actual content

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#15. Do larger or smaller ad sizes perform better? ? By performance we mean clicks AND revenue

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#16. Which type of ad unit should you put *at the side* of a (desktop) webpage? ? You don't want ads at the side of your webpages to leave too little room for your actual content

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#17. What are the dimensions of a *Large Rectangle* ad unit? ? It's bigger than a medium rectangle

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#18. Which type of ad unit should you put *at the side* of a (desktop) webpage? ? You don't want ads at the side of your webpages to leave too little room for your actual content

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#19. What size is the mobile version of a banner? ? Wide and short

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#20. How many pixels in total does the *320×50* take up? ? Do the maths

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#21. Who decided on the standard ad sizes? ? They are an industry body

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#22. What is the standard size for a *mobile interstitial*? ? This size was chosen was due to the screen size of the iPhone 1

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#23. Which of these ad sizes are best for mobile? ? It is mainly about screen size.

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#24. How many pixels in total does the *728×90* take up? ? Do the maths

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#25. If you were adding a multi-size ad unit to your site and had at least *970×250*, which other ads could you safely run in the same ad slot? ? Multi-size ad units should not change the layout of a page depending on which size loads

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#26. Someone asks you to make a *Billboard* ad unit. What dimensions do you use? ? It's massive

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#27. Ad slots can feature more than one ad size in them. Which other ad size would you add to a *336×280* ad slot? ? Multi-size ad units should have similarly shaped ad units grouped together

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#28. What are the dimensions of an *Monster MPU*? ? Monster MPU has another name. Many other names in fact.

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#29. What is the size of the mobile version of a leaderboard ad unit? ? It's wide and short

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#30. Which type of video ad plays *after* a video? ? It sounds like it has something to do with social media

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#31. What ad size is referred to as a *button* ad unit? ? A button can technically be any size, but one of these is a *standard* size for a button

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#32. What is a name for a *300×250* ad unit? ? A 300x250 also other names, but one of these answers is correct

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#33. What size was the first ever online display ad? ? It's not quite a modern standard ad unit size

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#34. How many pixels in total does the *300×600* take up? ? Do the maths

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#35. In a multi-size ad slot, which ad size could a *120×600* also easily run in? ? Run vertical ads with vertical ads

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#36. What is the name for an ad which *replaces the background* of a website? ? It sounds gross

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#37. Which ad size would you put in a multi-size ad unit with a *970×250*? ? Multi-size ad units usually use similarly shaped ad units

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#38. What are the dimensions of a *Mobile Banner* ad unit? ? It's the same shape as a desktop banner ad unit

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#39. Which ad size works on desktop, tablet and (most) mobiles? ? It is mainly about screen size.

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#40. How many pixels in total does the *180×150* take up? ? Do the maths

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#41. How big is a *Mobile Leaderboard* ad unit? ? It's the same shape as a desktop leaderboard ad unit

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#42. What does *ATF* stand for in digital marketing? ? Not as a retail/government category

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#43. What ad unit traditionally goes in the margin of job listing sites? ? It is not just one ad size

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#44. What would you call a *320×480* ad unit? ? Takes up your whole phone screen (theoretically)

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#45. How many pixels in total does the *300×250* take up? ? Do the maths

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#46. If you have an *LREC* on your site, what other ad unit could you run in the same space without changing your design? ? Multi-size ad units should have similarly shaped ad units grouped together

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#47. Which one of these is a horizontal ad unit (for mobile)? ? A horizontal ad unit is one which is significantly wider than it is tall.

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#48. Why did the *160×600* replace the *120×600* on most websites? ? 120x600s persist, but they have been *mostly* replaced

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#49. What were the original 5 IAB Standard Ad Sizes (for desktop)? ? Some of them are now retired

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#50. Which larger horizontal ad unit could you use in the same ad slot as a *728×90*? ? Multi-size ad units should have similarly shaped ad units grouped together

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