Display Ad Sizes – Mock Exam


Welcome to the Display Ad Sizes Mock Exam from The Online Advertising Guide.

The format of the mock exam is the same as the easy, normal and hard Display Ad Size quizzes, which should have prepared you to get to this point.

In this mock exam, you will be asked to answer 50 questions about online Display Ad Sizes that only top Digital Marketers should know. Use this mock exam to practise for the Display Ad Sizes Final Exam. It draws questions from the same pool as the Final Exam, and so it’s a great way to practise for it.

Please note: The mock exam is different every time and there is no time limit. You can try again as many times as you like.

Press the “Next” directly below to begin.

Do you know about Display Advertising? Now is your chance to prove it…

 


Results

You’ve passed the Display Ad Sizes Mock Exam!

Good work. You’re ready to try the real thing – the Display Ad Sizes Final Exam.

Unless you think you need more practice? Remember – the exam questions are different every time.

Restart the Mock Exam

Share your score on this mock exam and then doublecheck your answers below:

You’ve completed the Display Ad Sizes Mock Exam.

Unfortunately you did not pass – the Pass Mark is 100%.

It’s probably a good idea to do some revision before you try again. Take a look at our Ad Size Guide for help.

Or if you’re feeling confident – go straight onto the real thing – the Display Ad Sizes Final Exam.

Remember – the exam questions are different every time.

Restart the Mock Exam

Share your score on this mock exam and then check your answers below

Green boxes are correct answers Red boxes are wrong answers

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#1. What does *ATF* stand for in digital marketing? ? Not as a retail/government category

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#2. How many pixels in total does the *970×125* take up? ? Work it out

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#3. Which one of these is a horizontal ad unit (for mobile)? ? A horizontal ad unit is one which is significantly wider than it is tall.

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#4. If you were adding a multi-size ad unit to your site and had at least *970×250*, which other ads could you safely run in the same ad slot? ? Multi-size ad units should not change the layout of a page depending on which size loads

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#5. How many pixels in total does the *728×90* take up? ? Do the maths

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#6. Why did the *160×600* replace the *120×600* on most websites? ? 120x600s persist, but they have been *mostly* replaced

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#7. What is a name for a *336×280* ad unit? ? A 336x280 also has another name, but one of these answers is correct

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#8. What is a name for a *300×250* ad unit? ? A 300x250 also other names, but one of these answers is correct

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#9. What are the dimensions of an *Half Page Unit*? ? Half Page Unit has another name. Many other names in fact.

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#10. Which one of these is a horizontal ad unit (for mobile)? ? A horizontal ad unit is one which is significantly wider than it is tall.

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#11. Which of the following ad sizes would you put in a multi-size ad unit with a Billboard? ? When setting up multi-sized ad units, you should choose ad sizes which are the same shape

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#12. In a multi-size ad slot, which ad size could a *160×600* also easily run in? ? If you run a vertical ad in a multi-size ad unit slot with a horizontal one, what would happen?

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#13. Which ad size generally makes the most money? ? It is the best in terms of revenue for websites, and performance for advertisers

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#14. If you bought all of the ad units on the homepage of a site at the same time, what would you call it? ? It is a type of roadblock

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#15. How many pixels in total does the *125×125* take up? ? Do the maths

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#16. Would you put a *300×600* within content? ? This question assumes you do not want a terrible webpage.

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#17. Which one of these is a *horizontal* ad unit? ? A horizontal ad unit is one which is significantly wider than it is tall.

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#18. How many pixels in total does the *640×480* take up? ? Do the maths

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#19. Which one of these is a horizontal ad unit (for mobile)? ? A horizontal ad unit is one which is significantly wider than it is tall.

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#20. Why did the *728×90* replace the *468×60* on most websites? ? 468x60s persist, but they have been *mostly* replaced

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#21. How many pixels in total does the *320×100* take up? ? Do the maths

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#22. How many pixels in total does the *234×60* take up? ? Do the maths

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#23. Which ad size would you put in a multi-size ad unit with a *300×250*? ? Multi-size ad units should have similarly shaped ad units grouped together

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#24. Why did the *728×90* replace the *468×60* on most websites? ? 468x60s persist, but they have been *mostly* replaced

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#25. Why did the *160×600* replace the *120×600* on most websites? ? 120x600s persist, but they have been *mostly* replaced

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#26. What size is a *Mobile Interstitial* ad unit? ? It's the same shape as a mobile screen

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#27. How many pixels in total does the *336×280* take up? ? Do the maths

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#28. What are the dimensions of an *HPU*? ? HPU has another name. Many other names in fact.

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#29. In a multi-size ad slot, which ad size could a *120×600* also easily run in? ? Run vertical ads with vertical ads

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#30. What is a name for a *160×600* ad unit? ? A 160x600 also has another name, but one of these answers is correct

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#31. What is the total area (in pixels) that a *970×90* occupies? ? Use a calculator

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#32. Which one of these is a *horizontal* ad unit? ? A horizontal ad unit is one which is significantly wider than it is tall.

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#33. What does *BTF* stand for in digital marketing? ? It is for ads you cannot see immediately

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#34. What is one name for a *125×125* ad unit? ? This ad unit has another name, and there is another ad size which shares the name listed here

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#35. What size is the mobile version of a banner? ? Wide and short

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#36. What is the official name for a *320×50* ad unit? ? On your phone

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#37. What ad unit traditionally goes in the margin of job listing sites? ? It is not just one ad size

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#38. What is a name for a *120×60* ad unit? ? This ad unit is relatively rare

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#39. How many pixels in total does the *300×50* take up? ? Do the maths

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#40. Do larger or smaller ad sizes perform better? ? By performance we mean clicks AND revenue

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#41. If you bought all of the ad units on a webpage (or set of pages) at the same time, what would you call it? ? Think about traffic

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#42. How many pixels in total does the *180×150* take up? ? Do the maths

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#43. Which ad size could you put in a multi-size ad unit with a *970×90* with the least change to the shape of the page? ? Multi-size ad units should have similarly shaped ad units grouped together

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#44. What type of ad appears when you hover over specific words on a webpage? ? This ad type also has another name, but one of these answers is correct

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#45. What are the dimensions of a *MREC* ad unit? ? MREC has another name. Many other names in fact.

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#46. You’re looking to see if you can fit a *Super Leaderboard* ad unit on your site. How much space will you need (bare minimum)? ? This ad unit is relatively rare

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#47. Which type of ad unit should you put *at the side* of a (desktop) webpage? ? You don't want ads at the side of your webpages to leave too little room for your actual content

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#48. What is a name for a *120×600* ad unit? ? This was replaced by the 160x600 (which was replaced by the 300x600)

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#49. What shape is a *MPU* ad unit? ? Why are there no triangular ads?

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#50. If you bought all of the ad units on the homepage of a site at the same time, what would you call it? ? It is a type of roadblock

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