Welcome to the Display Ad Sizes Mock Exam from The Online Advertising Guide.
The format of the mock exam is the same as the easy, normal and hard Display Ad Size quizzes, which should have prepared you to get to this point.
In this mock exam, you will be asked to answer 50 questions about online Display Ad Sizes that only top Digital Marketers should know. Use this mock exam to practise for the Display Ad Sizes Final Exam. It draws questions from the same pool as the Final Exam, and so it’s a great way to practise for it.
Please note: The mock exam is different every time and there is no time limit. You can try again as many times as you like.
Press the “Next” directly below to begin.
Do you know about Display Advertising? Now is your chance to prove it…
Results
You’ve passed the Display Ad Sizes Mock Exam!
Good work. You’re ready to try the real thing – the Display Ad Sizes Final Exam.
Unless you think you need more practice? Remember – the exam questions are different every time.
Share your score on this mock exam and then doublecheck your answers below:
You’ve completed the Display Ad Sizes Mock Exam.
Unfortunately you did not pass – the Pass Mark is 100%.
It’s probably a good idea to do some revision before you try again. Take a look at our Ad Size Guide for help.
Or if you’re feeling confident – go straight onto the real thing – the Display Ad Sizes Final Exam.
Remember – the exam questions are different every time.
Share your score on this mock exam and then check your answers below
Green boxes are correct answers Red boxes are wrong answers
#1. What were the original 5 IAB Standard Ad Sizes (for desktop)? ? Some of them are now retired
#2. Which ad size would you put in a multi-size ad unit with a *970×250*? ? Multi-size ad units usually use similarly shaped ad units
#3. Which (relatively) rare ad size could you use together with a *728×90* in a multi-sized ad slot? ? Multi-size ad units should have similarly shaped ad units grouped together
#4. How many pixels in total does the *160×600* take up? ? Do the maths
#5. Do larger or smaller ad sizes perform better? ? By performance we mean clicks AND revenue
#6. What does *BTF* stand for in digital marketing? ? It is for ads you cannot see immediately
#7. How many pixels in total does the *970×250* take up? ? Just multiply the numbers
#8. Ad slots can feature more than one ad size in them. Which other ad size would you add to a *336×280* ad slot? ? Multi-size ad units should have similarly shaped ad units grouped together
#9. What are the dimensions of a *MREC* ad unit? ? MREC has another name. Many other names in fact.
#10. What is a name for a *336×280* ad unit? ? A 336x280 also has another name, but one of these answers is correct
#11. Which ad size generally makes the most money? ? It is the best in terms of revenue for websites, and performance for advertisers
#12. Where does an *Anchor Ad* appear? ? Mainly used on mobile phones
#13. How many pixels in total does the *125×125* take up? ? Do the maths
#14. Which ad size would you use in a multi-size ad unit with a *728×90*? ? Multi-size ad units should have similarly shaped ad units grouped together
#15. What is the name for an ad which *replaces the background* of a website? ? It sounds gross
#16. Which type of ad unit should you put *at the side* of a (desktop) webpage? ? You don't want ads at the side of your webpages to leave too little room for your actual content
#17. Where does an *Overlay* ad unit appear? ? Like a pop-up, but not like a pop-up
#18. Do *ATF* or *BTF* ads perform better for advertisers? ? Above or Below the Fold?
#19. If you were adding a multi-size ad unit to your site and had at least *970×250*, which other ads could you safely run in the same ad slot? ? Multi-size ad units should not change the layout of a page depending on which size loads
#20. What are the dimensions of a *Large Rectangle* ad unit? ? It's bigger than a medium rectangle
#21. Which ad size works on desktop, tablet and (most) mobiles? ? It is mainly about screen size.
#22. What is a name for a *160×600* ad unit? ? A 160x600 also has another name, but one of these answers is correct
#23. Which ad size could you put in a multi-size ad unit with a *970×90* with the least change to the shape of the page? ? Multi-size ad units should have similarly shaped ad units grouped together
#24. Which larger ad size would you usually put in a multi-size ad unit with a *468×60*? ? Multi-size ad units should have similarly shaped ad units grouped together
#25. Is a *Med-Rec* ad unit… ? An Med-Rec is NOT a medical device in this instance.
#26. What is a name for a *300×250* ad unit? ? A 300x250 also other names, but one of these answers is correct
#27. If you were buying a *970×90* ad unit, how might you refer to it? ? This ad unit is relatively rare
#28. You’re looking to see if you can fit a *Super Leaderboard* ad unit on your site. How much space will you need (bare minimum)? ? This ad unit is relatively rare
#29. What is a name for a *120×600* ad unit? ? This was replaced by the 160x600 (which was replaced by the 300x600)
#30. What is a name for a *125×125* ad unit? ? This ad unit is relatively rare
#31. Which larger horizontal ad unit could you use in the same ad slot as a *728×90*? ? Multi-size ad units should have similarly shaped ad units grouped together
#32. Why did the *728×90* replace the *468×60* on most websites? ? 468x60s persist, but they have been *mostly* replaced
#33. Which ad size would it make sense to use in a multi-size ad unit with an *MPU*? ? Multi-size ad units should have similarly shaped ad units grouped together
#34. How many pixels in total does the *300×600* take up? ? Do the maths
#36. What are the dimensions of a *Mobile Banner* ad unit? ? It's the same shape as a desktop banner ad unit
#37. What are the dimensions of a *LREC* ad unit? ? LREC doesn't stand for large triangle
#38. In a multi-size ad slot, which ad size could a *160×600* also easily run in? ? If you run a vertical ad in a multi-size ad unit slot with a horizontal one, what would happen?
#39. How big is a *Mobile Leaderboard* ad unit? ? It's the same shape as a desktop leaderboard ad unit
#40. What is a name for a *120×60* ad unit? ? This ad unit is relatively rare
#41. Which type of video ad plays *after* a video? ? It sounds like it has something to do with social media
#42. What would you call a *320×480* ad unit? ? Takes up your whole phone screen (theoretically)
#43. What does *ATF* stand for in digital marketing? ? Not as a retail/government category
#44. What ad size is referred to as a *button* ad unit? ? A button can technically be any size, but one of these is a *standard* size for a button
#45. Which type of ad unit should you put *at the side* of a (desktop) webpage? ? You don't want ads at the side of your webpages to leave too little room for your actual content
#46. How many pixels in total does the *728×90* take up? ? Do the maths
#47. In a multi-size ad slot, which ad size typically shares a space with a *160×600*? ? What shape is a 160x600?
#48. What type of ad appears when you hover over specific words on a webpage? ? This ad type also has another name, but one of these answers is correct
#49. Which one of these is a *vertical* ad unit? ? A vertical ad unit is one which is significantly taller than it is wide.
#50. In a multi-size ad slot, which ad size could a *120×600* also easily run in? ? Run vertical ads with vertical ads