Display Ad Sizes – Mock Exam


Welcome to the Display Ad Sizes Mock Exam from The Online Advertising Guide.

The format of the mock exam is the same as the easy, normal and hard Display Ad Size quizzes, which should have prepared you to get to this point.

In this mock exam, you will be asked to answer 50 questions about online Display Ad Sizes that only top Digital Marketers should know. Use this mock exam to practise for the Display Ad Sizes Final Exam. It draws questions from the same pool as the Final Exam, and so it’s a great way to practise for it.

Please note: The mock exam is different every time and there is no time limit. You can try again as many times as you like.

Press the “Next” directly below to begin.

Do you know about Display Advertising? Now is your chance to prove it…

 


Results

You’ve passed the Display Ad Sizes Mock Exam!

Good work. You’re ready to try the real thing – the Display Ad Sizes Final Exam.

Unless you think you need more practice? Remember – the exam questions are different every time.

Restart the Mock Exam

Share your score on this mock exam and then doublecheck your answers below:

You’ve completed the Display Ad Sizes Mock Exam.

Unfortunately you did not pass – the Pass Mark is 100%.

It’s probably a good idea to do some revision before you try again. Take a look at our Ad Size Guide for help.

Or if you’re feeling confident – go straight onto the real thing – the Display Ad Sizes Final Exam.

Remember – the exam questions are different every time.

Restart the Mock Exam

Share your score on this mock exam and then check your answers below

Green boxes are correct answers Red boxes are wrong answers

Next

#1. Do *ATF* or *BTF* ads perform better for advertisers? ? Above or Below the Fold?

Next

#2. Why did the *160×600* replace the *120×600* on most websites? ? 120x600s persist, but they have been *mostly* replaced

Next

#3. How many pixels in total does the *468×60* take up? ? Do the maths

Next

#4. What is the name of an ad unit which change size depending on the size of screen it is loaded on? ? Webpages which change sizes also use this name

Next

#5. If you have an *LREC* on your site, what other ad unit could you run in the same space without changing your design? ? Multi-size ad units should have similarly shaped ad units grouped together

Next

#6. How many pixels in total does the *320×480* take up? ? Do the maths

Next

#7. What size is the mobile version of a banner? ? Wide and short

Next

#8. Which one of these is a horizontal ad unit (for mobile)? ? A horizontal ad unit is one which is significantly wider than it is tall.

Next

#9. How many pixels in total does the *120×600* take up? ? Do the maths

Next

#10. How many pixels in total does the *125×125* take up? ? Do the maths

Next

#11. What ad unit traditionally goes in the margin of job listing sites? ? It is not just one ad size

Next

#12. Which one of these is a *vertical* ad unit? ? A vertical ad unit is one which is significantly taller than it is wide.

Next

#13. What is a name for a *300×250* ad unit? ? A 300x250 also other names, but one of these answers is correct

Next

#14. How many pixels in total does the *970×125* take up? ? Work it out

Next

#15. What do most people call a *970×250* ad unit? ? A triple MPU should technically be 900x250, but that might not be relevant

Next

#16. Who decided on the standard ad sizes? ? They are an industry body

Next

#17. What were the original 5 IAB Standard Ad Sizes (for desktop)? ? Some of them are now retired

Next

#18. What are the dimensions of an *Half Page Unit*? ? Half Page Unit has another name. Many other names in fact.

Next

#19. You’re looking to see if you can fit a *Super Leaderboard* ad unit on your site. How much space will you need (bare minimum)? ? This ad unit is relatively rare

Next

#20. What are the dimensions of a *MREC* ad unit? ? MREC has another name. Many other names in fact.

Next

#21. Someone asks you to make a *Billboard* ad unit. What dimensions do you use? ? It's massive

Next

#22. What are the dimensions of an *HPU*? ? HPU has another name. Many other names in fact.

Next

#23. What is a name for a *160×600* ad unit? ? A 160x600 also has another name, but one of these answers is correct

Next

#24. How many pixels in total does the *300×50* take up? ? Do the maths

Next

#25. What are the dimensions of a *Mobile Banner* ad unit? ? It's the same shape as a desktop banner ad unit

Next

#26. Which of the following ad sizes would you put in a multi-size ad unit with a Billboard? ? When setting up multi-sized ad units, you should choose ad sizes which are the same shape

Next

#27. If you were adding a multi-size ad unit to your site and had at least *970×250*, which other ads could you safely run in the same ad slot? ? Multi-size ad units should not change the layout of a page depending on which size loads

Next

#28. What is the standard name for a *300×50* ad unit? ? On your phone

Next

#29. Which ad size would it make sense to use in a multi-size ad unit with an *MPU*? ? Multi-size ad units should have similarly shaped ad units grouped together

Next

#30. Which one of these is a *horizontal* ad unit? ? A horizontal ad unit is one which is significantly wider than it is tall.

Next

#31. What are the dimensions of a *Large Rectangle* ad unit? ? It's bigger than a medium rectangle

Next

#32. How many pixels in total does the *300×250* take up? ? Do the maths

Next

#33. What is the name for an ad which *replaces the background* of a website? ? It sounds gross

Next

#34. In a multi-size ad slot, which ad size could a *120×600* also easily run in? ? Run vertical ads with vertical ads

Next

#35. Which ad size could you put in a multi-size ad unit with a *970×90* with the least change to the shape of the page? ? Multi-size ad units should have similarly shaped ad units grouped together

Next

#36. Why did the *728×90* replace the *468×60* on most websites? ? 468x60s persist, but they have been *mostly* replaced

Next

#37. What is the total area (in pixels) that a *970×90* occupies? ? Use a calculator

Next

#38. Why did the *160×600* replace the *120×600* on most websites? ? 120x600s persist, but they have been *mostly* replaced

Next

#39. What is a name for a *300×600* ad unit? ? A 300x600 also has another name, but one of these answers is correct

Next

#40. What type of ad appears when you hover over specific words on a webpage? ? This ad type also has another name, but one of these answers is correct

Next

#41. How many pixels in total does the *300×100* take up? ? Do the maths

Next

#42. Which ad size would you use in a multi-size ad unit with a *728×90*? ? Multi-size ad units should have similarly shaped ad units grouped together

Next

#43. If you wanted to test a new ad unit what would make sense to share the *Leaderboard* ad slot? ? Multi-size ad units should have similarly shaped ad units grouped together

Next

#44. Imagine you don’t want the height of your ad slot to change, but you do want to run a a multi-size ad unit with a *970×90*. Which ad size would you choose? ? Run horizontal ads with horizontal ads

Next

#45. How many pixels in total does the *320×50* take up? ? Do the maths

Next

#46. Would you put a *300×600* within content? ? This question assumes you do not want a terrible webpage.

Next

#47. What does *ATF* stand for in digital marketing? ? Not as a retail/government category

Next

#48. Do *ATF* or *BTF* ads make more money for websites? ? Above or Below the Fold?

Next

#49. Which ad size works on desktop, tablet and (most) mobiles? ? It is mainly about screen size.

Next

#50. Why did the *728×90* replace the *468×60* on most websites? ? 468x60s persist, but they have been *mostly* replaced

Finish