Welcome to the Display Ad Sizes Final Exam from The Online Advertising Guide.
The format of the Final Exam is the same as the Display Ad Sizes Mock Exam – you will be asked to answer 50 questions about display ad sizes that only top Digital Marketers should know. There is one key difference though – there is a ten-minute time limit that starts as soon as you hit “Start Exam”. The timer will appear in the bottom right corner of the screen.
We highly recommend that you prepare for this Exam by first taking the easy, normal and hard Display Ad Size quizzes, as well as using the Display Ad Sizes Mock Exam to practise as it draws from the same pool of questions.
Please note: The Final Exam is different every time and you can try again as many times as you like. Take our advice and go fast.
Press the “Start Exam” button directly below to begin the timer, then the “Next” button to bring up your first question.
If you get 100% on this exam, take a screenshot of your score on the results screen and email* it along with the time and date you completed it to justin@theonlineadvertisingguide.com for a certificate. We’ll be able to verify your result.
*Please note: if you get in touch for a certificate your email address will not be used for any other purpose whatsoever, nor sold on to anyone else.
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Congratulations! You’ve passed the Display Ad Sizes Final Exam from The Online Advertising Guide.
Incredible work! This exam is exceptionally hard and you got a perfect score. Not many people can do what you just did, so consider yourself officially an expert!
Unless you think you can you do it faster? Remember – the exam questions are different every time, so feel free to try again.
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Share your score so that everyone knows that you’re a display advertising genius:
You’ve completed the Display Ad Sizes Final Exam.
Unfortunately you did not pass this time around. The Pass Mark is 100% AND you have to do it in 10 minutes.
It’s probably a good idea to do some revision before you try again. Take a look at our Ad Size Guide for help.
Remember – the exam questions are different every time.
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Share your score on this exam and then check your answers below
Green boxes are correct answers Red boxes are wrong answers
#1. Which type of ad unit should you put *at the side* of a (desktop) webpage? ? You don't want ads at the side of your webpages to leave too little room for your actual content
#2. You’re looking to see if you can fit a *Super Leaderboard* ad unit on your site. How much space will you need (bare minimum)? ? This ad unit is relatively rare
#3. Which one of these is a *vertical* ad unit? ? A vertical ad unit is one which is significantly taller than it is wide.
#4. What is the total area (in pixels) that a *970×90* occupies? ? Use a calculator
#5. If you bought all of the ad units on a webpage (or set of pages) at the same time, what would you call it? ? Think about traffic
#6. Someone asks you to make a *Billboard* ad unit. What dimensions do you use? ? It's massive
#7. Which ad size would you put in a multi-size ad unit with a *300×250*? ? Multi-size ad units should have similarly shaped ad units grouped together
#8. How many pixels in total does the *125×125* take up? ? Do the maths
#9. In a multi-size ad slot, which ad size typically shares a space with a *160×600*? ? What shape is a 160x600?
#10. Which one of these is a *vertical* ad unit? ? A vertical ad unit is one which is significantly taller than it is wide.
#11. How many pixels in total does the *300×50* take up? ? Do the maths
#12. Which ad size works on desktop, tablet and (most) mobiles? ? It is mainly about screen size.
#13. How many pixels in total does the *320×100* take up? ? Do the maths
#14. If you bought all of the ad units on the homepage of a site at the same time, what would you call it? ? It is a type of roadblock
#15. In a multi-size ad slot, which ad size could a *120×600* also easily run in? ? Run vertical ads with vertical ads
#16. How big is a *Mobile Leaderboard* ad unit? ? It's the same shape as a desktop leaderboard ad unit
#17. What ad size is referred to as a *button* ad unit? ? A button can technically be any size, but one of these is a *standard* size for a button
#18. Which one of these is a *horizontal* ad unit? ? A horizontal ad unit is one which is significantly wider than it is tall.
#19. What is the name for an ad which *replaces the background* of a website? ? It sounds gross
#20. What is a name for a *160×600* ad unit? ? A 160x600 also has another name, but one of these answers is correct
#21. What is one name for a *125×125* ad unit? ? This ad unit has another name, and there is another ad size which shares the name listed here
#22. How many pixels in total does the *320×50* take up? ? Do the maths
#23. What size is a *Mobile Interstitial* ad unit? ? It's the same shape as a mobile screen
#24. Which ad size would it make sense to use in a multi-size ad unit with an *MPU*? ? Multi-size ad units should have similarly shaped ad units grouped together
#25. What is the size of the mobile version of a leaderboard ad unit? ? It's wide and short
#26. How many pixels in total does the *180×150* take up? ? Do the maths
#27. Which one of these is a *horizontal* ad unit? ? A horizontal ad unit is one which is significantly wider than it is tall.
#28. Which ad size would you put in a multi-size ad unit with a *300×600*? ? Choose an ad unit which is the same shape
#29. How many pixels in total does the *468×60* take up? ? Do the maths
#30. Where does an *Anchor Ad* appear? ? Mainly used on mobile phones
#31. How many pixels in total does the *300×250* take up? ? Do the maths
#32. Which one of these is a horizontal ad unit (for mobile)? ? A horizontal ad unit is one which is significantly wider than it is tall.
#33. How many pixels in total does the *728×90* take up? ? Do the maths
#34. What are the dimensions of a *Large Rectangle* ad unit? ? It's bigger than a medium rectangle
#35. If you bought all of the ad units on the homepage of a site at the same time, what would you call it? ? It is a type of roadblock
#36. How many pixels in total does the *970×125* take up? ? Work it out
#37. Why did the *160×600* replace the *120×600* on most websites? ? 120x600s persist, but they have been *mostly* replaced
#38. How many pixels in total does the *120×60* take up? ? Do the maths
#39. What size is the mobile version of a banner? ? Wide and short
#40. Which type of video ad plays *after* a video? ? It sounds like it has something to do with social media
#41. Which (relatively) rare ad size could you use together with a *728×90* in a multi-sized ad slot? ? Multi-size ad units should have similarly shaped ad units grouped together
#42. Which larger ad size would you usually put in a multi-size ad unit with a *468×60*? ? Multi-size ad units should have similarly shaped ad units grouped together
#43. How many pixels in total does the *970×250* take up? ? Just multiply the numbers
#44. If you have an *LREC* on your site, what other ad unit could you run in the same space without changing your design? ? Multi-size ad units should have similarly shaped ad units grouped together
#45. Where does an *Overlay* ad unit appear? ? Like a pop-up, but not like a pop-up
#46. How many pixels in total does the *160×600* take up? ? Do the maths
#47. Who decided on the standard ad sizes? ? They are an industry body
#48. What is a name for a *300×250* ad unit? ? A 300x250 also other names, but one of these answers is correct
#49. How many pixels in total does the *320×480* take up? ? Do the maths
#50. Which larger horizontal ad unit could you use in the same ad slot as a *728×90*? ? Multi-size ad units should have similarly shaped ad units grouped together
