Welcome to the Display Ad Sizes Final Exam from The Online Advertising Guide.
The format of the Final Exam is the same as the Display Ad Sizes Mock Exam – you will be asked to answer 50 questions about display ad sizes that only top Digital Marketers should know. There is one key difference though – there is a ten-minute time limit that starts as soon as you hit “Start Exam”. The timer will appear in the bottom right corner of the screen.
We highly recommend that you prepare for this Exam by first taking the easy, normal and hard Display Ad Size quizzes, as well as using the Display Ad Sizes Mock Exam to practise as it draws from the same pool of questions.
Please note: The Final Exam is different every time and you can try again as many times as you like. Take our advice and go fast.
Press the “Start Exam” button directly below to begin the timer, then the “Next” button to bring up your first question.
*Please note: if you get in touch for a certificate your email address will not be used for any other purpose whatsoever, nor sold on to anyone else.
Results
Congratulations! You’ve passed the Display Ad Sizes Final Exam from The Online Advertising Guide.
Incredible work! This exam is exceptionally hard and you got a perfect score. Not many people can do what you just did, so consider yourself officially an expert!
Unless you think you can you do it faster? Remember – the exam questions are different every time, so feel free to try again.
Share your score so that everyone knows that you’re a display advertising genius:
You’ve completed the Display Ad Sizes Final Exam.
Unfortunately you did not pass this time around. The Pass Mark is 100% AND you have to do it in 10 minutes.
It’s probably a good idea to do some revision before you try again. Take a look at our Ad Size Guide for help.
Remember – the exam questions are different every time.
Share your score on this exam and then check your answers below
Green boxes are correct answers Red boxes are wrong answers
#1. What are the dimensions of an *Monster MPU*? ? Monster MPU has another name. Many other names in fact.
#2. Why did the *728×90* replace the *468×60* on most websites? ? 468x60s persist, but they have been *mostly* replaced
#3. How big is a *Mobile Leaderboard* ad unit? ? It's the same shape as a desktop leaderboard ad unit
#4. Would you put a *300×600* within content? ? This question assumes you do not want a terrible webpage.
#5. Which type of ad unit should you put *at the side* of a (desktop) webpage? ? You don't want ads at the side of your webpages to leave too little room for your actual content
#6. Which one of these is a horizontal ad unit (for mobile)? ? A horizontal ad unit is one which is significantly wider than it is tall.
#7. In a multi-size ad slot, which ad size could a *120×600* also easily run in? ? Run vertical ads with vertical ads
#8. Which type of video ad plays *after* a video? ? It sounds like it has something to do with social media
#9. Which ad size would you use in a multi-size ad unit with a *728×90*? ? Multi-size ad units should have similarly shaped ad units grouped together
#10. What is a name for a *300×250* ad unit? ? A 300x250 also other names, but one of these answers is correct
#11. How many pixels in total does the *320×50* take up? ? Do the maths
#12. What is the definition of a *Viewable Ad Impression* for display ads? ? It just needs to be seen.
#13. What is a name for a *120×60* ad unit? ? This ad unit is relatively rare
#14. What is the standard size for a *mobile interstitial*? ? This size was chosen was due to the screen size of the iPhone 1
#15. Which one of these is a *vertical* ad unit? ? A vertical ad unit is one which is significantly taller than it is wide.
#16. What size is the mobile version of a banner? ? Wide and short
#17. How many pixels in total does the *125×125* take up? ? Do the maths
#18. What type of ad appears when you hover over specific words on a webpage? ? This ad type also has another name, but one of these answers is correct
#19. What is the size of the mobile version of a leaderboard ad unit? ? It's wide and short
#21. If you bought all of the ad units on a webpage (or set of pages) at the same time, what would you call it? ? Think about traffic
#22. What are the dimensions of a *MREC* ad unit? ? MREC has another name. Many other names in fact.
#23. How many pixels in total does the *728×90* take up? ? Do the maths
#24. Which ad size works on desktop, tablet and (most) mobiles? ? It is mainly about screen size.
#25. What does *ATF* stand for in digital marketing? ? Not as a retail/government category
#26. Why did the *160×600* replace the *120×600* on most websites? ? 120x600s persist, but they have been *mostly* replaced
#27. Which of these ad sizes are best for mobile? ? It is mainly about screen size.
#28. Which type of video ad plays *during* a video? ? Deceptively sounds like it only plays at the halfway point
#29. What is a name for a *160×600* ad unit? ? A 160x600 also has another name, but one of these answers is correct
#30. Which type of ad unit should you put *at the side* of a (desktop) webpage? ? You don't want ads at the side of your webpages to leave too little room for your actual content
#31. Which of the following ad sizes would you put in a multi-size ad unit with a Billboard? ? When setting up multi-sized ad units, you should choose ad sizes which are the same shape
#32. Someone asks you to make a *Billboard* ad unit. What dimensions do you use? ? It's massive
#33. How many pixels in total does the *320×100* take up? ? Do the maths
#34. Imagine you don’t want the height of your ad slot to change, but you do want to run a a multi-size ad unit with a *970×90*. Which ad size would you choose? ? Run horizontal ads with horizontal ads
#35. Which ad size would you put in a multi-size ad unit with a *300×250*? ? Multi-size ad units should have similarly shaped ad units grouped together
#36. In a multi-size ad slot, which ad size could a *160×600* also easily run in? ? If you run a vertical ad in a multi-size ad unit slot with a horizontal one, what would happen?
#37. Which type of ad unit should you put *at the side* of a (desktop) webpage? ? You will have seen this on most websites
#39. What size was the first ever online display ad? ? It's not quite a modern standard ad unit size
#40. In a multi-size ad slot, which ad size typically shares a space with a *160×600*? ? What shape is a 160x600?
#41. Is a *Med-Rec* ad unit… ? An Med-Rec is NOT a medical device in this instance.
#42. What are the dimensions of a *Mobile Banner* ad unit? ? It's the same shape as a desktop banner ad unit
#43. Do *ATF* or *BTF* ads make more money for websites? ? Above or Below the Fold?
#44. Which one of these is a horizontal ad unit (for mobile)? ? A horizontal ad unit is one which is significantly wider than it is tall.
#45. If you have an *LREC* on your site, what other ad unit could you run in the same space without changing your design? ? Multi-size ad units should have similarly shaped ad units grouped together
#46. Which larger horizontal ad unit could you use in the same ad slot as a *728×90*? ? Multi-size ad units should have similarly shaped ad units grouped together
#47. Which ad size would it make sense to use in a multi-size ad unit with an *MPU*? ? Multi-size ad units should have similarly shaped ad units grouped together
#48. Which type of ad unit should you put *at the side* of a (desktop) webpage? ? You don't want ads at the side of your webpages to leave too little room for your actual content
#49. How many pixels in total does the *120×600* take up? ? Do the maths
#50. What is a name for a *336×280* ad unit? ? A 336x280 also has another name, but one of these answers is correct