Welcome to the Display Ad Sizes Final Exam from The Online Advertising Guide.
The format of the Final Exam is the same as the Display Ad Sizes Mock Exam – you will be asked to answer 50 questions about display ad sizes that only top Digital Marketers should know. There is one key difference though – there is a ten-minute time limit that starts as soon as you hit “Start Exam”. The timer will appear in the bottom right corner of the screen.
We highly recommend that you prepare for this Exam by first taking the easy, normal and hard Display Ad Size quizzes, as well as using the Display Ad Sizes Mock Exam to practise as it draws from the same pool of questions.
Please note: The Final Exam is different every time and you can try again as many times as you like. Take our advice and go fast.
Press the “Start Exam” button directly below to begin the timer, then the “Next” button to bring up your first question.
*Please note: if you get in touch for a certificate your email address will not be used for any other purpose whatsoever, nor sold on to anyone else.
Results
Congratulations! You’ve passed the Display Ad Sizes Final Exam from The Online Advertising Guide.
Incredible work! This exam is exceptionally hard and you got a perfect score. Not many people can do what you just did, so consider yourself officially an expert!
Unless you think you can you do it faster? Remember – the exam questions are different every time, so feel free to try again.
Share your score so that everyone knows that you’re a display advertising genius:
You’ve completed the Display Ad Sizes Final Exam.
Unfortunately you did not pass this time around. The Pass Mark is 100% AND you have to do it in 10 minutes.
It’s probably a good idea to do some revision before you try again. Take a look at our Ad Size Guide for help.
Remember – the exam questions are different every time.
Share your score on this exam and then check your answers below
Green boxes are correct answers Red boxes are wrong answers
#1. What are the dimensions of a *LREC* ad unit? ? LREC doesn't stand for large triangle
#2. What are the dimensions of an *Half Page Unit*? ? Half Page Unit has another name. Many other names in fact.
#3. What are the dimensions of an *Monster MPU*? ? Monster MPU has another name. Many other names in fact.
#4. What ad size is referred to as a *button* ad unit? ? It's also sometimes called a tile
#5. What is one name for a *125×125* ad unit? ? This ad unit has another name, and there is another ad size which shares the name listed here
#6. Which ad size would you use in a multi-size ad unit with a *728×90*? ? Multi-size ad units should have similarly shaped ad units grouped together
#7. What is the standard size for a *mobile interstitial*? ? This size was chosen was due to the screen size of the iPhone 1
#8. What is the definition of a *Viewable Ad Impression* for display ads? ? It just needs to be seen.
#9. How many pixels in total does the *728×90* take up? ? Do the maths
#10. What type of ad appears when you hover over specific words on a webpage? ? This ad type also has another name, but one of these answers is correct
#11. What is the name for an ad which *replaces the background* of a website? ? It sounds gross
#12. How many pixels in total does the *120×60* take up? ? Do the maths
#13. Who decided on the standard ad sizes? ? They are an industry body
#14. Which (relatively) rare ad size could you use together with a *728×90* in a multi-sized ad slot? ? Multi-size ad units should have similarly shaped ad units grouped together
#15. How many pixels in total does the *468×60* take up? ? Do the maths
#16. How many pixels in total does the *160×600* take up? ? Do the maths
#17. What were the original 5 IAB Standard Ad Sizes (for desktop)? ? Some of them are now retired
#18. Which one of these is a horizontal ad unit (for mobile)? ? A horizontal ad unit is one which is significantly wider than it is tall.
#19. In a multi-size ad slot, which ad size could a *120×600* also easily run in? ? Run vertical ads with vertical ads
#20. Why did the *728×90* replace the *468×60* on most websites? ? 468x60s persist, but they have been *mostly* replaced
#21. Which ad size would it make sense to use in a multi-size ad unit with an *MPU*? ? Multi-size ad units should have similarly shaped ad units grouped together
#22. Which type of ad unit should you put *at the side* of a (desktop) webpage? ? You don't want ads at the side of your webpages to leave too little room for your actual content
#23. How many pixels in total does the *320×100* take up? ? Do the maths
#24. Would you put a *300×600* within content? ? This question assumes you do not want a terrible webpage.
#25. What does *MPU* NOT stand for? ? MPU stands for a lot of things. What does it NOT stand for?
#26. In a multi-size ad slot, which ad size could a *160×600* also easily run in? ? If you run a vertical ad in a multi-size ad unit slot with a horizontal one, what would happen?
#27. What is a name for a *120×60* ad unit? ? This ad unit is relatively rare
#28. Which ad size would you put in a multi-size ad unit with a *300×600*? ? Choose an ad unit which is the same shape
#29. Ad slots can feature more than one ad size in them. Which other ad size would you add to a *336×280* ad slot? ? Multi-size ad units should have similarly shaped ad units grouped together
#30. Which larger ad size would you usually put in a multi-size ad unit with a *468×60*? ? Multi-size ad units should have similarly shaped ad units grouped together
#31. Which type of video ad plays *after* a video? ? It sounds like it has something to do with social media
#32. Which type of ad unit should you put *at the side* of a (desktop) webpage? ? You will have seen this on most websites
#33. Which one of these is a *vertical* ad unit? ? A vertical ad unit is one which is significantly taller than it is wide.
#34. What is a name for a *336×280* ad unit? ? A 336x280 also has another name, but one of these answers is correct
#35. What would you call a *320×480* ad unit? ? Takes up your whole phone screen (theoretically)
#36. What is the size of the mobile version of a leaderboard ad unit? ? It's wide and short
#37. Do *ATF* or *BTF* ads perform better for advertisers? ? Above or Below the Fold?
#38. If you bought all of the ad units on a webpage (or set of pages) at the same time, what would you call it? ? Think about traffic
#39. How many pixels in total does the *120×600* take up? ? Do the maths
#41. Where does a *Floater* ad unit appear? ? It's like a pop-up, but technical not a pop-up
#42. Imagine you don’t want the height of your ad slot to change, but you do want to run a a multi-size ad unit with a *970×90*. Which ad size would you choose? ? Run horizontal ads with horizontal ads
#43. What does *BTF* stand for in digital marketing? ? It is for ads you cannot see immediately
#44. You’re looking to see if you can fit a *Super Leaderboard* ad unit on your site. How much space will you need (bare minimum)? ? This ad unit is relatively rare
#45. Which type of ad unit should you put *at the side* of a (desktop) webpage? ? You don't want ads at the side of your webpages to leave too little room for your actual content
#46. Which one of these is a *horizontal* ad unit? ? A horizontal ad unit is one which is significantly wider than it is tall.
#47. How many pixels in total does the *300×100* take up? ? Do the maths
#48. Which one of these is a horizontal ad unit (for mobile)? ? A horizontal ad unit is one which is significantly wider than it is tall.
#49. What does *ATF* stand for in digital marketing? ? Not as a retail/government category
#50. What size was the first ever online display ad? ? It's not quite a modern standard ad unit size