Welcome to the Display Ad Sizes Final Exam from The Online Advertising Guide.
The format of the Final Exam is the same as the Display Ad Sizes Mock Exam – you will be asked to answer 50 questions about display ad sizes that only top Digital Marketers should know. There is one key difference though – there is a ten-minute time limit that starts as soon as you hit “Start Exam”. The timer will appear in the bottom right corner of the screen.
We highly recommend that you prepare for this Exam by first taking the easy, normal and hard Display Ad Size quizzes, as well as using the Display Ad Sizes Mock Exam to practise as it draws from the same pool of questions.
Please note: The Final Exam is different every time and you can try again as many times as you like. Take our advice and go fast.
Press the “Start Exam” button directly below to begin the timer, then the “Next” button to bring up your first question.
*Please note: if you get in touch for a certificate your email address will not be used for any other purpose whatsoever, nor sold on to anyone else.
Results
Congratulations! You’ve passed the Display Ad Sizes Final Exam from The Online Advertising Guide.
Incredible work! This exam is exceptionally hard and you got a perfect score. Not many people can do what you just did, so consider yourself officially an expert!
Unless you think you can you do it faster? Remember – the exam questions are different every time, so feel free to try again.
Share your score so that everyone knows that you’re a display advertising genius:
You’ve completed the Display Ad Sizes Final Exam.
Unfortunately you did not pass this time around. The Pass Mark is 100% AND you have to do it in 10 minutes.
It’s probably a good idea to do some revision before you try again. Take a look at our Ad Size Guide for help.
Remember – the exam questions are different every time.
Share your score on this exam and then check your answers below
Green boxes are correct answers Red boxes are wrong answers
#1. Which one of these is a horizontal ad unit (for mobile)? ? A horizontal ad unit is one which is significantly wider than it is tall.
#2. Where does an *Overlay* ad unit appear? ? Like a pop-up, but not like a pop-up
#3. What ad size is referred to as a *button* ad unit? ? It's also sometimes called a tile
#4. What is the total area (in pixels) that a *970×90* occupies? ? Use a calculator
#5. Do *ATF* or *BTF* ads make more money for websites? ? Above or Below the Fold?
#6. What is the size of the mobile version of a leaderboard ad unit? ? It's wide and short
#7. What is the definition of a *Viewable Ad Impression* for display ads? ? It just needs to be seen.
#8. If you bought all of the ad units on the homepage of a site at the same time, what would you call it? ? It is a type of roadblock
#9. Why did the *160×600* replace the *120×600* on most websites? ? 120x600s persist, but they have been *mostly* replaced
#10. Which larger ad size would you usually put in a multi-size ad unit with a *468×60*? ? Multi-size ad units should have similarly shaped ad units grouped together
#11. Which ad size works on desktop, tablet and (most) mobiles? ? It is mainly about screen size.
#12. How many pixels in total does the *160×600* take up? ? Do the maths
#13. How many pixels in total does the *320×100* take up? ? Do the maths
#14. What were the original 5 IAB Standard Ad Sizes (for desktop)? ? Some of them are now retired
#15. In a multi-size ad slot, which ad size typically shares a space with a *160×600*? ? What shape is a 160x600?
#16. What is a name for a *125×125* ad unit? ? This ad unit is relatively rare
#17. What are the dimensions of a *Banner* ad unit? ? While "Banner Ads" can be used to describe all display ads, it also refers to one (now defunct) ad unit
#18. What is a name for a *300×250* ad unit? ? A 300x250 also other names, but one of these answers is correct
#19. How many pixels in total does the *300×100* take up? ? Do the maths
#20. Which one of these is a *horizontal* ad unit? ? A horizontal ad unit is one which is significantly wider than it is tall.
#21. Which of these ad sizes are best for mobile? ? It is mainly about screen size.
#22. Which one of these is a horizontal ad unit (for mobile)? ? A horizontal ad unit is one which is significantly wider than it is tall.
#23. How many pixels in total does the *640×480* take up? ? Do the maths
#25. Which (relatively) rare ad size could you use together with a *728×90* in a multi-sized ad slot? ? Multi-size ad units should have similarly shaped ad units grouped together
#26. Who decided on the standard ad sizes? ? They are an industry body
#27. Which type of ad unit should you put *at the side* of a (desktop) webpage? ? You don't want ads at the side of your webpages to leave too little room for your actual content
#28. What would you call a *320×480* ad unit? ? Takes up your whole phone screen (theoretically)
#29. How many pixels in total does the *320×480* take up? ? Do the maths
#30. Which one of these is a *vertical* ad unit? ? A vertical ad unit is one which is significantly taller than it is wide.
#31. What size is a *Mobile Interstitial* ad unit? ? It's the same shape as a mobile screen
#32. What size was the first ever online display ad? ? It's not quite a modern standard ad unit size
#33. What is the name for an ad which *replaces the background* of a website? ? It sounds gross
#34. Why did the *160×600* replace the *120×600* on most websites? ? 120x600s persist, but they have been *mostly* replaced
#35. If you wanted to test a new ad unit what would make sense to share the *Leaderboard* ad slot? ? Multi-size ad units should have similarly shaped ad units grouped together
#36. What is a name for a *120×60* ad unit? ? This ad unit is relatively rare
#37. Which of the following ad sizes would you put in a multi-size ad unit with a Billboard? ? When setting up multi-sized ad units, you should choose ad sizes which are the same shape
#38. Which type of ad unit should you put *at the side* of a (desktop) webpage? ? You don't want ads at the side of your webpages to leave too little room for your actual content
#40. Ad slots can feature more than one ad size in them. Which other ad size would you add to a *336×280* ad slot? ? Multi-size ad units should have similarly shaped ad units grouped together
#41. How many pixels in total does the *728×90* take up? ? Do the maths
#42. What is a name for a *336×280* ad unit? ? A 336x280 also has another name, but one of these answers is correct
#43. How many pixels in total does the *180×150* take up? ? Do the maths
#44. Which one of these is a horizontal ad unit (for mobile)? ? A horizontal ad unit is one which is significantly wider than it is tall.
#45. How many pixels in total does the *125×125* take up? ? Do the maths
#46. What are the dimensions of a *MREC* ad unit? ? MREC has another name. Many other names in fact.
#47. Is a *Med-Rec* ad unit… ? An Med-Rec is NOT a medical device in this instance.
#48. If you were buying a *970×90* ad unit, how might you refer to it? ? This ad unit is relatively rare
#49. Imagine you don’t want the height of your ad slot to change, but you do want to run a a multi-size ad unit with a *970×90*. Which ad size would you choose? ? Run horizontal ads with horizontal ads
#50. You’re looking to see if you can fit a *Super Leaderboard* ad unit on your site. How much space will you need (bare minimum)? ? This ad unit is relatively rare