Digital Marketing Acronyms – Mock Exam


Welcome to the Digital Marketing Acronyms Mock Exam from The Online Advertising Guide.

The format of the mock exam is the same as the easy, normal and hard digital marketing acronym quizzes, which should have prepared you to get to this point.

In this mock exam, you will be asked to answer 50 questions about digital marketing acronyms that only top Digital Marketers should know. Use this mock exam to practise for the Digital Marketing Acronyms Final Exam. It draws questions from the same pool as the Final Exam, and so it’s a great way to practise for it.

Please note: The mock exam is different every time and there is no time limit. You can try again as many times as you like.

Press the “Next” directly below to begin.

Do you know your Digital Marketing jargon? Now is your chance to prove it…

 


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Good work. You’re ready to try the real thing – the Digital Marketing Acronyms Final Exam.

Unless you think you need more practice? Remember – the exam questions are different every time.

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Share your score on this mock exam and then doublecheck your answers below:

You’ve completed the Digital Marketing Acronyms Mock Exam.

Unfortunately, you did not pass – the Pass Mark is 100%.

It’s probably a good idea to do some revision before you try again. Take a look at our Acronym Finder for help.

Or if you’re feeling confident – go straight onto the real thing – the Digital Marketing Acronyms Final Exam.

Remember – the exam questions are different every time.

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Share your score on this mock exam and then check your answers below

Green boxes are correct answers Red boxes are wrong answers

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#1. What does *CTOR* stand for? ? CTOR is commonly used in email marketing

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#2. What does *USP* stand for in marketing? ? Something that makes what you are advertising different to anything else

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#3. What does *CPE* stand for? ? CPE also stands for something else in digital, but one of these answers is correct

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#4. What does *CPD* stand for in digital marketing? ? It's not an accounting term

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#5. What does *MPU* NOT stand for? ? MPU stands for a lot of things. What does it NOT stand for?

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#6. Does this sentence make sense: "Your CPA won't come down unless you add more CTRs" ? Can you add CTRs?

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#7. What does *IE* stand for in digital? ? Not Ireland

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#8. Is this (imaginary) person talking nonsense or not: “How much more SEA before I see results in my FOMO?” ? Ads might make you fear missing out, but…

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#9. What does *WoW* stand for in analytics? ? Nothing to do with World of Warcraft

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#10. What does *BTF* stand for? ? It is for ads you cannot see immediately

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#11. Would this be a reasonable thing to say about ticket sales for an upcoming event: “We need to create a real sense of FOMO to boost our MTD stats.” ? Only marketers and children should say FOMO without disdain.

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#12. What does *ATF* stand for in digital marketing? ? Not as a retail/government category

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#13. What does *ROAS* stand for? ? This helps you to calculate the effectiveness of your ads

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#14. What does *VfM* stand for in digital marketing? ? This is a metric unique to The Online Advertising Guide

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#15. What does *RoW* stand for? ? Everywhere but here

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#16. Imagine you are trying to say something smart to the best marketer in the world. Would this be ok: “I pay more for VI only if the VCPM gives me a better ROI than my other CPM campaigns.” ? Hopefully they don't call it CPvM. That would be embarrassing

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#17. What does *CPI* stand for in digital marketing? ? It's nothing to do with the Consumer Price Index

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#18. If someone said this, would you correct them: “I’m going to use UTM tracking in order to differentiate my RON activity from my CTR activity.” ? What is CTR activity?

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#19. What does *VI* stand for in display advertising? ? VI also stands for something else in digital, but one of these answers is correct

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#20. What does *BOFU* stand for? ? It's where you make a sale

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#21. What does *RON* stand for in Display Advertising? ? Essentially a way of saying everywhere

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#22. What does *MOFU* stand for in marketing? ? Not something Samuel L Jackson is known for saying

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#23. What does *FF* stand for in digital? ? Not Follow Friday

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#24. What does *eCPM* stand for in digital? ? eCPM also stands for something else in digital, but one of these answers is correct

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#25. What does *QS* stand for in paid search? ? A Google Ads Metric

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#26. Could someone say this, and not be mistaken: “We want to run an SEO, SEM, SEA, SMM and PPC campaign on IE” ? Could they?

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#27. If someone said this to you, would you think they were making sense or talking nonsense: “WoW this MPU has a really great BTF!” ? WoW doesn't mean wow

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#28. What does *IAB* stand for in online advertising? ? Pretty different from the FBI

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#29. What does *RFP* stand for in online advertising? ? Generally issued by digital agencies.

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#30. If you were deciding where to place ads, would this be a reasonable strategy: “We need ATF ads on FB only, to improve our KW.” ? Could you improve your KW?

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#31. Does this make sense: “I prefer GA to UTM because it can track CRO.” ? What does UTM track then?

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#32. Does this sentence make sense: “Without preparing the way with ToFu and MoFu content, even a good BoFu page can often fall flat.” ? Top, Middle, Bottom

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#33. Does this sentence make sense: “If you RT your OR it will improve your BTL activities” ? What are BTL activities and could Rting your OR help them?

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#34. What does *SSP* stand for in display advertising? ? What has a platypus got to do with online advertising?

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#35. Does this sentence make sense: “The CPL for my LB is making my ROAS look terrible!” ? Could it make your ROAS look good?

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#36. What does *OR* stand for in digital marketing? ? It's a measure of interest

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#37. What does *YTD* stand for in analytics? ? A way of sorting data.

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#38. In Digital Marketing, what does *RPM* stand for? ? M is the Roman numeral for 1,000

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#39. If you were hiring a new social media marketer, would this be a good thing for them to say in the interview: "I've run CPL ads on FB but I think they work much better on IG if you optimise the image size." ? You should always optimise the image size

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#40. If someone said this, could they know what they were talking about: “We need to use PR to increase our ROAS.” ? It's an uncommon strategy, but it could work

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#41. What does *YoY* stand for? ? YoY is often used in analytics reporting

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#42. What does *OS* stand for in digital? ? Every computer has one.

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#43. Would this be a reasonable excuse from your ad buyer: "I paid for more RTB, but all I got is MTD." ? Don't you want MTD? Why not?

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#44. What does *GA* stand for in digital marketing? ? Not Google Ads

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#45. What does *WTD* stand for in analytics? ? A way of sorting data

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#46. Does this sentence make sense: “I prefer FF to IE when testing my CPM ads” ? As it's a preference, could you also prefer IE to FF?

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#47. What does *B2B* stand for? ? If your customers are not any old members of the public

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#48. What does *BTL* stand for in marketing? ? It's not a term from Red Dwarf

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#49. If you were trying to get other businesses to use your services, would this be a good plan: “We’ll work out our B2C USP, then use a survey to narrow that down for our B2B pages.” ? Is B2B a more narrow set than B2C?

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#50. What does *GDPR* stand for in Europe? ? Regulations related to data protection in Europe

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