Digital Marketing Acronyms – Mock Exam


Welcome to the Digital Marketing Acronyms Mock Exam from The Online Advertising Guide.

The format of the mock exam is the same as the easy, normal and hard digital marketing acronym quizzes, which should have prepared you to get to this point.

In this mock exam, you will be asked to answer 50 questions about digital marketing acronyms that only top Digital Marketers should know. Use this mock exam to practise for the Digital Marketing Acronyms Final Exam. It draws questions from the same pool as the Final Exam, and so it’s a great way to practise for it.

Please note: The mock exam is different every time and there is no time limit. You can try again as many times as you like.

Press the “Next” directly below to begin.

Do you know your Digital Marketing jargon? Now is your chance to prove it…

 


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Good work. You’re ready to try the real thing – the Digital Marketing Acronyms Final Exam.

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Share your score on this mock exam and then doublecheck your answers below:

You’ve completed the Digital Marketing Acronyms Mock Exam.

Unfortunately, you did not pass – the Pass Mark is 100%.

It’s probably a good idea to do some revision before you try again. Take a look at our Acronym Finder for help.

Or if you’re feeling confident – go straight onto the real thing – the Digital Marketing Acronyms Final Exam.

Remember – the exam questions are different every time.

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Share your score on this mock exam and then check your answers below

Green boxes are correct answers Red boxes are wrong answers

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#1. What does *B2C* stand for? ? If anyone can be your customer

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#2. What does *USP* stand for in marketing? ? Something that makes what you are advertising different to anything else

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#3. Would this be a reasonable thing to say about ticket sales for an upcoming event: “We need to create a real sense of FOMO to boost our MTD stats.” ? Only marketers and children should say FOMO without disdain.

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#4. What does *YoY* stand for? ? YoY is often used in analytics reporting

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#5. Does this sentence make sense: "Your CPA won't come down unless you add more CTRs" ? Can you add CTRs?

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#6. What does *ROAS* stand for? ? This helps you to calculate the effectiveness of your ads

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#7. What does *IE* stand for in digital? ? Not Ireland

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#8. Is this (imaginary) person talking nonsense or not: “How much more SEA before I see results in my FOMO?” ? Ads might make you fear missing out, but…

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#9. Does this sentence make sense: "I want to swap my MPU for an LB so my ads will be more ATF" ? Don't overthink it. Could it make sense?

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#10. What does *eCPM* stand for in digital? ? eCPM also stands for something else in digital, but one of these answers is correct

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#11. What does *RoW* stand for? ? Everywhere but here

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#12. If someone said this, would you correct them: “I’m going to use UTM tracking in order to differentiate my RON activity from my CTR activity.” ? What is CTR activity?

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#13. What does *BOFU* stand for? ? It's where you make a sale

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#14. Does this sentence make sense: “If you RT your OR it will improve your BTL activities” ? What are BTL activities and could Rting your OR help them?

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#15. What does *IO* stand for in advertising? ? It's a type of form

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#16. What does *CPCV* stand for in video marketing? ? A way of measuring success

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#17. If you were trying to get other businesses to use your services, would this be a good plan: “We’ll work out our B2C USP, then use a survey to narrow that down for our B2B pages.” ? Is B2B a more narrow set than B2C?

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#18. Does this sentence make sense: “The CPL for my LB is making my ROAS look terrible!” ? Could it make your ROAS look good?

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#19. What does *RTB* stand for in online advertising? ? An incredibly fast auction

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#20. What does *B2B* stand for? ? If your customers are not any old members of the public

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#21. What does *CAN-SPAM* stand for in the USA? ? It's weird that pornography and marketing were regulated at the same time.

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#22. What does *VI* stand for in display advertising? ? VI also stands for something else in digital, but one of these answers is correct

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#23. What does *OS* stand for in digital? ? Every computer has one.

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#24. What does *MOFU* stand for in marketing? ? Not something Samuel L Jackson is known for saying

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#25. What does *CR* stand for in digital marketing? ? The speed at which you get the things you want to do, done.

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#26. What does *MTD* stand for in analytics? ? A way of sorting data

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#27. What does *eCPM* stand for in digital? ? eCPM also stands for something else in digital, but one of these answers is correct

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#28. What does *UTM* stand for in analytics? ? Google bought a company years ago and kept this weird name for some reason

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#29. What does *FF* stand for in digital? ? Not Follow Friday

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#30. Is this (imaginary) person talking nonsense or not: “Improving my CRO is almost as important as improving my FC.” ? Do you want to improve your FC?

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#31. What does *WTD* stand for in analytics? ? A way of sorting data

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#32. What does *MPU* NOT stand for? ? MPU stands for a lot of things. What does it NOT stand for?

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#33. If someone said this, could they know what they were talking about: “We need to use PR to increase our ROAS.” ? It's an uncommon strategy, but it could work

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#34. Your friend has a business, and someone gave them this advice. Is it good advice (assuming they understand it): “Even if you’re happy with your BoFu, you should never stop CRO.” ? Optimising is a forever task

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#35. What does *CPA* stand for in digital marketing? ? CPA also stands for something else in digital, but one of these answers is correct

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#36. What does *CTOR* stand for? ? CTOR is commonly used in email marketing

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#37. What does *HPU* stand for in digital marketing? ? It makes comparatively a lot of money

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#38. What does *WoW* stand for in analytics? ? Nothing to do with World of Warcraft

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#39. What does *VI* stand for in display advertising? ? VI also stands for something else in digital, but one of these answers is correct

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#40. What does *GDPR* stand for in Europe? ? Regulations related to data protection in Europe

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#41. What does *QS* stand for in paid search? ? A Google Ads Metric

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#42. Would this be a reasonable excuse from your ad buyer: "I paid for more RTB, but all I got is MTD." ? Don't you want MTD? Why not?

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#43. What does *VCPM* stand for in display advertising? ? Also known as CPvM

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#44. What does *IAB* stand for in online advertising? ? Pretty different from the FBI

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#45. In Digital Marketing, what does *RPM* stand for? ? M is the Roman numeral for 1,000

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#46. What does *CPL* stand for? ? How do measure how much potential new clients details have cost you?

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#47. What does *VTR* stand for in video marketing? ? Useful to know if you want to see how popular your video is

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#48. What does *VfM* stand for in digital marketing? ? This is a metric unique to The Online Advertising Guide

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#49. What does *FC* stand for in online advertising? ? How often is too often?

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#50. What does *TOFU* stand for in marketing? ? This is a blend of words rather than a normal acronym

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