Welcome to the Digital Marketing Acronyms Mock Exam from The Online Advertising Guide.
In this mock exam, you will be asked to answer 50 questions about digital marketing acronyms that only top Digital Marketers should know. Use this mock exam to practise for the Digital Marketing Acronyms Final Exam. It draws questions from the same pool as the Final Exam, and so it’s a great way to practise for it.
Please note: The mock exam is different every time and there is no time limit. You can try again as many times as you like.
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Do you know your Digital Marketing jargon? Now is your chance to prove it…
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It’s probably a good idea to do some revision before you try again. Take a look at our Acronym Finder for help.
Or if you’re feeling confident – go straight onto the real thing – the Digital Marketing Acronyms Final Exam.
Remember – the exam questions are different every time.
Share your score on this mock exam and then check your answers below
Green boxes are correct answers Red boxes are wrong answers
#1. Could someone say this, and not be mistaken: “We want to run an SEO, SEM, SEA, SMM and PPC campaign on IE” ? Could they?
#2. What does *FF* stand for in digital? ? Not Follow Friday
#3. Does this sentence make sense: “If you RT your OR it will improve your BTL activities” ? What are BTL activities and could Rting your OR help them?
#4. What does *eCPM* stand for in digital? ? eCPM also stands for something else in digital, but one of these answers is correct
#5. What does *YoY* stand for? ? YoY is often used in analytics reporting
#6. What does *CPA* stand for in digital marketing? ? CPA also stands for something else in digital, but one of these answers is correct
#7. What does *CPE* stand for? ? CPE also stands for something else in digital, but one of these answers is correct
#8. If someone said this, would you think they were smart or stupid: “You should have a different TOFU for RoW to maximise your ROAS” ? Well should you have a different TOFU for ROW?
#9. What does *RoW* stand for? ? Everywhere but here
#10. What does *WTD* stand for in analytics? ? A way of sorting data
#11. What does *CPL* stand for? ? How do measure how much potential new clients details have cost you?
#12. What does *SEA* stand for in digital marketing? ? It's a rarely used term.
#13. What does *IE* stand for in digital? ? Not Ireland
#14. What does *WoW* stand for in analytics? ? Nothing to do with World of Warcraft
#15. What does *RON* stand for in Display Advertising? ? Essentially a way of saying everywhere
#16. What does *VCPM* stand for in display advertising? ? Also known as CPvM
#17. Would this be a reasonable excuse from your ad buyer: "I paid for more RTB, but all I got is MTD." ? Don't you want MTD? Why not?
#18. If someone said this, would you correct them: “I’m going to use UTM tracking in order to differentiate my RON activity from my CTR activity.” ? What is CTR activity?
#19. If someone said this, would they know what they were talking about: “Our paid SEO strategy is working out great. We almost don’t need PPC anymore.” ? What is a paid SEO strategy?
#20. Your friend has a business, and someone gave them this advice. Is it good advice (assuming they understand it): “Even if you’re happy with your BoFu, you should never stop CRO.” ? Optimising is a forever task
#21. What does *SEM* stand for in digital marketing? ? It's a combination of things
#22. If someone said this to you, would you think they were making sense or talking nonsense: “WoW this MPU has a really great BTF!” ? WoW doesn't mean wow
#23. Does this sentence make sense: “Without preparing the way with ToFu and MoFu content, even a good BoFu page can often fall flat.” ? Top, Middle, Bottom
#24. Is this (imaginary) person talking nonsense or not: “Improving my CRO is almost as important as improving my FC.” ? Do you want to improve your FC?
#25. What does *USP* stand for in marketing? ? Something that makes what you are advertising different to anything else
#26. What does *QS* stand for in paid search? ? A Google Ads Metric
#27. Does this sentence make sense: "Your CPA won't come down unless you add more CTRs" ? Can you add CTRs?
#28. What does *RFP* stand for in online advertising? ? Generally issued by digital agencies.
#29. What does *BTL* stand for in marketing? ? It's not a term from Red Dwarf
#30. What does *CRO* stand for in digital marketing? ? If you use #CRO on Twitter it will add the Croation flag. That is not the correct answer here.
#31. What does *CR* stand for in digital marketing? ? The speed at which you get the things you want to do, done.
#32. What does *IO* stand for in advertising? ? It's a type of form
#33. What does *OR* stand for in digital marketing? ? It's a measure of interest
#34. When buying ad space, would you be convinced by the following: “The CPC for our MPU is 300% higher than our competitors.” ? Do you want a CPC to be higher or lower when buying ad space?
#35. What does *eCPM* stand for in digital? ? eCPM also stands for something else in digital, but one of these answers is correct
#36. What does *MOFU* stand for in marketing? ? Not something Samuel L Jackson is known for saying
#37. What does *TOFU* stand for in marketing? ? This is a blend of words rather than a normal acronym
#38. Imagine you are trying to say something smart to the best marketer in the world. Would this be ok: “I pay more for VI only if the VCPM gives me a better ROI than my other CPM campaigns.” ? Hopefully they don't call it CPvM. That would be embarrassing
#39. Does this make sense: “I prefer GA to UTM because it can track CRO.” ? What does UTM track then?
#40. Is this (imaginary) person talking nonsense or not: “How much more SEA before I see results in my FOMO?” ? Ads might make you fear missing out, but…
#41. What does *OS* stand for in digital? ? Every computer has one.
#42. What does *BOFU* stand for? ? It's where you make a sale
#43. What does *BTF* stand for? ? It is for ads you cannot see immediately
#44. What does *SSP* stand for in display advertising? ? What has a platypus got to do with online advertising?
#45. What does *CPCV* stand for in video marketing? ? A way of measuring success
#46. What does *DSP* stand for in online advertising? ? The demand is for advertising space
#47. What does *GDPR* stand for in Europe? ? Regulations related to data protection in Europe
#48. What does *FC* stand for in online advertising? ? How often is too often?
#49. In Digital Marketing, what does *RPM* stand for? ? M is the Roman numeral for 1,000
#50. Does this sentence make sense: "I want to swap my MPU for an LB so my ads will be more ATF" ? Don't overthink it. Could it make sense?