Welcome to the Digital Marketing Acronyms Mock Exam from The Online Advertising Guide.
In this mock exam, you will be asked to answer 50 questions about digital marketing acronyms that only top Digital Marketers should know. Use this mock exam to practise for the Digital Marketing Acronyms Final Exam. It draws questions from the same pool as the Final Exam, and so it’s a great way to practise for it.
Please note: The mock exam is different every time and there is no time limit. You can try again as many times as you like.
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Do you know your Digital Marketing jargon? Now is your chance to prove it…
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Good work. You’re ready to try the real thing – the Digital Marketing Acronyms Final Exam.
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It’s probably a good idea to do some revision before you try again. Take a look at our Acronym Finder for help.
Or if you’re feeling confident – go straight onto the real thing – the Digital Marketing Acronyms Final Exam.
Remember – the exam questions are different every time.
Share your score on this mock exam and then check your answers below
Green boxes are correct answers Red boxes are wrong answers
#1. What does *CT* stand for in online advertising metrics? ? A Click on a link goes from one place to another
#2. What does *IAB* stand for in online advertising? ? Pretty different from the FBI
#3. Is this (imaginary) person talking nonsense or not: “How much more SEA before I see results in my FOMO?” ? Ads might make you fear missing out, but…
#4. What does *MoM* stand for? ? It is a term used in reporting.
#5. What does *SSP* stand for in display advertising? ? What has a platypus got to do with online advertising?
#6. What does *BOFU* stand for? ? It's where you make a sale
#7. What does *RFP* stand for in online advertising? ? Generally issued by digital agencies.
#8. In Digital Marketing, what does *RPM* stand for? ? M is the Roman numeral for 1,000
#9. What does *WTD* stand for in analytics? ? A way of sorting data
#10. What does *ATL* stand for in digital marketing? ? Not an American city.
#11. What does *YoY* stand for? ? YoY is often used in analytics reporting
#12. Would this be a reasonable thing to say about ticket sales for an upcoming event: “We need to create a real sense of FOMO to boost our MTD stats.” ? Only marketers and children should say FOMO without disdain.
#13. What does *VI* stand for in display advertising? ? VI also stands for something else in digital, but one of these answers is correct
#14. What does *WoW* stand for in analytics? ? Nothing to do with World of Warcraft
#15. What does *QS* stand for in paid search? ? A Google Ads Metric
#16. What does *CPI* stand for in digital marketing? ? It's nothing to do with the Consumer Price Index
#17. What does *ATF* stand for in digital marketing? ? Not as a retail/government category
#18. If someone said this to you, would you think they were making sense or talking nonsense: “WoW this MPU has a really great BTF!” ? WoW doesn't mean wow
#19. What does *CPA* stand for in digital marketing? ? CPA also stands for something else in digital, but one of these answers is correct
#20. What does *MOFU* stand for in marketing? ? Not something Samuel L Jackson is known for saying
#21. What does *CRO* stand for in digital marketing? ? If you use #CRO on Twitter it will add the Croation flag. That is not the correct answer here.
#22. What does *BTL* stand for in marketing? ? It's not a term from Red Dwarf
#23. What does *BTF* stand for? ? It is for ads you cannot see immediately
#24. What does *VTR* stand for in video marketing? ? Useful to know if you want to see how popular your video is
#25. What does *USP* stand for in marketing? ? Something that makes what you are advertising different to anything else
#26. What does *GDPR* stand for in Europe? ? Regulations related to data protection in Europe
#27. Could someone say this, and not be mistaken: “We want to run an SEO, SEM, SEA, SMM and PPC campaign on IE” ? Could they?
#28. Your friend has a business, and someone gave them this advice. Is it good advice (assuming they understand it): “Even if you’re happy with your BoFu, you should never stop CRO.” ? Optimising is a forever task
#29. What does *IO* stand for in advertising? ? It's a type of form
#30. What does *OR* stand for in digital marketing? ? It's a measure of interest
#31. Does this sentence make sense: “I prefer FF to IE when testing my CPM ads” ? As it's a preference, could you also prefer IE to FF?
#32. What does *DSP* stand for in online advertising? ? The demand is for advertising space
#33. Does this sentence make sense: “The CPL for my LB is making my ROAS look terrible!” ? Could it make your ROAS look good?
#34. What does *ROAS* stand for? ? This helps you to calculate the effectiveness of your ads
#35. What does *OS* stand for in digital? ? Every computer has one.
#36. What does *SEM* stand for in digital marketing? ? It's a combination of things
#37. What does *CTOR* stand for? ? CTOR is commonly used in email marketing
#38. What does *RoS* stand for in online advertising? ? The middle word is definitely of.
#39. What does *UTM* stand for in analytics? ? Google bought a company years ago and kept this weird name for some reason
#40. What does *CPE* stand for? ? CPE also stands for something else in digital, but one of these answers is correct
#41. What does *CR* stand for in digital marketing? ? The speed at which you get the things you want to do, done.
#42. What does *GA* stand for in digital marketing? ? Not Google Ads
#43. What does *CPD* stand for in digital marketing? ? It's not an accounting term
#44. What does *FF* stand for in digital? ? Not Follow Friday
#45. What does *MTD* stand for in analytics? ? A way of sorting data
#46. Imagine you are trying to say something smart to the best marketer in the world. Would this be ok: “I pay more for VI only if the VCPM gives me a better ROI than my other CPM campaigns.” ? Hopefully they don't call it CPvM. That would be embarrassing
#47. If you were trying to get other businesses to use your services, would this be a good plan: “We’ll work out our B2C USP, then use a survey to narrow that down for our B2B pages.” ? Is B2B a more narrow set than B2C?
#48. If someone said this, could they know what they were talking about: “We need to use PR to increase our ROAS.” ? It's an uncommon strategy, but it could work
#49. Does this sentence make sense: “If you RT your OR it will improve your BTL activities” ? What are BTL activities and could Rting your OR help them?
#50. What does *MPU* NOT stand for? ? MPU stands for a lot of things. What does it NOT stand for?