Digital Marketing Acronyms – Mock Exam


Welcome to the Digital Marketing Acronyms Mock Exam from The Online Advertising Guide.

The format of the mock exam is the same as the easy, normal and hard digital marketing acronym quizzes, which should have prepared you to get to this point.

In this mock exam, you will be asked to answer 50 questions about digital marketing acronyms that only top Digital Marketers should know. Use this mock exam to practise for the Digital Marketing Acronyms Final Exam. It draws questions from the same pool as the Final Exam, and so it’s a great way to practise for it.

Please note: The mock exam is different every time and there is no time limit. You can try again as many times as you like.

Press the “Next” directly below to begin.

Do you know your Digital Marketing jargon? Now is your chance to prove it…

 


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You’ve passed the Digital Marketing Acronyms Mock Exam!

Good work. You’re ready to try the real thing – the Digital Marketing Acronyms Final Exam.

Unless you think you need more practice? Remember – the exam questions are different every time.

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Share your score on this mock exam and then doublecheck your answers below:

You’ve completed the Digital Marketing Acronyms Mock Exam.

Unfortunately, you did not pass – the Pass Mark is 100%.

It’s probably a good idea to do some revision before you try again. Take a look at our Acronym Finder for help.

Or if you’re feeling confident – go straight onto the real thing – the Digital Marketing Acronyms Final Exam.

Remember – the exam questions are different every time.

Restart the Mock Exam

Share your score on this mock exam and then check your answers below

Green boxes are correct answers Red boxes are wrong answers

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#1. What does *CPA* stand for in digital marketing? ? CPA also stands for something else in digital, but one of these answers is correct

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#2. If someone said this, could they know what they were talking about: “We need to use PR to increase our ROAS.” ? It's an uncommon strategy, but it could work

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#3. What does *ATF* stand for in digital marketing? ? Not as a retail/government category

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#4. Would this be a reasonable excuse from your ad buyer: "I paid for more RTB, but all I got is MTD." ? Don't you want MTD? Why not?

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#5. What does *RTB* stand for in online advertising? ? An incredibly fast auction

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#6. If someone said this, would you think they were smart or stupid: “You should have a different TOFU for RoW to maximise your ROAS” ? Well should you have a different TOFU for ROW?

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#7. What does *GA* stand for in digital marketing? ? Not Google Ads

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#8. What does *CPCV* stand for in video marketing? ? A way of measuring success

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#9. What does *YTD* stand for in analytics? ? A way of sorting data.

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#10. Could someone say this, and not be mistaken: “We want to run an SEO, SEM, SEA, SMM and PPC campaign on IE” ? Could they?

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#11. What does *VI* stand for in display advertising? ? VI also stands for something else in digital, but one of these answers is correct

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#12. What does *DSP* stand for in online advertising? ? The demand is for advertising space

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#13. What does *CPD* stand for in digital marketing? ? It's not an accounting term

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#14. What does *MPU* NOT stand for? ? MPU stands for a lot of things. What does it NOT stand for?

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#15. Does this sentence make sense: “Without preparing the way with ToFu and MoFu content, even a good BoFu page can often fall flat.” ? Top, Middle, Bottom

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#16. What does *SEA* stand for in digital marketing? ? It's a rarely used term.

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#17. Does this sentence make sense: “I prefer FF to IE when testing my CPM ads” ? As it's a preference, could you also prefer IE to FF?

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#18. Imagine you are trying to say something smart to the best marketer in the world. Would this be ok: “I pay more for VI only if the VCPM gives me a better ROI than my other CPM campaigns.” ? Hopefully they don't call it CPvM. That would be embarrassing

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#19. What does *ATL* stand for in digital marketing? ? Not an American city.

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#20. What does *IAB* stand for in online advertising? ? Pretty different from the FBI

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#21. What does *CAN-SPAM* stand for in the USA? ? It's weird that pornography and marketing were regulated at the same time.

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#22. If you were trying to get other businesses to use your services, would this be a good plan: “We’ll work out our B2C USP, then use a survey to narrow that down for our B2B pages.” ? Is B2B a more narrow set than B2C?

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#23. What does *VI* stand for in display advertising? ? VI also stands for something else in digital, but one of these answers is correct

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#24. If someone said this, would they know what they were talking about: “Our paid SEO strategy is working out great. We almost don’t need PPC anymore.” ? What is a paid SEO strategy?

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#25. What does *USP* stand for in marketing? ? Something that makes what you are advertising different to anything else

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#26. What does *IO* stand for in advertising? ? It's a type of form

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#27. What does *B2C* stand for? ? If anyone can be your customer

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#28. What does *CPE* stand for? ? CPE also stands for something else in digital, but one of these answers is correct

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#29. What does *RFP* stand for in online advertising? ? Generally issued by digital agencies.

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#30. What does *FC* stand for in online advertising? ? How often is too often?

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#31. What does *BOFU* stand for? ? It's where you make a sale

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#32. What does *VCPM* stand for in display advertising? ? Also known as CPvM

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#33. Does this sentence make sense: "Your CPA won't come down unless you add more CTRs" ? Can you add CTRs?

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#34. What does *VfM* stand for in digital marketing? ? This is a metric unique to The Online Advertising Guide

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#35. If you were hiring a new social media marketer, would this be a good thing for them to say in the interview: "I've run CPL ads on FB but I think they work much better on IG if you optimise the image size." ? You should always optimise the image size

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#36. What does *UTM* stand for in analytics? ? Google bought a company years ago and kept this weird name for some reason

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#37. In Digital Marketing, what does *RPM* stand for? ? M is the Roman numeral for 1,000

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#38. What does *eCPM* stand for in digital? ? eCPM also stands for something else in digital, but one of these answers is correct

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#39. What does *CPI* stand for in digital marketing? ? It's nothing to do with the Consumer Price Index

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#40. Would this be a reasonable thing to say about ticket sales for an upcoming event: “We need to create a real sense of FOMO to boost our MTD stats.” ? Only marketers and children should say FOMO without disdain.

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#41. Does this sentence make sense: “The CPL for my LB is making my ROAS look terrible!” ? Could it make your ROAS look good?

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#42. What does *HPU* stand for in digital marketing? ? It makes comparatively a lot of money

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#43. When buying ad space, would you be convinced by the following: “The CPC for our MPU is 300% higher than our competitors.” ? Do you want a CPC to be higher or lower when buying ad space?

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#44. What does *TOFU* stand for in marketing? ? This is a blend of words rather than a normal acronym

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#45. What does *MOFU* stand for in marketing? ? Not something Samuel L Jackson is known for saying

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#46. What does *CR* stand for in digital marketing? ? The speed at which you get the things you want to do, done.

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#47. What does *BTF* stand for? ? It is for ads you cannot see immediately

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#48. What does *CT* stand for in online advertising metrics? ? A Click on a link goes from one place to another

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#49. What does *VTR* stand for in video marketing? ? Useful to know if you want to see how popular your video is

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#50. What does *IE* stand for in digital? ? Not Ireland

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