Welcome to the Digital Marketing Acronyms Mock Exam from The Online Advertising Guide.
In this mock exam, you will be asked to answer 50 questions about digital marketing acronyms that only top Digital Marketers should know. Use this mock exam to practise for the Digital Marketing Acronyms Final Exam. It draws questions from the same pool as the Final Exam, and so it’s a great way to practise for it.
Please note: The mock exam is different every time and there is no time limit. You can try again as many times as you like.
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Do you know your Digital Marketing jargon? Now is your chance to prove it…
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Good work. You’re ready to try the real thing – the Digital Marketing Acronyms Final Exam.
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It’s probably a good idea to do some revision before you try again. Take a look at our Acronym Finder for help.
Or if you’re feeling confident – go straight onto the real thing – the Digital Marketing Acronyms Final Exam.
Remember – the exam questions are different every time.
Share your score on this mock exam and then check your answers below
Green boxes are correct answers Red boxes are wrong answers
#1. What does *CPE* stand for? ? CPE also stands for something else in digital, but one of these answers is correct
#2. If someone said this, would they know what they were talking about: “Our paid SEO strategy is working out great. We almost don’t need PPC anymore.” ? What is a paid SEO strategy?
#3. Does this sentence make sense: “Without preparing the way with ToFu and MoFu content, even a good BoFu page can often fall flat.” ? Top, Middle, Bottom
#4. What does *eCPM* stand for in digital? ? eCPM also stands for something else in digital, but one of these answers is correct
#5. Would this be a reasonable excuse from your ad buyer: "I paid for more RTB, but all I got is MTD." ? Don't you want MTD? Why not?
#6. What does *RTB* stand for in online advertising? ? An incredibly fast auction
#7. Does this sentence make sense: “The CPL for my LB is making my ROAS look terrible!” ? Could it make your ROAS look good?
#8. What does *OS* stand for in digital? ? Every computer has one.
#9. What does *CR* stand for in digital marketing? ? The speed at which you get the things you want to do, done.
#10. Does this make sense: “I prefer GA to UTM because it can track CRO.” ? What does UTM track then?
#11. Does this sentence make sense: "I want to swap my MPU for an LB so my ads will be more ATF" ? Don't overthink it. Could it make sense?
#12. What does *BTF* stand for? ? It is for ads you cannot see immediately
#13. What does *SSP* stand for in display advertising? ? What has a platypus got to do with online advertising?
#14. What does *WoW* stand for in analytics? ? Nothing to do with World of Warcraft
#15. What does *HPU* stand for in digital marketing? ? It makes comparatively a lot of money
#16. What does *MTD* stand for in analytics? ? A way of sorting data
#17. If you were hiring a new social media marketer, would this be a good thing for them to say in the interview: "I've run CPL ads on FB but I think they work much better on IG if you optimise the image size." ? You should always optimise the image size
#18. What does *CPL* stand for? ? How do measure how much potential new clients details have cost you?
#19. What does *SEA* stand for in digital marketing? ? It's a rarely used term.
#20. What does *FC* stand for in online advertising? ? How often is too often?
#21. What does *ATL* stand for in digital marketing? ? Not an American city.
#22. What does *eCPM* stand for in digital? ? eCPM also stands for something else in digital, but one of these answers is correct
#23. What does *ATF* stand for in digital marketing? ? Not as a retail/government category
#24. What does *MPU* NOT stand for? ? MPU stands for a lot of things. What does it NOT stand for?
#25. Does this sentence make sense: “I prefer FF to IE when testing my CPM ads” ? As it's a preference, could you also prefer IE to FF?
#26. What does *BOFU* stand for? ? It's where you make a sale
#27. If someone said this to you, would you think they were making sense or talking nonsense: “WoW this MPU has a really great BTF!” ? WoW doesn't mean wow
#28. If someone said this, would you correct them: “I’m going to use UTM tracking in order to differentiate my RON activity from my CTR activity.” ? What is CTR activity?
#29. What does *GDPR* stand for in Europe? ? Regulations related to data protection in Europe
#30. What does *CPI* stand for in digital marketing? ? It's nothing to do with the Consumer Price Index
#31. What does *MoM* stand for? ? It is a term used in reporting.
#32. What does *QS* stand for in paid search? ? A Google Ads Metric
#33. What does *BTL* stand for in marketing? ? It's not a term from Red Dwarf
#34. If you were trying to get other businesses to use your services, would this be a good plan: “We’ll work out our B2C USP, then use a survey to narrow that down for our B2B pages.” ? Is B2B a more narrow set than B2C?
#35. What does *GA* stand for in digital marketing? ? Not Google Ads
#36. What does *OR* stand for in digital marketing? ? It's a measure of interest
#37. If someone said this, would you think they were smart or stupid: “You should have a different TOFU for RoW to maximise your ROAS” ? Well should you have a different TOFU for ROW?
#38. Imagine you are trying to say something smart to the best marketer in the world. Would this be ok: “I pay more for VI only if the VCPM gives me a better ROI than my other CPM campaigns.” ? Hopefully they don't call it CPvM. That would be embarrassing
#39. Is this (imaginary) person talking nonsense or not: “Improving my CRO is almost as important as improving my FC.” ? Do you want to improve your FC?
#40. Could someone say this, and not be mistaken: “We want to run an SEO, SEM, SEA, SMM and PPC campaign on IE” ? Could they?
#41. What does *WTD* stand for in analytics? ? A way of sorting data
#42. What does *B2B* stand for? ? If your customers are not any old members of the public
#43. What does *RFP* stand for in online advertising? ? Generally issued by digital agencies.
#44. What does *MOFU* stand for in marketing? ? Not something Samuel L Jackson is known for saying
#45. What does *IO* stand for in advertising? ? It's a type of form
#46. What does *TOFU* stand for in marketing? ? This is a blend of words rather than a normal acronym
#47. What does *YTD* stand for in analytics? ? A way of sorting data.
#48. What does *CT* stand for in online advertising metrics? ? A Click on a link goes from one place to another
#49. Is this (imaginary) person talking nonsense or not: “How much more SEA before I see results in my FOMO?” ? Ads might make you fear missing out, but…
#50. Does this sentence make sense: “If you RT your OR it will improve your BTL activities” ? What are BTL activities and could Rting your OR help them?