Welcome to the Digital Marketing Acronyms Final Exam from The Online Advertising Guide.
The format of the Final Exam is the same as the Digital Marketing Acronyms Mock Exam – you will be asked to answer 50 questions about digital marketing acronyms that only top Digital Marketers should know. There is one key difference though – there is a ten-minute time limit that starts as soon as you hit “Start Exam”. The timer will appear in the bottom right corner of the screen.
We highly recommend that you prepare for this Exam by first taking the easy, normal and hard digital marketing acronym quizzes, as well as using the Digital Marketing Acronyms Mock Exam to practise as it draws from the same pool of questions.
Please note: The Final Exam is different every time and you can try again as many times as you like. Take our advice and go fast.
Press the “Start Exam” button directly below to begin the timer, then the “Next” button to bring up your first question.
If you get 100% on this exam, take a screenshot of your score on the results screen and email* it along with the time and date you completed it to justin@theonlineadvertisingguide.com for a certificate. We’ll be able to verify your result.
*Please note: if you get in touch for a certificate your email address will not be used for any other purpose whatsoever, nor sold on to anyone else.
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Congratulations! You’ve passed the Digital Marketing Acronyms Final Exam from The Online Advertising Guide.
Incredible work! This exam is exceptionally hard and you got a perfect score. Not many people can do what you just did, so consider yourself officially an expert!
Unless you think you can you do it faster? Remember – the exam questions are different every time, so feel free to try again.
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Share your score so that everyone knows that you’re a digital marketing genius:
You’ve completed the Digital Marketing Acronyms Final Exam.
Unfortunately, you did not pass this time around. The Pass Mark is 100% AND you have to do it in 10 minutes.
It’s probably a good idea to do some revision before you try again. Take a look at our Acronym Finder for help.
Remember – the exam questions are different every time.
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Share your score on this exam and then check your answers below
Green boxes are correct answers Red boxes are wrong answers
#1. Does this sentence make sense: “Without preparing the way with ToFu and MoFu content, even a good BoFu page can often fall flat.” ? Top, Middle, Bottom
#2. What does *VTR* stand for in video marketing? ? Useful to know if you want to see how popular your video is
#3. What does *YoY* stand for? ? YoY is often used in analytics reporting
#4. What does *CT* stand for in online advertising metrics? ? A Click on a link goes from one place to another
#5. What does *ATF* stand for in digital marketing? ? Not as a retail/government category
#6. What does *eCPM* stand for in digital? ? eCPM also stands for something else in digital, but one of these answers is correct
#7. What does *VI* stand for in display advertising? ? VI also stands for something else in digital, but one of these answers is correct
#8. Your friend has a business, and someone gave them this advice. Is it good advice (assuming they understand it): “Even if you’re happy with your BoFu, you should never stop CRO.” ? Optimising is a forever task
#9. Does this sentence make sense: "I want to swap my MPU for an LB so my ads will be more ATF" ? Don't overthink it. Could it make sense?
#10. What does *MoM* stand for? ? It is a term used in reporting.
#11. What does *ROAS* stand for? ? This helps you to calculate the effectiveness of your ads
#12. What does *SEA* stand for in digital marketing? ? It's a rarely used term.
#13. What does *CPE* stand for? ? CPE also stands for something else in digital, but one of these answers is correct
#14. What does *B2B* stand for? ? If your customers are not any old members of the public
#15. What does *VCPM* stand for in display advertising? ? Also known as CPvM
#16. What does *IAB* stand for in online advertising? ? Pretty different from the FBI
#17. What does *RON* stand for in Display Advertising? ? Essentially a way of saying everywhere
#18. What does *RTB* stand for in online advertising? ? An incredibly fast auction
#19. What does *CPL* stand for? ? How do measure how much potential new clients details have cost you?
#20. What does *HPU* stand for in digital marketing? ? It makes comparatively a lot of money
#21. What does *CPI* stand for in digital marketing? ? It's nothing to do with the Consumer Price Index
#22. Would this be a reasonable excuse from your ad buyer: "I paid for more RTB, but all I got is MTD." ? Don't you want MTD? Why not?
#23. What does *MOFU* stand for in marketing? ? Not something Samuel L Jackson is known for saying
#24. Imagine you are trying to say something smart to the best marketer in the world. Would this be ok: “I pay more for VI only if the VCPM gives me a better ROI than my other CPM campaigns.” ? Hopefully they don't call it CPvM. That would be embarrassing
#25. What does *MTD* stand for in analytics? ? A way of sorting data
#26. What does *CPCV* stand for in video marketing? ? A way of measuring success
#27. If someone said this, would you correct them: “I’m going to use UTM tracking in order to differentiate my RON activity from my CTR activity.” ? What is CTR activity?
#28. What does *SSP* stand for in display advertising? ? What has a platypus got to do with online advertising?
#29. What does *CPD* stand for in digital marketing? ? It's not an accounting term
#30. What does *WoW* stand for in analytics? ? Nothing to do with World of Warcraft
#31. Does this sentence make sense: “The CPL for my LB is making my ROAS look terrible!” ? Could it make your ROAS look good?
#32. What does *FF* stand for in digital? ? Not Follow Friday
#33. What does *VI* stand for in display advertising? ? VI also stands for something else in digital, but one of these answers is correct
#34. Does this sentence make sense: "Your CPA won't come down unless you add more CTRs" ? Can you add CTRs?
#35. When buying ad space, would you be convinced by the following: “The CPC for our MPU is 300% higher than our competitors.” ? Do you want a CPC to be higher or lower when buying ad space?
#36. Does this sentence make sense: “If you RT your OR it will improve your BTL activities” ? What are BTL activities and could Rting your OR help them?
#37. What does *TOFU* stand for in marketing? ? This is a blend of words rather than a normal acronym
#38. If you were hiring a new social media marketer, would this be a good thing for them to say in the interview: "I've run CPL ads on FB but I think they work much better on IG if you optimise the image size." ? You should always optimise the image size
#39. What does *QS* stand for in paid search? ? A Google Ads Metric
#40. What does *RoW* stand for? ? Everywhere but here
#41. What does *GDPR* stand for in Europe? ? Regulations related to data protection in Europe
#42. What does *OS* stand for in digital? ? Every computer has one.
#43. What does *MPU* NOT stand for? ? MPU stands for a lot of things. What does it NOT stand for?
#44. What does *CTOR* stand for? ? CTOR is commonly used in email marketing
#45. Is this (imaginary) person talking nonsense or not: “How much more SEA before I see results in my FOMO?” ? Ads might make you fear missing out, but…
#46. What does *IO* stand for in advertising? ? It's a type of form
#47. If someone said this, would you think they were smart or stupid: “You should have a different TOFU for RoW to maximise your ROAS” ? Well should you have a different TOFU for ROW?
#48. What does *UTM* stand for in analytics? ? Google bought a company years ago and kept this weird name for some reason
#49. What does *BOFU* stand for? ? It's where you make a sale
#50. Does this make sense: “I prefer GA to UTM because it can track CRO.” ? What does UTM track then?
