Welcome to the Digital Marketing Acronyms Final Exam from The Online Advertising Guide.
The format of the Final Exam is the same as the Digital Marketing Acronyms Mock Exam – you will be asked to answer 50 questions about digital marketing acronyms that only top Digital Marketers should know. There is one key difference though – there is a ten-minute time limit that starts as soon as you hit “Start Exam”. The timer will appear in the bottom right corner of the screen.
We highly recommend that you prepare for this Exam by first taking the easy, normal and hard digital marketing acronym quizzes, as well as using the Digital Marketing Acronyms Mock Exam to practise as it draws from the same pool of questions.
Please note: The Final Exam is different every time and you can try again as many times as you like. Take our advice and go fast.
Press the “Start Exam” button directly below to begin the timer, then the “Next” button to bring up your first question.
If you get 100% on this exam, take a screenshot of your score on the results screen and email* it along with the time and date you completed it to justin@theonlineadvertisingguide.com for a certificate. We’ll be able to verify your result.
*Please note: if you get in touch for a certificate your email address will not be used for any other purpose whatsoever, nor sold on to anyone else.
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Congratulations! You’ve passed the Digital Marketing Acronyms Final Exam from The Online Advertising Guide.
Incredible work! This exam is exceptionally hard and you got a perfect score. Not many people can do what you just did, so consider yourself officially an expert!
Unless you think you can you do it faster? Remember – the exam questions are different every time, so feel free to try again.
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Share your score so that everyone knows that you’re a digital marketing genius:
You’ve completed the Digital Marketing Acronyms Final Exam.
Unfortunately you did not pass this time around. The Pass Mark is 100% AND you have to do it in 10 minutes.
It’s probably a good idea to do some revision before you try again. Take a look at our Acronym Finder for help.
Remember – the exam questions are different every time.
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Share your score on this exam and then check your answers below
Green boxes are correct answers Red boxes are wrong answers
#1. What does *CPE* stand for? ? CPE also stands for something else in digital, but one of these answers is correct
#2. What does *RoW* stand for? ? Everywhere but here
#3. What does *BTL* stand for in marketing? ? It's not a term from Red Dwarf
#4. What does *QS* stand for in paid search? ? A Google Ads Metric
#5. What does *CT* stand for in online advertising metrics? ? A Click on a link goes from one place to another
#6. If you were trying to get other businesses to use your services, would this be a good plan: “We’ll work out our B2C USP, then use a survey to narrow that down for our B2B pages.” ? Is B2B a more narrow set than B2C?
#7. What does *CPI* stand for in digital marketing? ? It's nothing to do with the Consumer Price Index
#8. What does *RoS* stand for in online advertising? ? The middle word is definitely of.
#9. If someone said this, could they know what they were talking about: “We need to use PR to increase our ROAS.” ? It's an uncommon strategy, but it could work
#10. What does *GA* stand for in digital marketing? ? Not Google Ads
#11. Does this sentence make sense: “If you RT your OR it will improve your BTL activities” ? What are BTL activities and could Rting your OR help them?
#12. If someone said this, would you correct them: “I’m going to use UTM tracking in order to differentiate my RON activity from my CTR activity.” ? What is CTR activity?
#13. What does *VI* stand for in display advertising? ? VI also stands for something else in digital, but one of these answers is correct
#14. What does *ATL* stand for in digital marketing? ? Not an American city.
#15. What does *VfM* stand for in digital marketing? ? This is a metric unique to The Online Advertising Guide
#16. What does *WoW* stand for in analytics? ? Nothing to do with World of Warcraft
#17. What does *DSP* stand for in online advertising? ? The demand is for advertising space
#18. Does this sentence make sense: “Without preparing the way with ToFu and MoFu content, even a good BoFu page can often fall flat.” ? Top, Middle, Bottom
#19. What does *BOFU* stand for? ? It's where you make a sale
#20. What does *MoM* stand for? ? It is a term used in reporting.
#21. What does *IAB* stand for in online advertising? ? Pretty different from the FBI
#22. What does *OS* stand for in digital? ? Every computer has one.
#23. Could someone say this, and not be mistaken: “We want to run an SEO, SEM, SEA, SMM and PPC campaign on IE” ? Could they?
#24. What does *USP* stand for in marketing? ? Something that makes what you are advertising different to anything else
#25. What does *VI* stand for in display advertising? ? VI also stands for something else in digital, but one of these answers is correct
#26. What does *CPCV* stand for in video marketing? ? A way of measuring success
#27. If someone said this to you, would you think they were making sense or talking nonsense: “WoW this MPU has a really great BTF!” ? WoW doesn't mean wow
#28. What does *MOFU* stand for in marketing? ? Not something Samuel L Jackson is known for saying
#29. What does *MTD* stand for in analytics? ? A way of sorting data
#30. What does *ROAS* stand for? ? This helps you to calculate the effectiveness of your ads
#31. Is this (imaginary) person talking nonsense or not: “How much more SEA before I see results in my FOMO?” ? Ads might make you fear missing out, but…
#32. Does this sentence make sense: “I prefer FF to IE when testing my CPM ads” ? As it's a preference, could you also prefer IE to FF?
#33. What does *ATF* stand for in digital marketing? ? Not as a retail/government category
#34. What does *IO* stand for in advertising? ? It's a type of form
#35. Does this sentence make sense: "Your CPA won't come down unless you add more CTRs" ? Can you add CTRs?
#36. What does *B2B* stand for? ? If your customers are not any old members of the public
#37. What does *CRO* stand for in digital marketing? ? If you use #CRO on Twitter it will add the Croation flag. That is not the correct answer here.
#38. Your friend has a business, and someone gave them this advice. Is it good advice (assuming they understand it): “Even if you’re happy with your BoFu, you should never stop CRO.” ? Optimising is a forever task
#39. What does *RON* stand for in Display Advertising? ? Essentially a way of saying everywhere
#40. What does *UTM* stand for in analytics? ? Google bought a company years ago and kept this weird name for some reason
#41. What does *TOFU* stand for in marketing? ? This is a blend of words rather than a normal acronym
#42. What does *CPD* stand for in digital marketing? ? It's not an accounting term
#43. What does *RTB* stand for in online advertising? ? An incredibly fast auction
#44. Does this sentence make sense: "I want to swap my MPU for an LB so my ads will be more ATF" ? Don't overthink it. Could it make sense?
#45. What does *VCPM* stand for in display advertising? ? Also known as CPvM
#46. Would this be a reasonable thing to say about ticket sales for an upcoming event: “We need to create a real sense of FOMO to boost our MTD stats.” ? Only marketers and children should say FOMO without disdain.
#47. What does *BTF* stand for? ? It is for ads you cannot see immediately
#48. What does *IE* stand for in digital? ? Not Ireland
#49. What does *RFP* stand for in online advertising? ? Generally issued by digital agencies.
#50. If someone said this, would they know what they were talking about: “Our paid SEO strategy is working out great. We almost don’t need PPC anymore.” ? What is a paid SEO strategy?
