Welcome to the Digital Marketing Acronyms Final Exam from The Online Advertising Guide.
The format of the Final Exam is the same as the Digital Marketing Acronyms Mock Exam – you will be asked to answer 50 questions about digital marketing acronyms that only top Digital Marketers should know. There is one key difference though – there is a ten-minute time limit that starts as soon as you hit “Start Exam”. The timer will appear in the bottom right corner of the screen.
We highly recommend that you prepare for this Exam by first taking the easy, normal and hard digital marketing acronym quizzes, as well as using the Digital Marketing Acronyms Mock Exam to practise as it draws from the same pool of questions.
Please note: The Final Exam is different every time and you can try again as many times as you like. Take our advice and go fast.
Press the “Start Exam” button directly below to begin the timer, then the “Next” button to bring up your first question.
If you get 100% on this exam, take a screenshot of your score on the results screen and email* it along with the time and date you completed it to justin@theonlineadvertisingguide.com for a certificate. We’ll be able to verify your result.
*Please note: if you get in touch for a certificate your email address will not be used for any other purpose whatsoever, nor sold on to anyone else.
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Congratulations! You’ve passed the Digital Marketing Acronyms Final Exam from The Online Advertising Guide.
Incredible work! This exam is exceptionally hard and you got a perfect score. Not many people can do what you just did, so consider yourself officially an expert!
Unless you think you can you do it faster? Remember – the exam questions are different every time, so feel free to try again.
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Share your score so that everyone knows that you’re a digital marketing genius:
You’ve completed the Digital Marketing Acronyms Final Exam.
Unfortunately, you did not pass this time around. The Pass Mark is 100% AND you have to do it in 10 minutes.
It’s probably a good idea to do some revision before you try again. Take a look at our Acronym Finder for help.
Remember – the exam questions are different every time.
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Share your score on this exam and then check your answers below
Green boxes are correct answers Red boxes are wrong answers
#1. What does *WTD* stand for in analytics? ? A way of sorting data
#2. If you were deciding where to place ads, would this be a reasonable strategy: “We need ATF ads on FB only, to improve our KW.” ? Could you improve your KW?
#3. What does *CPA* stand for in digital marketing? ? CPA also stands for something else in digital, but one of these answers is correct
#4. What does *ATF* stand for in digital marketing? ? Not as a retail/government category
#5. What does *TOFU* stand for in marketing? ? This is a blend of words rather than a normal acronym
#6. Does this make sense: “I prefer GA to UTM because it can track CRO.” ? What does UTM track then?
#7. Does this sentence make sense: “Without preparing the way with ToFu and MoFu content, even a good BoFu page can often fall flat.” ? Top, Middle, Bottom
#8. What does *MoM* stand for? ? It is a term used in reporting.
#9. What does *RON* stand for in Display Advertising? ? Essentially a way of saying everywhere
#10. Could someone say this, and not be mistaken: “We want to run an SEO, SEM, SEA, SMM and PPC campaign on IE” ? Could they?
#11. In Digital Marketing, what does *RPM* stand for? ? M is the Roman numeral for 1,000
#12. What does *MPU* NOT stand for? ? MPU stands for a lot of things. What does it NOT stand for?
#13. What does *FC* stand for in online advertising? ? How often is too often?
#14. What does *ATL* stand for in digital marketing? ? Not an American city.
#15. Is this (imaginary) person talking nonsense or not: “How much more SEA before I see results in my FOMO?” ? Ads might make you fear missing out, but…
#16. What does *SEA* stand for in digital marketing? ? It's a rarely used term.
#17. Is this (imaginary) person talking nonsense or not: “Improving my CRO is almost as important as improving my FC.” ? Do you want to improve your FC?
#18. Would this be a reasonable thing to say about ticket sales for an upcoming event: “We need to create a real sense of FOMO to boost our MTD stats.” ? Only marketers and children should say FOMO without disdain.
#19. What does *RTB* stand for in online advertising? ? An incredibly fast auction
#20. Does this sentence make sense: “If you RT your OR it will improve your BTL activities” ? What are BTL activities and could Rting your OR help them?
#21. What does *VI* stand for in display advertising? ? VI also stands for something else in digital, but one of these answers is correct
#22. What does *B2B* stand for? ? If your customers are not any old members of the public
#23. What does *SEM* stand for in digital marketing? ? It's a combination of things
#24. Does this sentence make sense: "Your CPA won't come down unless you add more CTRs" ? Can you add CTRs?
#25. What does *FF* stand for in digital? ? Not Follow Friday
#26. What does *ROAS* stand for? ? This helps you to calculate the effectiveness of your ads
#27. What does *RoW* stand for? ? Everywhere but here
#28. If someone said this, would they know what they were talking about: “Our paid SEO strategy is working out great. We almost don’t need PPC anymore.” ? What is a paid SEO strategy?
#29. What does *IO* stand for in advertising? ? It's a type of form
#30. What does *WoW* stand for in analytics? ? Nothing to do with World of Warcraft
#31. What does *OS* stand for in digital? ? Every computer has one.
#32. Your friend has a business, and someone gave them this advice. Is it good advice (assuming they understand it): “Even if you’re happy with your BoFu, you should never stop CRO.” ? Optimising is a forever task
#33. If someone said this to you, would you think they were making sense or talking nonsense: “WoW this MPU has a really great BTF!” ? WoW doesn't mean wow
#34. What does *IE* stand for in digital? ? Not Ireland
#35. What does *RoS* stand for in online advertising? ? The middle word is definitely of.
#36. What does *CT* stand for in online advertising metrics? ? A Click on a link goes from one place to another
#37. What does *CPD* stand for in digital marketing? ? It's not an accounting term
#38. What does *VfM* stand for in digital marketing? ? This is a metric unique to The Online Advertising Guide
#39. What does *YoY* stand for? ? YoY is often used in analytics reporting
#40. When buying ad space, would you be convinced by the following: “The CPC for our MPU is 300% higher than our competitors.” ? Do you want a CPC to be higher or lower when buying ad space?
#41. What does *MOFU* stand for in marketing? ? Not something Samuel L Jackson is known for saying
#42. What does *BTL* stand for in marketing? ? It's not a term from Red Dwarf
#43. What does *OR* stand for in digital marketing? ? It's a measure of interest
#44. What does *MTD* stand for in analytics? ? A way of sorting data
#45. What does *GA* stand for in digital marketing? ? Not Google Ads
#46. If you were hiring a new social media marketer, would this be a good thing for them to say in the interview: "I've run CPL ads on FB but I think they work much better on IG if you optimise the image size." ? You should always optimise the image size
#47. Would this be a reasonable excuse from your ad buyer: "I paid for more RTB, but all I got is MTD." ? Don't you want MTD? Why not?
#48. Imagine you are trying to say something smart to the best marketer in the world. Would this be ok: “I pay more for VI only if the VCPM gives me a better ROI than my other CPM campaigns.” ? Hopefully they don't call it CPvM. That would be embarrassing
#49. If someone said this, could they know what they were talking about: “We need to use PR to increase our ROAS.” ? It's an uncommon strategy, but it could work
#50. What does *eCPM* stand for in digital? ? eCPM also stands for something else in digital, but one of these answers is correct
