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Please note: The below contains terms related to conversion rate optimisation, acronyms of conversion rate optimisation terms, abbreviations of conversion rate optimisation terms, and synonyms of conversion rate optimisation terms!
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- 3rd Party CookiesCommonly used for analytics and conversion tracking, these are cookies that are not created by... Learn More >
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- A/B TestingA/B Testing (or split testing) is where you show two different variants of something (an ad or... Learn More >
- Abandoned CartWhen someone adds something to their shopping cart on a website that sells things but then... Learn More >
- Abandoned Cart EmailAn Abandoned Cart Email is an email sent to people who started adding things to their shopping... Learn More >
- Above The FoldWhat does Above The Fold mean? Above The Fold in online advertising (or ATF) refers to the... Learn More >
- AcquisitionIn online advertising, an acquisition means a purchase. It is most commonly used as the A in CPA... Learn More >
- Ad ImpressionWhat does Impression mean? Impression means when something (usually content, an ad or post) is... Learn More >
- AnalyticsThe measurable statistics of a website or an ad campaign (such as impressions). Typically... Learn More >
- Analytics PlatformA provider of website analytics such as Google Analytics.
- ATFWhat does Above The Fold mean? Above The Fold in online advertising (or ATF) refers to the... Learn More >
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- B2DB2D stands for Business to Developer marketing. B2D marketing is coming to the fore due to... Learn More >
- Behavioural SegmentationBehavioural Segmentation is the process of splitting people by their activity (or lack of... Learn More >
- Below The FoldThe term Below The Fold (or BTF) means the space on a webpage that can only be seen once a user... Learn More >
- BenchmarkA benchmark is a statistical point of interest used for comparison. They are usually expressed... Learn More >
- BoFuIn digital marketing, BoFu means "Bottom of Funnel" and refers to content that drives... Learn More >
- Bottom of FunnelIn digital marketing, BoFu means "Bottom of Funnel" and refers to content that drives... Learn More >
- BounceThe term bounce is used in digital marketing is used in both Websites Analytics and in Email... Learn More >
- Bounce RateWhat does Bounce Rate mean? Bounce Rate is the percentage of users who visit a site but leave... Learn More >
- Bounce RateThe term bounce is used in digital marketing is used in both Websites Analytics and in Email... Learn More >
- BRWhat does Bounce Rate mean? Bounce Rate is the percentage of users who visit a site but leave... Learn More >
- BTDRBuy-To-Detail Rate shows the percentage of people who bought an item on a website, after viewing... Learn More >
- BTFThe term Below The Fold (or BTF) means the space on a webpage that can only be seen once a user... Learn More >
- Budget FlightingSplitting your advertising budget into "flights" (or periods of time) in order to maximise its... Learn More >
- Business to DeveloperB2D stands for Business to Developer marketing. B2D marketing is coming to the fore due to... Learn More >
- Buy-To-Detail RateBuy-To-Detail Rate shows the percentage of people who bought an item on a website, after viewing... Learn More >
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- Call To ActionCall To Action (or CTA) refers to sentences which direct a user to do something (such as "Buy... Learn More >
- ClickWhat is a Click? When it comes to online advertising, a click refers to a user clicking on an... Learn More >
- Close RateClose Rate is the percentage of leads that turn into conversions. You calculate it simply by... Learn More >
- Confirmation PageA confirmation page is the page a user sees after completing an action that confirms that action... Learn More >
- Content Optimisation SystemA Content Optimisation System (COS) is a platform that optimises content for individual... Learn More >
- ConversionWhat is a Conversion? Conversion is the generic term used for an action or acquisition... Learn More >
- Conversion PixelWhat is a Conversion? Conversion is the generic term used for an action or acquisition... Learn More >
- Conversion PixelA conversion pixel is a 3rd party piece of code placed on a website that allows an advertiser or... Learn More >
- Conversion RateWhat is a Conversion? Conversion is the generic term used for an action or acquisition... Learn More >
- Conversion RateThe Conversion Rate (CR) of a campaign is the number of conversions achieved per click. It is... Learn More >
- Conversion Rate OptimisationWhat is a Conversion? Conversion is the generic term used for an action or acquisition... Learn More >
- Conversion Rate OptimisationThe Conversion Rate (CR) of a campaign is the number of conversions achieved per click. It is... Learn More >
- Conversion Rate OptimisationThe Conversion Rate (CR) of a campaign is the number of conversions achieved per click. It is... Learn More >
- Conversion Rate OptimisationConversion Rate Optimisation is the process of working to increase the speed (or likelihood) of... Learn More >
- ConvertedIn online advertising, a converted user is someone who has seen or clicked on an ad and... Learn More >
- COSA Content Optimisation System (COS) is a platform that optimises content for individual... Learn More >
- Cost Per AcquisitionWhat does CPA mean? The CPA price is the amount that gets paid when an ad leads to a sale (or... Learn More >
- CPAWhat does CPA mean? The CPA price is the amount that gets paid when an ad leads to a sale (or... Learn More >
- CRThe Conversion Rate (CR) of a campaign is the number of conversions achieved per click. It is... Learn More >
- CROConversion Rate Optimisation is the process of working to increase the speed (or likelihood) of... Learn More >
- Cross-Device ConversionWhat is a Conversion? Conversion is the generic term used for an action or acquisition... Learn More >
- Cross-Device ConversionA way of measuring when someone visits a website on one device, but then only completes a... Learn More >
- CTACall To Action (or CTA) refers to sentences which direct a user to do something (such as "Buy... Learn More >
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- Dark PatternsDark Patterns are techniques used by websites and apps to trick their users into taking an... Learn More >
- DaypartingDayparting refers to optimising by the hour of the day (splitting a day into parts).
- DeduplicationDeduplication (or de-duping) results is an action that occurs to the reports for CPA campaigns... Learn More >
- Demographic SegmentationDemographic Segmentation refers to splitting up an audience by their demographics. This is... Learn More >
- Device TargetingDevice targeting is the process of making ads deliver on a specific type of computer - be it... Learn More >
- DiscrepancyDiscrepancy Definition Discrepancy means an unexpected (or unexplainable) difference between... Learn More >
- DownweightDownweight is a term used when optimising ads. It means reducing the appearance of an ad on... Learn More >
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- eCommerceeCommerce refers to buying or selling goods or services online, as well as online transactions.... Learn More >
- eCommerce ConversionAn online sale. A subset of conversion in general, which don't have to be sales or money related... Learn More >
- eCommerce ConversionWhat is a Conversion? Conversion is the generic term used for an action or acquisition... Learn More >
- eCommerce ConversioneCommerce refers to buying or selling goods or services online, as well as online transactions.... Learn More >
- eCommerce Conversion RateThe conversion rate of online sales (as opposed to other types of conversions).
- eCommerce Conversion RateAn online sale. A subset of conversion in general, which don't have to be sales or money related... Learn More >
- eCommerce Conversion RateeCommerce refers to buying or selling goods or services online, as well as online transactions.... Learn More >
- ecommerce conversion rateThe Conversion Rate (CR) of a campaign is the number of conversions achieved per click. It is... Learn More >
- eCommerce Conversion RateWhat is a Conversion? Conversion is the generic term used for an action or acquisition... Learn More >
- Email Bounce RateThe term bounce is used in digital marketing is used in both Websites Analytics and in Email... Learn More >
- Email Bounce RateWhat does Bounce Rate mean? Bounce Rate is the percentage of users who visit a site but leave... Learn More >
- Enhanced Tracking ProtectionThe way in which Firefox blocks all third-party cookies automatically, making analytics and... Learn More >
- ETPThe way in which Firefox blocks all third-party cookies automatically, making analytics and... Learn More >
- Exclusion PixelAn Exclusion Pixel is a way of stopping ads from appearing in a certain place or to a certain... Learn More >
- ExperienceA marketing buzzword that tries to encapsulate how enjoyable and easy to use something was. This... Learn More >
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- First Time Impression RatioWhat does Impression mean? Impression means when something (usually content, an ad or post) is... Learn More >
- FoldThe bottom edge of a browser: the area above is what a user sees when they first load a webpage,... Learn More >
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- GAGoogle Analytics is one of the most commonly used providers of web statistics. It's free and... Learn More >
- Geo-TargetingIn Digital Marketing, Geo-Targeting means aiming content (an ad, webpage etc) at a particular... Learn More >
- Google AnalyticsGoogle Analytics is one of the most commonly used providers of web statistics. It's free and... Learn More >
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- Hard-BounceThe term bounce is used in digital marketing is used in both Websites Analytics and in Email... Learn More >
- Head KeywordKeywords that are one or two words long (usually less than 15 characters in total), which... Learn More >
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- IEMade by Microsoft, Internet Explorer is one of the oldest browsers available. It has now been... Learn More >
- ImpressionWhat does Impression mean? Impression means when something (usually content, an ad or post) is... Learn More >
- Impression CapA time-based limit on the number of impressions that can be served, usually added to part of a... Learn More >
- Impression CapWhat does Impression mean? Impression means when something (usually content, an ad or post) is... Learn More >
- Impression RPMWhat does Impression mean? Impression means when something (usually content, an ad or post) is... Learn More >
- Impression ShareWhat does Impression mean? Impression means when something (usually content, an ad or post) is... Learn More >
- Internet ExplorerMade by Microsoft, Internet Explorer is one of the oldest browsers available. It has now been... Learn More >
- InventoryThe total amount of ad impressions a publisher or network has - this is usually expressed as a... Learn More >
- Inventory ForecastingThe total amount of ad impressions a publisher or network has - this is usually expressed as a... Learn More >
- Inventory ManagementThe total amount of ad impressions a publisher or network has - this is usually expressed as a... Learn More >
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- K-WeightIn Digital Marketing, K-Weight refers to the size of an ad or piece of content in kB... Learn More >
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- Landing PageThe page where a person enters a website (ie the page they "land on"). In online advertising,... Learn More >
- Last ClickSometimes referred to as Last Touch, this is the most common type of attribution for conversions... Learn More >
- LatencyThe time between a user action (such as a click) and the corresponding reaction on a webpage... Learn More >
- Lifetime ValueLTV (often called Customer Lifetime Value or CLTV) is an attempt at predicting the amount of... Learn More >
- Long Tail KeywordMultiple word keywords which really define the company targeting it. These keywords have low... Learn More >
- LTVLTV (often called Customer Lifetime Value or CLTV) is an attempt at predicting the amount of... Learn More >
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- Marketing ChannelA marketing channel is a way to advertise something. For example, you could refer to online... Learn More >
- Meta DescriptionA Meta Description is a summary of a webpage that doesn't appear on the page. It is instead read... Learn More >
- MetricsMetrics are measurable statistics that are used in digital marketing to improve performance such... Learn More >
- Middle of FunnelIn digital marketing MoFu means "Middle of Funnel" and refers to content that draws people... Learn More >
- MoFuIn digital marketing MoFu means "Middle of Funnel" and refers to content that draws people... Learn More >
- Multi-Touch AttributionSometimes referred to as multi-channel attribution, this is a way of attributing conversions... Learn More >
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- Negative KeywordKeywords which are targeted away from as opposed to target towards. For example, an airline... Learn More >
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- Opt-OutIn email marketing, an opt-out means unticking a pre-ticked box that says "I would like to... Learn More >
- OptimisingWhat does optimising mean? Optimising means making changes to improve performance. It is a... Learn More >
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- Page ImpressionWhat does Impression mean? Impression means when something (usually content, an ad or post) is... Learn More >
- Page SpeedPage Speed is how fast an individual webpage loads. It can be measured in many ways but is... Learn More >
- Page ViewA page view is a metric for how many times a webpage is loaded.
- Post Impression WindowWhat does Impression mean? Impression means when something (usually content, an ad or post) is... Learn More >
- Post-Click ConversionWhat is a Conversion? Conversion is the generic term used for an action or acquisition... Learn More >
- Post-Click ConversionA Post-Click Conversion, or PC Conversion is when a user converts after a click. This click can... Learn More >
- Post-Click WindowThe Post Click Window, or PC Window, is the amount of time after a user has clicked on an ad and... Learn More >
- Post-Impression ConversionA Post-Impression Conversion or PI Conversion is when a user buys a product after seeing an... Learn More >
- Post-Impression ConversionWhat does Impression mean? Impression means when something (usually content, an ad or post) is... Learn More >
- Post-Impression ConversionWhat is a Conversion? Conversion is the generic term used for an action or acquisition... Learn More >
- Post-Impression WindowThe Post Impression Window, or PI Window, is the amount of time after a user has viewed an ad... Learn More >
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- Quality ScoreQuality Score is a metric that Google Ads (formerly AdWords) uses to work out whether they... Learn More >
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- Sales Confirmation PageA confirmation page is the page a user sees after completing an action that confirms that action... Learn More >
- Sales Confirmation PageA sales confirmation page is a webpage that confirms a purchase has been made online. It appears... Learn More >
- SegmentationSegmentation can take place in any form of digital marketing, and simply involves breaking... Learn More >
- Social ProofA way of expressing that people like/agree with an action, often by using usage stats. For... Learn More >
- Soft BounceThe term bounce is used in digital marketing is used in both Websites Analytics and in Email... Learn More >
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- Third-Party CookiesCookies that are dropped onto a person's computer when visiting a website that are not from the... Learn More >
- TLDTLD stands for Top-Level Domain. Top-Level Domain refers to the most important part (rightmost)... Learn More >
- ToFuIn digital marketing, ToFu means "Top of Funnel" and refers to the first real contact someone... Learn More >
- Top of FunnelIn digital marketing, ToFu means "Top of Funnel" and refers to the first real contact someone... Learn More >
- Top-Level DomainTLD stands for Top-Level Domain. Top-Level Domain refers to the most important part (rightmost)... Learn More >
- TrafficTraffic in online advertising is a catch-all term for visitors to a site (the online equivalent... Learn More >
- TroubleshootingThe process of systematically testing for, finding and fixing problems (such as broken ads,... Learn More >
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- Uniform Resource LocatorThe web address of a website or webpage. For example, the address of this website is... Learn More >
- UnoptimisedIf something is unoptimized, it has not had any efforts put in to improve its performance.
- UpweightAn Upweight in online advertising is a term to do with optimising ad campaigns. It means when a... Learn More >
- Urchin Tracking ModuleUTM parameters are 5 tracking parameters you can add to the end of a URL which can be read by... Learn More >
- URLThe web address of a website or webpage. For example, the address of this website is... Learn More >
- User Experience TestingUser experience testing is the process of making sure that users have the best experience... Learn More >
- UTMUTM parameters are 5 tracking parameters you can add to the end of a URL which can be read by... Learn More >
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- View-Through ConversionA View-Through Conversion is another way of describing a post-impression conversion - a... Learn More >
- View-Through ConversionWhat is a Conversion? Conversion is the generic term used for an action or acquisition... Learn More >
- view-through conversion rateThe Conversion Rate (CR) of a campaign is the number of conversions achieved per click. It is... Learn More >
- View-Through Conversion RateView-Through Conversion Rate is the percentage of people who saw an ad all the way through (but... Learn More >
- View-Through Conversion RateWhat is a Conversion? Conversion is the generic term used for an action or acquisition... Learn More >
- Viewable ImpressionWhat does Impression mean? Impression means when something (usually content, an ad or post) is... Learn More >
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- Website Engagement RateA new metric added to GA4 which is the opposite of bounce rate. Instead of measuring the... Learn More >
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- Yield ManagementYield management refers to attempting to improve the yield of something. It can be a full time... Learn More >
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- ZapierA company with a set of tools which link different platforms to make them easier to use (for... Learn More >
- Zombie CookieA zombie cookie is a cookie which won't die. Most cookies are automatically deleted by browsers... Learn More >
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