Content Marketing Glossary


Do you know the difference between social listening and split testing? What about an infographic and an advertorial? Find out by using the below feature to search through our Content Marketing Glossary.

The glossary is being updated all the time. If you think there is anything missing, please get in touch to let us know at justin@theonlineadvertisingguide.com

Please note: The below contains terms related to content marketing, acronyms of content marketing terms, abbreviations of content marketing terms, and synonyms of content marketing terms!

If you’re looking for something specific, we recommend you use the search box.

 

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  • B2D
    B2D stands for Business to Developer marketing. B2D marketing is coming to the fore due to...   Learn More >
  • Backlink
    A backlink is a link from another website. Backlinks are different to inbound links, which...   Learn More >
  • Blog
    A journal-esque set of web pages. They are often written in a personal style and used to...   Learn More >
  • Blogger
    A person who writes a blog. Blogger is also the name of Google's blogging platform.
  • Blogging
    The process of writing a blog.
  • Blogosphere
    The informal collective name for all blogs.
  • BoFu
    In digital marketing, BoFu means "Bottom of Funnel" and refers to content that drives...   Learn More >
  • Bottom of Funnel
    In digital marketing, BoFu means "Bottom of Funnel" and refers to content that drives...   Learn More >
  • Brand Advertising
    Brand Advertising is when advertisers pay to improve the value of their brand. This can be...   Learn More >
  • Business to Developer
    B2D stands for Business to Developer marketing. B2D marketing is coming to the fore due to...   Learn More >
  • Call To Action
    Call To Action (or CTA) refers to sentences which direct a user to do something (such as "Buy...   Learn More >
  • Canonical Link
    A Canonical Link is a link added to the metadata of the code of a page which indicates what the...   Learn More >
  • Canva
    A popular and simple design tool that can be accessed through a browser. Canva has a large...   Learn More >
  • Clickable
    Anything that can be clicked on, where that click causes a response. For example, clicking on...   Learn More >
  • CMP
    A Consent Management Platform (CMP) is how websites track and record whether people have given...   Learn More >
  • CMS
    CMS stands for Content Management System. It refers to any program that is used to manage a...   Learn More >
  • Co-Branding
    When one brand tries to link itself intrinsically in the minds of the user with another, often...   Learn More >
  • Completion Rate
    Completion Rate is a metric meaning the percentage of people who completed a task, out of those...   Learn More >
  • Conditional Content
    Conditional Content is content on a webpage or email that only appears when certain criteria are...   Learn More >
  • Confirmation Page
    A confirmation page is the page a user sees after completing an action that confirms that action...   Learn More >
  • Consent Management Platform
    A Consent Management Platform (CMP) is how websites track and record whether people have given...   Learn More >
  • Content
    Content is a generic term for stuff on the internet, such as posts, articles, videos, pictures etc.
  • Content Management System
    CMS stands for Content Management System. It refers to any program that is used to manage a...   Learn More >
  • Content Optimisation System
    A Content Optimisation System (COS) is a platform that optimises content for individual...   Learn More >
  • Cookie Policy
    A policy that explains which cookies are dropped by a website, and what they are being used for....   Learn More >
  • COPE
    COPE is an acronym that stands for Create Once, Publish Everywhere. It is a strategy to...   Learn More >
  • COS
    A Content Optimisation System (COS) is a platform that optimises content for individual...   Learn More >
  • Create Once, Publish Everywhere
    COPE is an acronym that stands for Create Once, Publish Everywhere. It is a strategy to...   Learn More >
  • CTA
    Call To Action (or CTA) refers to sentences which direct a user to do something (such as "Buy...   Learn More >
  • DCN
    Digital Content Next (DCN) is the new name for the OPA. A non-profit trade association for the...   Learn More >
  • Deliverables
    The specific tangible results of a project. In marketing, deliverables can mean things like...   Learn More >
  • Demographics
    Demographics are factors such as age, race, gender, sex, location which are often used to break...   Learn More >
  • Digital Content Next
    Digital Content Next (DCN) is the new name for the OPA. A non-profit trade association for the...   Learn More >
  • Dogfooding
    A phrase referring to the idea of Dog Food makers should test their own dog food (presumably on...   Learn More >
  • eCommerce Conversion
    An online sale. A subset of conversion in general, which don't have to be sales or money related...   Learn More >
  • eCommerce Conversion Rate
    The conversion rate of online sales (as opposed to other types of conversions).
  • Emoji
    A standard set of small images that can be added to messages and posts that is used to express...   Learn More >
  • Facebook Live
    Broadcasting live onto Facebook, with a video appearing in your feed which is shown in real-time.
  • Fear Of Missing Out
    An acronym that stands for Fear Of Missing Out, which refers to the idea that people always...   Learn More >
  • FOMO
    An acronym that stands for Fear Of Missing Out, which refers to the idea that people always...   Learn More >
  • GA
    Google Analytics is one of the most commonly used providers of web statistics. It's free and...   Learn More >
  • Gamification
    Gamification is a loose term that means turning things into games. In online advertising, it...   Learn More >
  • Gated Content
    Gated content refers to any webpages which require something before you are allowed to use it....   Learn More >
  • Gif
    A type of image file, which can be animated. Gif is an acronym that stands for graphic...   Learn More >
  • Glossary
    A glossary is a list of definitions of words that appear in the attached text. They are useful...   Learn More >
  • Google Analytics
    Google Analytics is one of the most commonly used providers of web statistics. It's free and...   Learn More >
  • Graphic Interchange Format
    A type of image file, which can be animated. Gif is an acronym that stands for graphic...   Learn More >
  • Growth Engine
    The mechanism that makes a startup grow in a sustainable fashion. This can often mean a...   Learn More >
  • Guest Post
    A Guest Post is a post in a blog from someone who is not one of the authors of a blog. Guest...   Learn More >
  • Inbound Link
    An inbound link is a link that leads to your webpage. In SEO it is important to have lots of...   Learn More >
  • Inbound Marketing
    Inbound marketing refers to trying to get customers to come to you as opposed to going out and...   Learn More >
  • Informational Search Query
    A query on a search engine that is looking for specific information. Creating content for these...   Learn More >
  • Internal Link
    An internal link simply means a link that goes from one page within a site to another page...   Learn More >
  • Joint Photographic Experts Group
    jpg is the file extension abbreviation of a JPEG image file. JPEG stands for Joint Photographic...   Learn More >
  • jpg
    jpg is the file extension abbreviation of a JPEG image file. JPEG stands for Joint Photographic...   Learn More >
  • Kerning
    Kerning is the process of altering the space between letters to make text easy to read and nice...   Learn More >
  • Keyword
    A keyword means something that is entered into a search engine. They can be targeted by Paid...   Learn More >
  • Keyword Stuffing
    Keyword Stuffing is the act of filling a page with keywords in an attempt to rank higher on...   Learn More >
  • Keyword Targeting
    Keyword targeting is the process of targeting marketing activities at specific sets of useful...   Learn More >
  • KISS
    An acronym standing for Keep It Simple Stupid. KISS is a sort of pseudo-ethos that advocates for...   Learn More >
  • Lifetime Value
    LTV (often called Customer Lifetime Value or CLTV) is an attempt at predicting the amount of...   Learn More >
  • Low Hanging Fruit
    Low hanging fruit is an expression that means the easiest things to do. For example, the low...   Learn More >
  • LTV
    LTV (often called Customer Lifetime Value or CLTV) is an attempt at predicting the amount of...   Learn More >
  • Medium
    An ad free publishing platform where anyone can add articles and are paid (from user...   Learn More >
  • Metrics
    Metrics are measurable statistics that are used in digital marketing to improve performance such...   Learn More >
  • Microsite
    A microsite is a website made for a specific purpose, often by a company that already has a...   Learn More >
  • Middle of Funnel
    In digital marketing MoFu means "Middle of Funnel" and refers to content that draws people...   Learn More >
  • MoFu
    In digital marketing MoFu means "Middle of Funnel" and refers to content that draws people...   Learn More >
  • Monetized
    If something is monetized that means that it has been set up so that money is earned from it....   Learn More >
  • Multi-Touch Attribution
    Sometimes referred to as multi-channel attribution, this is a way of attributing conversions...   Learn More >
  • NFT
    A unique identifier for a digital good. NFTs utilise blockchain technology to make it possible...   Learn More >
  • Niche
    A specific or specialised interest or section of the population. Websites are often spoken about...   Learn More >
  • No-Follow
    A type of link marked so that no link equity passes from the webpage the link is on to the...   Learn More >
  • Non-Fungible Token
    A unique identifier for a digital good. NFTs utilise blockchain technology to make it possible...   Learn More >
  • Outreach
    The process of getting in touch with other websites or businesses. Seemingly simple, due to the...   Learn More >
  • Owned Media
    Owned Media refers to advertising using channels an advertiser controls. This includes your own...   Learn More >
  • Page CTR
    The percentage of clicks all ads on a page received (Page CTR can also be used to measure link...   Learn More >
  • Page Speed
    Page Speed is how fast an individual webpage loads. It can be measured in many ways but is...   Learn More >
  • Page View
    A page view is a metric for how many times a webpage is loaded.
  • Paid Post
    A post on social media (or on a blog) that was motivated by money. This can mean allowing...   Learn More >
  • Passive Moderation
    When a moderator only checks if posts or comments on a site are suitable if someone flags them....   Learn More >
  • Podcast
    An audio show that is available for download or streaming.
  • Podcaster
    Someone who makes podcasts.
  • Pop-Up
    What is a Pop-Up (or Pop-Under)? A pop-up ad comprises of a webpage that opens up in a new...   Learn More >
  • Post
    Post is a generic term for anything you put on social media or a blog. It can also be used as a...   Learn More >
  • PR
    Public Relations (or PR) is the process by which a company tries to manage its image or...   Learn More >
  • Press Release
    A statement sent out to the press explaining some new development. Usually used in order to...   Learn More >
  • Public Relations
    Public Relations (or PR) is the process by which a company tries to manage its image or...   Learn More >
  • Reach
    Reach is a metric (most commonly used in social media) referring to the number of users who saw...   Learn More >
  • Return On Investment
    What is an ROI? ROI stands for Return on Investment and means the amount of money you get back...   Learn More >
  • RFP
    An acronym standing for Request For Proposal. This is what is put out when an organisation is...   Learn More >
  • ROI
    What is an ROI? ROI stands for Return on Investment and means the amount of money you get back...   Learn More >
  • Segmentation
    Segmentation can take place in any form of digital marketing, and simply involves breaking...   Learn More >
  • Sentiment
    A feeling of opinion on something. Sentiment analysis is often used wherever there are comments...   Learn More >
  • SERPs Domination
    SERPs Domination is when a single website is returned for all the results on the first page for...   Learn More >
  • Share
    Sharing is a term mostly used in social media that is a softer way to talk about posting...   Learn More >
  • Social Listening
    The process of monitoring social channels for people talking about your brand or things related...   Learn More >
  • Social Proof
    A way of expressing that people like/agree with an action, often by using usage stats. For...   Learn More >
  • SoLoMo
    Short for Social, Local, Mobile, SoLoMo is a marketing mindset that seeks to integrate three...   Learn More >
  • Spider
    A spider is a type of bot deployed by search engines that crawls websites to index their...   Learn More >
  • Split Testing
    A way of testing whether one thing is better than another. For example, you could split test two...   Learn More >
  • SWOT
    An acronym standing for Strengths, Weaknesses, Opportunities, Threats. SWOT is used to start...   Learn More >
  • Thin Content
    Content on a website that has little to no value to a user. This is generally thought of as very...   Learn More >
  • Thumbnail
    A small picture (often auto-generated from a larger version of the picture) that goes alongside...   Learn More >
  • Tip Jar
    A way to pay content creators. This functionality is implemented in different ways on different...   Learn More >
  • ToFu
    In digital marketing, ToFu means "Top of Funnel" and refers to the first real contact someone...   Learn More >
  • Top of Funnel
    In digital marketing, ToFu means "Top of Funnel" and refers to the first real contact someone...   Learn More >
  • Tracking Links
    A hyperlink that is designed to be easily trackable, often by adding UTM parameters, or else by...   Learn More >
  • Traffic
    Traffic in online advertising is a catch-all term for visitors to a site (the online equivalent...   Learn More >
  • Trigger Warning
    A “trigger warning” (often abbreviated to TW) is a notice at the start of a piece of content...   Learn More >
  • Troubleshooting
    The process of systematically testing for, finding and fixing problems (such as broken ads,...   Learn More >
  • TW
    A “trigger warning” (often abbreviated to TW) is a notice at the start of a piece of content...   Learn More >
  • Uniform Resource Locator
    The web address of a website or webpage. For example, the address of this website is...   Learn More >
  • Unique Selling Point
    An acronym standing for Unique Selling Point. This is a concept based around how a...   Learn More >
  • Unmonetized
    If something is unmonetized that means that it has not been set up so that money is earned from...   Learn More >
  • URL
    The web address of a website or webpage. For example, the address of this website is...   Learn More >
  • USP
    An acronym standing for Unique Selling Point. This is a concept based around how a...   Learn More >
  • Viral
    A piece of content that is shared a lot by individuals (without payment) in a short period of...   Learn More >
  • Viral Marketing
    Viral Marketing is where someone creates content so interesting that people share it widely for...   Learn More >
  • Viral Video
    A Viral Video means a video which people share with each other at a high rate. Video Ads that...   Learn More >
  • Vlog
    A video blog.
  • Vlogger
    A video blogger.
  • Voice Search
    When a search is made vocally as opposed to through text. This can occur on either voice only...   Learn More >
  • Webpage
    An individual page on a website.
  • Website Engagement Rate
    A new metric added to GA4 which is the opposite of bounce rate. Instead of measuring the...   Learn More >
  • YMYL
    An acronym for Your Money or Your Life, which encompasses all websites which give health or...   Learn More >
  • Zapier
    A company with a set of tools which link different platforms to make them easier to use (for...   Learn More >

 

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