Content Marketing Glossary


Do you know the difference between social listening and split testing? What about an infographic and an advertorial? Find out by using the below feature to search through our Content Marketing Glossary.

The glossary is being updated all the time. If you think there is anything missing, please get in touch to let us know at justin@theonlineadvertisingguide.com

Please note: The below contains terms related to content marketing, acronyms of content marketing terms, abbreviations of content marketing terms, and synonyms of content marketing terms!

If you’re looking for something specific, we recommend you use the search box.

 

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  • a

  • A2AAn acronym for Ask to Answer. On Quora users can request answers to questions from specific...   Learn More >
  • AI ContentContent that is generated by a machine 'reading' other content. While AI Content is...   Learn More >
  • Ask to AnswerAn acronym for Ask to Answer. On Quora users can request answers to questions from specific...   Learn More >
  • b

  • B2DB2D stands for Business to Developer marketing. B2D marketing is coming to the fore due to...   Learn More >
  • BacklinkA backlink is a link from another website. Backlinks are different to inbound links, which...   Learn More >
  • BlogA journal-esque set of web pages. They are often written in a personal style and used to...   Learn More >
  • BloggerA person who writes a blog. Blogger is also the name of Google's blogging platform.
  • BloggingThe process of writing a blog.
  • BlogosphereThe informal collective name for all blogs.
  • BoFuIn digital marketing, BoFu means "Bottom of Funnel" and refers to content that drives...   Learn More >
  • Bottom of FunnelIn digital marketing, BoFu means "Bottom of Funnel" and refers to content that drives...   Learn More >
  • Brand AdvertisingBrand Advertising is when advertisers pay to improve the value of their brand. This can be...   Learn More >
  • Business to DeveloperB2D stands for Business to Developer marketing. B2D marketing is coming to the fore due to...   Learn More >
  • c

  • Call To ActionCall To Action (or CTA) refers to sentences which direct a user to do something (such as "Buy...   Learn More >
  • Canonical LinkA Canonical Link is a link added to the metadata of the code of a page which indicates what the...   Learn More >
  • CanvaA popular and simple design tool that can be accessed through a browser. Canva has a large...   Learn More >
  • ClickableAnything that can be clicked on, where that click causes a response. For example, clicking on...   Learn More >
  • CMPA Consent Management Platform (CMP) is how websites track and record whether people have given...   Learn More >
  • CMSCMS stands for Content Management System. It refers to any program that is used to manage a...   Learn More >
  • Co-BrandingWhen one brand tries to link itself intrinsically in the minds of the user with another, often...   Learn More >
  • Completion RateCompletion Rate is a metric meaning the percentage of people who completed a task, out of those...   Learn More >
  • Conditional ContentConditional Content is content on a webpage or email that only appears when certain criteria are...   Learn More >
  • Confirmation PageA confirmation page is the page a user sees after completing an action that confirms that action...   Learn More >
  • Consent Management PlatformA Consent Management Platform (CMP) is how websites track and record whether people have given...   Learn More >
  • ContentContent is a generic term for stuff on the internet, such as posts, articles, videos, pictures etc.
  • Content Management SystemCMS stands for Content Management System. It refers to any program that is used to manage a...   Learn More >
  • Content Optimisation SystemA Content Optimisation System (COS) is a platform that optimises content for individual...   Learn More >
  • Cookie PolicyA policy that explains which cookies are dropped by a website, and what they are being used for....   Learn More >
  • COPECOPE is an acronym that stands for Create Once, Publish Everywhere. It is a strategy to...   Learn More >
  • COSA Content Optimisation System (COS) is a platform that optimises content for individual...   Learn More >
  • Create Once, Publish EverywhereCOPE is an acronym that stands for Create Once, Publish Everywhere. It is a strategy to...   Learn More >
  • CTACall To Action (or CTA) refers to sentences which direct a user to do something (such as "Buy...   Learn More >
  • d

  • DCNDigital Content Next (DCN) is the new name for the OPA. A non-profit trade association for the...   Learn More >
  • DeliverablesThe specific tangible results of a project. In marketing, deliverables can mean things like...   Learn More >
  • DemographicsDemographics are factors such as age, race, gender, sex, location which are often used to break...   Learn More >
  • Digital Content NextDigital Content Next (DCN) is the new name for the OPA. A non-profit trade association for the...   Learn More >
  • Discovery AdsNative ads from Google Ads that appear on YouTube,Gmail,the Google App,and the homepage of...   Learn More >
  • DogfoodingA phrase referring to the idea of Dog Food makers should test their own dog food (presumably on...   Learn More >
  • e

  • eCommerce ConversionAn online sale. A subset of conversion in general, which don't have to be sales or money related...   Learn More >
  • eCommerce Conversion RateThe conversion rate of online sales (as opposed to other types of conversions).
  • EmojiA standard set of small images that can be added to messages and posts that is used to express...   Learn More >
  • f

  • Facebook LiveBroadcasting live onto Facebook, with a video appearing in your feed which is shown in real-time.
  • Fear Of Missing OutAn acronym that stands for Fear Of Missing Out, which refers to the idea that people always...   Learn More >
  • FOMOAn acronym that stands for Fear Of Missing Out, which refers to the idea that people always...   Learn More >
  • g

  • GAGoogle Analytics is one of the most commonly used providers of web statistics. It's free and...   Learn More >
  • GamificationGamification is a loose term that means turning things into games. In online advertising, it...   Learn More >
  • Gated ContentGated content refers to any webpages which require something before you are allowed to use it....   Learn More >
  • GifA type of image file, which can be animated. Gif is an acronym that stands for graphic...   Learn More >
  • GlossaryA glossary is a list of definitions of words that appear in the attached text. They are useful...   Learn More >
  • Google AnalyticsGoogle Analytics is one of the most commonly used providers of web statistics. It's free and...   Learn More >
  • Google DiscoverA feed on Google.com (on mobile) and the Google App which surfaces content based on your...   Learn More >
  • GPT-3An AI writing tool that creates human like text.
  • Graphic Interchange FormatA type of image file, which can be animated. Gif is an acronym that stands for graphic...   Learn More >
  • Growth EngineThe mechanism that makes a startup grow in a sustainable fashion. This can often mean a...   Learn More >
  • Guest PostA Guest Post is a post in a blog from someone who is not one of the authors of a blog. Guest...   Learn More >
  • i

  • Inbound LinkAn inbound link is a link that leads to your webpage. In SEO it is important to have lots of...   Learn More >
  • Inbound MarketingInbound marketing refers to trying to get customers to come to you as opposed to going out and...   Learn More >
  • Informational Search QueryA query on a search engine that is looking for specific information. Creating content for these...   Learn More >
  • Internal LinkAn internal link simply means a link that goes from one page within a site to another page...   Learn More >
  • j

  • Joint Photographic Experts Groupjpg is the file extension abbreviation of a JPEG image file. JPEG stands for Joint Photographic...   Learn More >
  • jpgjpg is the file extension abbreviation of a JPEG image file. JPEG stands for Joint Photographic...   Learn More >
  • k

  • KerningKerning is the process of altering the space between letters to make text easy to read and nice...   Learn More >
  • KeywordA keyword means something that is entered into a search engine. They can be targeted by Paid...   Learn More >
  • Keyword StuffingKeyword Stuffing is the act of filling a page with keywords in an attempt to rank higher on...   Learn More >
  • Keyword TargetingKeyword targeting is the process of targeting marketing activities at specific sets of useful...   Learn More >
  • KISSAn acronym standing for Keep It Simple Stupid. KISS is a sort of pseudo-ethos that advocates for...   Learn More >
  • l

  • Lifetime ValueLTV (often called Customer Lifetime Value or CLTV) is an attempt at predicting the amount of...   Learn More >
  • Low Hanging FruitLow hanging fruit is an expression that means the easiest things to do. For example, the low...   Learn More >
  • LTVLTV (often called Customer Lifetime Value or CLTV) is an attempt at predicting the amount of...   Learn More >
  • m

  • MediumAn ad free publishing platform where anyone can add articles and are paid (from user...   Learn More >
  • MetricsMetrics are measurable statistics that are used in digital marketing to improve performance such...   Learn More >
  • MicrositeA microsite is a website made for a specific purpose, often by a company that already has a...   Learn More >
  • Middle of FunnelIn digital marketing MoFu means "Middle of Funnel" and refers to content that draws people...   Learn More >
  • MoFuIn digital marketing MoFu means "Middle of Funnel" and refers to content that draws people...   Learn More >
  • MonetizedIf something is monetized that means that it has been set up so that money is earned from it....   Learn More >
  • Multi-Touch AttributionSometimes referred to as multi-channel attribution, this is a way of attributing conversions...   Learn More >
  • n

  • NFTA unique identifier for a digital good. NFTs utilise blockchain technology to make it possible...   Learn More >
  • NicheA specific or specialised interest or section of the population. Websites are often spoken about...   Learn More >
  • No-FollowA type of link marked so that no link equity passes from the webpage the link is on to the...   Learn More >
  • Non-Fungible TokenA unique identifier for a digital good. NFTs utilise blockchain technology to make it possible...   Learn More >
  • o

  • OutreachThe process of getting in touch with other websites or businesses. Seemingly simple, due to the...   Learn More >
  • Owned MediaOwned Media refers to advertising using channels an advertiser controls. This includes your own...   Learn More >
  • p

  • Page CTRThe percentage of clicks all ads on a page received (Page CTR can also be used to measure link...   Learn More >
  • Page SpeedPage Speed is how fast an individual webpage loads. It can be measured in many ways but is...   Learn More >
  • Page ViewA page view is a metric for how many times a webpage is loaded.
  • Paid PostA post on social media (or on a blog) that was motivated by money. This can mean allowing...   Learn More >
  • Passive ModerationWhen a moderator only checks if posts or comments on a site are suitable if someone flags them....   Learn More >
  • PodcastAn audio show that is available for download or streaming.
  • PodcasterSomeone who makes podcasts.
  • Pop-UpWhat is a Pop-Up (or Pop-Under)? A pop-up ad comprises of a webpage that opens up in a new...   Learn More >
  • PostPost is a generic term for anything you put on social media or a blog. It can also be used as a...   Learn More >
  • PRPublic Relations (or PR) is the process by which a company tries to manage its image or...   Learn More >
  • Press ReleaseA statement sent out to the press explaining some new development. Usually used in order to...   Learn More >
  • Public RelationsPublic Relations (or PR) is the process by which a company tries to manage its image or...   Learn More >
  • r

  • ReachReach is a metric (most commonly used in social media) referring to the number of users who saw...   Learn More >
  • Return On InvestmentWhat is an ROI? ROI stands for Return on Investment and means the amount of money you get back...   Learn More >
  • RFPAn acronym standing for Request For Proposal. This is what is put out when an organisation is...   Learn More >
  • ROIWhat is an ROI? ROI stands for Return on Investment and means the amount of money you get back...   Learn More >
  • s

  • SegmentationSegmentation can take place in any form of digital marketing, and simply involves breaking...   Learn More >
  • SentimentA feeling of opinion on something. Sentiment analysis is often used wherever there are comments...   Learn More >
  • SERPs DominationSERPs Domination is when a single website is returned for all the results on the first page for...   Learn More >
  • ShareSharing is a term mostly used in social media that is a softer way to talk about posting...   Learn More >
  • Social ListeningThe process of monitoring social channels for people talking about your brand or things related...   Learn More >
  • Social ProofA way of expressing that people like/agree with an action, often by using usage stats. For...   Learn More >
  • SoLoMoShort for Social, Local, Mobile, SoLoMo is a marketing mindset that seeks to integrate three...   Learn More >
  • SpiderA spider is a type of bot deployed by search engines that crawls websites to index their...   Learn More >
  • Split TestingA way of testing whether one thing is better than another. For example, you could split test two...   Learn More >
  • SWOTAn acronym standing for Strengths, Weaknesses, Opportunities, Threats. SWOT is used to start...   Learn More >
  • t

  • Thin ContentContent on a website that has little to no value to a user. This is generally thought of as very...   Learn More >
  • ThumbnailA small picture (often auto-generated from a larger version of the picture) that goes alongside...   Learn More >
  • Tip JarA way to pay content creators. This functionality is implemented in different ways on different...   Learn More >
  • ToFuIn digital marketing, ToFu means "Top of Funnel" and refers to the first real contact someone...   Learn More >
  • Top of FunnelIn digital marketing, ToFu means "Top of Funnel" and refers to the first real contact someone...   Learn More >
  • Tracking LinksA hyperlink that is designed to be easily trackable, often by adding UTM parameters, or else by...   Learn More >
  • TrafficTraffic in online advertising is a catch-all term for visitors to a site (the online equivalent...   Learn More >
  • Trigger WarningA “trigger warning” (often abbreviated to TW) is a notice at the start of a piece of content...   Learn More >
  • TroubleshootingThe process of systematically testing for, finding and fixing problems (such as broken ads,...   Learn More >
  • TWA “trigger warning” (often abbreviated to TW) is a notice at the start of a piece of content...   Learn More >
  • u

  • Uniform Resource LocatorThe web address of a website or webpage. For example, the address of this website is...   Learn More >
  • Unique Selling PointAn acronym standing for Unique Selling Point. This is a concept based around how a...   Learn More >
  • UnmonetizedIf something is unmonetized that means that it has not been set up so that money is earned from...   Learn More >
  • URLThe web address of a website or webpage. For example, the address of this website is...   Learn More >
  • USPAn acronym standing for Unique Selling Point. This is a concept based around how a...   Learn More >
  • v

  • ViralA piece of content that is shared a lot by individuals (without payment) in a short period of...   Learn More >
  • Viral MarketingViral Marketing is where someone creates content so interesting that people share it widely for...   Learn More >
  • Viral VideoA Viral Video means a video which people share with each other at a high rate. Video Ads that...   Learn More >
  • VlogA video blog.
  • VloggerA video blogger.
  • Voice SearchWhen a search is made vocally as opposed to through text. This can occur on either voice-only...   Learn More >
  • w

  • WebpageAn individual page on a website.
  • Website Engagement RateA new metric added to GA4 which is the opposite of bounce rate. Instead of measuring the...   Learn More >
  • y

  • YMYLAn acronym for Your Money or Your Life, which encompasses all websites which give health or...   Learn More >
  • z

  • ZapierA company with a set of tools which link different platforms to make them easier to use (for...   Learn More >

 

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