A digital marketing blog written by a variety of experts, perfect to read on your early morning train to work.
Today’s consumers are savvy. They can spot an unethical or manipulative marketing campaign a mile away and will be quick to expose any businesses that fail to take their ethical responsibility seriously. Fortunately, there are still plenty of ways to create online ethical marketing strategies that are inspirational successful. Online […]
📆 This Month Let’s make the most of everything! Get more money per user, get better traffic from search, and increase your efficiency on social. Also a fascinating tale of either a man or an industry with no shame (depending on your take). Enjoy This Month’s Reads. [Get […]
It’s easy to get stuck in habits or mindsets, and that’s the through line on the three sets of questions this week. One person runs a campaign with a huge amount of ad groups that has always worked – and then can’t understand when it stops working. Others want to […]
If your website is ad-funded, then one of the three most important things to do to maximise your revenue is to maximise page views per user. (The other two most important things are increasing Page RPM and growing your audience). By increasing the number of pages that each visitor to […]
You’re undoubtedly already aware that your company needs to be active on social media. Around 49% of the global population uses social media to a certain degree, that is almost 4 billion individuals. Social media is one of the most efficient ways to expand a business. However, it can also […]
📆 This Month We dive into some confusing topics – measuring where conversions came from isn’t measuring what caused them, you shouldn’t cut budgets when times are tough, and… this can’t be right… don’t post links on social if you want more traffic from it. Enjoy This Month’s Reads. […]
Fun fact – 99% of experts will answer online advertising questions with “it depends”. But not here at Online Advertising Answers! Mostly because I hate giving that answer. It may be right most of the time but it’s not useful to hear. So keep reading for practical advice that only […]
If you are using Google AdSense to earn money from your website then, of course, increasing overall revenue should be your main goal. However, to measure the success of your AdSense setup, you should really look at the speed at which you are earning revenue, not just the amount of […]
Reducing costs is a common practice whenever a recession hits, and most of the time, it’s the marketing budget that gets cut first. Big marketing budgets are hard to justify during a recession because customers are unwilling to spend money. Even Google cut its marketing budget by half during the […]
📆 This Month The more things change, the more they stay the same. Learn the new jargon, the new way social media works, and why search isn’t working like it used to. Also how to easily automate your eCommerce, audit your display ads, and onboard for PPC. Enjoy This […]