The early train blog is written by various experts for online advertising professionals – perfect to read on your early morning train to work.
📆 This Month “The season” is here once again, and as always, there is a lot riding on it for websites and advertisers alike. We have a merry bunch of articles to make sure you succeed by focussing, optimising, and not missing a thing. Enjoy This Month’s Reads. […]
📆 This Month Quality. High-quality ads, leads, posts, content etc earn you more, work better, and build your brand. Yet somehow low quality (everything) endures. Understand why – and how to avoid mistaking short-term gains for success. Enjoy This Month’s Reads. [Get this roundup and some great exclusive […]
📆 This Month Big brain stuff. Seasonal planning, targeting emotions, maximising efficiency, and a list of the best ad networks to take with a pinch of salt. Enjoy This Month’s Reads. [Get this roundup and some great exclusive features for TMR subscribers sent straight to your inbox each […]
📆 This Month Let’s look at reality. Or, more specifically – perceptions of reality. Advertisers play on what you know (or what you think you know) all the time to get their message across. It’s a powerful tactic and one you should add to your arsenal to make the […]
📆 This Month How to rank better, engage faster, and work harder to go viral on social. [Remember: tips for organic social often have a nugget of truth for social ads.] We also look at how to make better choices with your ads with open bidding and by not […]
A Guide to Capturing Attention in the First 5 Seconds In an era where digital content is everywhere, one platform stands out as a titan for video sharing – YouTube. With its staggering user base of over a billion people, it’s no wonder businesses are constantly vying for a piece […]
Social media is a powerhouse of engagement, and who doesn’t want their content to go viral? Generating viral social media posts, however, isn’t just about luck. It’s a strategic play of understanding your audience, using trending topics, and employing compelling captions, among other things. In this post, we unveil seven […]
📆 This Month It’s time to talk numbers. With GA4 becoming the main analytics platform for most people this month, we go all in on analytics – what we hate, what the future is, and what we can learn from the past. Plus in the email version – as […]
📆 This Month The future. Predicting it, planning for it, measuring it. And I’m not talking about AI (well not until right at the end anyway). Plus in the email version – get context for your digital advertising performance last month with our exclusive benchmarks. Enjoy This Month’s Reads. […]
📆 This Month Middlemen. So many advertising middlemen. Find out about the tech, companies, and fees that get between an advertiser and a publisher. Also TikTok for search (?) and keeping Amazon listings fresh. Plus in the email version – get context for your digital advertising performance last month […]