The early train blog is written by various experts for online advertising professionals – perfect to read on your early morning train to work.
📆 This Month Big brain stuff. Seasonal planning, targeting emotions, maximising efficiency, and a list of the best ad networks to take with a pinch of salt. Enjoy This Month’s Reads. [Get this roundup and some great exclusive features for TMR subscribers sent straight to your inbox each […]
📆 This Month Let’s look at reality. Or, more specifically – perceptions of reality. Advertisers play on what you know (or what you think you know) all the time to get their message across. It’s a powerful tactic and one you should add to your arsenal to make the […]
📆 This Month How to rank better, engage faster, and work harder to go viral on social. [Remember: tips for organic social often have a nugget of truth for social ads.] We also look at how to make better choices with your ads with open bidding and by not […]
A Guide to Capturing Attention in the First 5 Seconds In an era where digital content is everywhere, one platform stands out as a titan for video sharing – YouTube. With its staggering user base of over a billion people, it’s no wonder businesses are constantly vying for a piece […]
Social media is a powerhouse of engagement, and who doesn’t want their content to go viral? Generating viral social media posts, however, isn’t just about luck. It’s a strategic play of understanding your audience, using trending topics, and employing compelling captions, among other things. In this post, we unveil seven […]
📆 This Month It’s time to talk numbers. With GA4 becoming the main analytics platform for most people this month, we go all in on analytics – what we hate, what the future is, and what we can learn from the past. Plus in the email version – as […]
📆 This Month The future. Predicting it, planning for it, measuring it. And I’m not talking about AI (well not until right at the end anyway). Plus in the email version – get context for your digital advertising performance last month with our exclusive benchmarks. Enjoy This Month’s Reads. […]
📆 This Month Middlemen. So many advertising middlemen. Find out about the tech, companies, and fees that get between an advertiser and a publisher. Also TikTok for search (?) and keeping Amazon listings fresh. Plus in the email version – get context for your digital advertising performance last month […]
Scouting for new keywords for Amazon is a never-ending process. Amazon listings need constant updating in line with the trends, so sellers have to keep searching for relevant keywords to boost their products’ traffic and conversion. But sellers usually “set and forget,” which leads to a stale Amazon listing. Many […]
📆 This Month Old ideas redefined! Re-use your old content, re-evaluate your video advertising, and redefine your audience. Don’t chase, the new – there are a ridiculous amount of opportunities lurking in what you already have. Plus in the email version – give your performance context with our Paid […]