A digital marketing blog written by a variety of experts, perfect to read on your early morning train to work.
📆 This Month Keep it simple stupid (no offence). SEO first principles, affiliate marketing for beginners, and a classic (but powerful) Google Ads strategy. On top of this, a powerful (and classic) metric everyone should use, and how to spice up your writing. Enjoy. [Get this roundup and […]
Unlike Yahoo! Answers, Online Advertising Answers is here to stay. Each month I get asked a frankly ridiculous amount of digital marketing questions, and so each month I share some of the most interesting ones with you in this convenient round-up. In this issue, I make a good case for […]
One way marketers boost their performance on paid search campaigns is to use the single keyword ad groups (SKAGs) strategy. This helps increase your relevance to search terms by creating laser focused ad groups. In this short guide, I’ll provide the basic information about SKAGs and how you can implement […]
Planning your business finances can be something of an overwhelming task. Let’s face it, getting this wrong is not just a matter of missing out on some profit here and there. Even small errors can influence the trajectory of your company in the long term. This is why it’s so […]
Affiliate marketing provides even non-marketing professionals with a chance to make money without much (or any) investment on their end. This is a great time for beginners to get into affiliate marketing since there are more opportunities than ever before. If you’re looking to step into the world of online […]
📆 This Month Think differently about marketing. Should you always run social ads? Should you write more? Are we tracking too much? So many questions, so many answers! Enjoy. [Get this roundup and some great exclusive features for TMR subscribers sent straight to your inbox each month by signing […]
Welcome to Online Advertising Answers. I don’t know about you but I obsessively give out digital marketing advice! So to double down, every month I reshare three questions I’ve answered here. This month I look at how paid search optimises to keywords – both in terms of intent and how […]
Running any business in this day and age requires social media advertising. With 72% of U.S. adults on these platforms, you’ll have to meet your audience there. However, the cost of running social media ad campaigns can get expensive. Meanwhile, there are ways to advertise without having to break your […]
TikTok has rapidly grown and nearly taken over the video content world since the platform first launched in 2018. Their initially unique approach to a bite-sized or short-form video created a global movement of infinitely scrollable content creation. Most marketers are learning that the platform isn’t just for Gen Z […]
Whether you are an experienced or first-time Amazon seller, you must know what customers look for when shopping online. This way, you can develop products and carry out strategies that target their wants and needs. One way to do this is keyword research, which you can use for search engine […]