A digital marketing blog written by a variety of experts, perfect to read on your early morning train to work.
📆 This Month More money from your ad setup, content, and SEO, and more value from LinkedIn. Plus why things will be changing on Meta Ads. Plus in the email version – a brand new bonus feature that will put your performance into perspective: online advertising monthly benchmarks. Enjoy […]
While content marketing essentially remains the same as it has always been, marketers have amassed more data over the years and are now able to make better predictions, craft better strategies, and deliver steadier, more long-lasting results. In pursuit of this endeavour, we have discovered there are certain content types […]
Hear me out – there are reasons to get excited about going on LinkedIn. Work reasons sure, but exciting reasons nonetheless if you want to get better at your job. And if your job is in digital marketing, then boy-oh-boy are you in the right place. Whether you are a […]
📆 This Month Good and bad advertising, and alternatives you should consider exploring. Also – is AI content the way forward? Probably not (according to the stats). Enjoy This Month’s Reads. [Get this roundup and some great exclusive features for TMR subscribers sent straight to your inbox each […]
Sad news I’m afraid for fans of Online Advertising Answers – this will be our final edition. So to go out with a bang I’ve gathered some of the most popular answers I’ve ever written for one final round-up. Let’s look again at the interaction with CTR and CPM on Facebook […]
Today’s consumers are savvy. They can spot an unethical or manipulative marketing campaign a mile away and will be quick to expose any businesses that fail to take their ethical responsibility seriously. Fortunately, there are still plenty of ways to create online ethical marketing strategies that are inspirational successful. Online […]
📆 This Month Let’s make the most of everything! Get more money per user, get better traffic from search, and increase your efficiency on social. Also a fascinating tale of either a man or an industry with no shame (depending on your take). Enjoy This Month’s Reads. [Get […]
It’s easy to get stuck in habits or mindsets, and that’s the through line on the three sets of questions this week. One person runs a campaign with a huge amount of ad groups that has always worked – and then can’t understand when it stops working. Others want to […]
If your website is ad-funded, then one of the three most important things to do to maximise your revenue is to maximise page views per user. (The other two most important things are increasing Page RPM and growing your audience). By increasing the number of pages that each visitor to […]
You’re undoubtedly already aware that your company needs to be active on social media. Around 49% of the global population uses social media to a certain degree, that is almost 4 billion individuals. Social media is one of the most efficient ways to expand a business. However, it can also […]