A digital marketing blog written by a variety of experts, perfect to read on your early morning train to work.
An infographic is a visual description to explain any text or data. Whether it’s a bit by bit on the most professional way to create an online course or the historical backdrop of TV, an infographic can assist you with passing on that data as an intriguing visual. Even the […]
📆 This Month Learn about every major platform – how to use it, how to make money from it, and how to know when the jig is up. Also great guides on ads.txt and measuring brand equity. Just the right amount to read for the month ahead. Enjoy. […]
It’s time for the May edition of Online Advertising Answers. Each month I share my answers to three questions I’ve been asked about digital marketing. This month I share how my own online advertising career started (accidentally), problems with Real-Time reports in Google Analytics (some things never change), and all […]
From the very inception of a company, there is a constant need to develop ways of standing out among its competitors. For this purpose, their only tool is to build a brand around their offered products and services. But the question is, how can this be done, especially in an […]
Customers have an association with a brand in their minds. These associations trigger a customer to purchase a particular product overlooking alternative options. The faster a brand comes to their mind, the more likely people will buy the product. This is the brand equity a company builds that ensures that […]
In the digital space, most marketing efforts revolve around ‘content’. Whether it is for social media, ad campaigns, or blogging, content stays at the ‘heart’ of every digital marketing channel. So to help you out, here are 9 essential tips for you to consider while formulating a concrete content marketing […]
📆 This Month This month we’re looking at UGC. How to launch your TikTok channel, research YT keywords, and why LinkedIn is so cringe (and more). Enjoy. [Get this roundup and some great exclusive features for TMR subscribers sent straight to your inbox each month by signing up […]
Hello and welcome to the April edition of Online Advertising Answers – a monthly look at three questions I’ve been sent about digital marketing. This month I discuss the pain point of the moment – GA4 and whether or not to switch. I also give advice on measuring SEO performance […]
Here’s a fact: 95% of search traffic goes to the first page of search results. Most people don’t go beyond it. That said, if your website isn’t fully optimized for search, Google will give it a low ranking. Once it lands on pages three and below, your chances of getting […]
A product launch is all about getting eyeballs on your new offering. To do this, marketing firms routinely utilize emerging technology to boost the buzz around their new product/service. Currently, that technology is live streaming. While you shouldn’t throw out more traditional methods like video marketing and brand partnerships, increasing […]