Branding Glossary


Do you know the difference between an Unstructured Citation and a Unique Selling Point? What about brand awareness and a brand campaign? Find out by using the below feature to search through our Branding Glossary.

The glossary is being updated all the time. If you think there is anything missing, please get in touch to let us know at justin@theonlineadvertisingguide.com

Please note: The below contains terms related to branding, acronyms of branding terms, abbreviations of branding terms, and synonyms of branding terms!

If you’re looking for something specific, we recommend you use the search box.

 

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  • a

  • Advertising RateBefore you can work out how much money your site will make, you have to understand the different...   Learn More >
  • AIDASAIDAS is a variation of the original AIDA model, which is known as one of the hierarchy of...   Learn More >
  • AMAAMA stands for Ask Me Anything and is a form of question and answer session that originated on...   Learn More >
  • Ask Me AnythingAMA stands for Ask Me Anything and is a form of question and answer session that originated on...   Learn More >
  • b

  • BacklinkA backlink is a link from another website. Backlinks are different to inbound links, which...   Learn More >
  • BrandThe distinguishable identity of a company, product, or even of an individual (ie their personal...   Learn More >
  • Brand AdvertisingBrand Advertising is when advertisers pay to improve the value of their brand. This can be...   Learn More >
  • Brand AwarenessBrand Awareness generally means how memorable a brand is under different conditions. It is...   Learn More >
  • Brand BuyA Brand Buy is an ad buy for brand advertising purposes.
  • Brand CampaignA Brand Campaign is an Ad Campaign where the focus is increasing the value of a brand. For...   Learn More >
  • Brand NetworkA Brand Network is an advertising network which only deals with “premium” websites, and will...   Learn More >
  • Brand SpendA Brand Spend is an advertising campaign designed to increase the value of a brand (as opposed...   Learn More >
  • c

  • CanvaA popular and simple design tool that can be accessed through a browser. Canva has a large...   Learn More >
  • Co-BrandingWhen one brand tries to link itself intrinsically in the minds of the user with another, often...   Learn More >
  • Cost Per DayWhat does CPD mean? The CPD price is the amount that gets paid for every day that an ad is on a...   Learn More >
  • CPDWhat does CPD mean? The CPD price is the amount that gets paid for every day that an ad is on a...   Learn More >
  • e

  • E-A-TE-A-T stands for Expertise, Authoritativeness and Trustworthiness. It is a concept that Google's...   Learn More >
  • EARLA metric on Facebook Ads which uses surveys to see whether people remember seeing an ad within...   Learn More >
  • EngagementAn Engagement is any sort of interaction with content. For example on a video it would...   Learn More >
  • Estimated Ad Recall LiftA metric on Facebook Ads which uses surveys to see whether people remember seeing an ad within...   Learn More >
  • f

  • FlywheelA flywheel is a type of wheel that is designed to efficiently translate one type of momentum...   Learn More >
  • h

  • HeuristicMarketers and advertisers often use heuristics to understand shopper behaviour and to influence...   Learn More >
  • Homepage TakeoverWhat is a Homepage Takeover? A Homepage Takeover is a type of roadblock in which the Homepage...   Learn More >
  • HPTOWhat is a Homepage Takeover? A Homepage Takeover is a type of roadblock in which the Homepage...   Learn More >
  • i

  • IGInstagram is a free photo and video sharing social network, created in 2010 and acquired in 2012...   Learn More >
  • Inbound LinkAn inbound link is a link that leads to your webpage. In SEO it is important to have lots of...   Learn More >
  • Inbound MarketingInbound marketing refers to trying to get customers to come to you as opposed to going out and...   Learn More >
  • InfluencerAn Influencer is essentially the internet version of a celebrity. The unofficial definition of...   Learn More >
  • Influencer MarketingUsing influencers to market a product or brand. This can be direct via paying an influencer (eg...   Learn More >
  • InstagramInstagram is a free photo and video sharing social network, created in 2010 and acquired in 2012...   Learn More >
  • j

  • Joint CopyrightWhen a piece of content belongs to multiple people/companies. This often happens for co-branded...   Learn More >
  • k

  • Keyword TargetingKeyword targeting is the process of targeting marketing activities at specific sets of useful...   Learn More >
  • l

  • Link VelocityThe rate at which a site gets new inbound links, usually measured as the number of linking...   Learn More >
  • m

  • Media KitA pack of materials about an organisation. This can either be a pack of prices and options for...   Learn More >
  • p

  • Paid SearchWhat Does Paid Search Mean? Paid Search refers to ads placed in search engines above 'organic'...   Learn More >
  • r

  • ReskinWhat is a Reskin? A reskin is a branded image that replaces the background of a website. It...   Learn More >
  • s

  • Search Engine OptimisationSEO stands for Search Engine Optimisation and is the process of improving where your webpages...   Learn More >
  • SEOSEO stands for Search Engine Optimisation and is the process of improving where your webpages...   Learn More >
  • SponsorshipWhat is a Sponsorship? In online advertising, a sponsorship is where an advertiser pays to have...   Learn More >
  • Style GuideA Style Guide is a manual that specifies the house style of a business. It typically includes...   Learn More >
  • SubdomainA subdomain is part of a larger domain, usually separated by a dot and at the beginning of a...   Learn More >
  • t

  • TLDTLD stands for Top-Level Domain. Top-Level Domain refers to the most important part (rightmost)...   Learn More >
  • Top-Level DomainTLD stands for Top-Level Domain. Top-Level Domain refers to the most important part (rightmost)...   Learn More >
  • TumblrTumblr is a multimedia social network owned by Automattic (who bought it from Verizon). Founded...   Learn More >
  • u

  • Unique Selling PointAn acronym standing for Unique Selling Point. This is a concept based around how a...   Learn More >
  • Unstructured CitationA mention of a website or business which doesn't provide useful details (such as the URL,...   Learn More >
  • USPAn acronym standing for Unique Selling Point. This is a concept based around how a...   Learn More >

 

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