Branding Glossary


Do you know the difference between an Unstructured Citation and a Unique Selling Point? What about brand awareness and a brand campaign? Find out by using the below feature to search through our Branding Glossary.

The glossary is being updated all the time. If you think there is anything missing, please get in touch to let us know at justin@theonlineadvertisingguide.com

Please note: The below contains terms related to branding, acronyms of branding terms, abbreviations of branding terms, and synonyms of branding terms!

If you’re looking for something specific, we recommend you use the search box.

 

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  • Advertising Rate
    Before you can work out how much money your site will make, you have to understand the different...   Learn More >
  • AIDAS
    AIDAS is a variation of the original AIDA model, which is known as one of the hierarchy of...   Learn More >
  • AMA
    AMA stands for Ask Me Anything and is a form of question and answer session that originated on...   Learn More >
  • Ask Me Anything
    AMA stands for Ask Me Anything and is a form of question and answer session that originated on...   Learn More >
  • Backlink
    A backlink is a link from another website. Backlinks are different to inbound links, which...   Learn More >
  • Brand
    The distinguishable identity of a company, product, or even of an individual (ie their personal...   Learn More >
  • Brand Advertising
    Brand Advertising is when advertisers pay to improve the value of their brand. This can be...   Learn More >
  • Brand Awareness
    Brand Awareness generally means how memorable a brand is under different conditions. It is...   Learn More >
  • Brand Buy
    A Brand Buy is an ad buy for brand advertising purposes.
  • Brand Campaign
    A Brand Campaign is an Ad Campaign where the focus is increasing the value of a brand. For...   Learn More >
  • Brand Network
    A Brand Network is an advertising network which only deals with “premium” websites, and will...   Learn More >
  • Brand Spend
    A Brand Spend is an advertising campaign designed to increase the value of a brand (as opposed...   Learn More >
  • Canva
    A popular and simple design tool that can be accessed through a browser. Canva has a large...   Learn More >
  • Co-Branding
    When one brand tries to link itself intrinsically in the minds of the user with another, often...   Learn More >
  • Cost Per Day
    What does CPD mean? The CPD price is the amount that gets paid for every day that an ad is on a...   Learn More >
  • CPD
    What does CPD mean? The CPD price is the amount that gets paid for every day that an ad is on a...   Learn More >
  • E-A-T
    E-A-T stands for Expertise, Authoritativeness and Trustworthiness. It is a concept that Google's...   Learn More >
  • EARL
    A metric on Facebook Ads which uses surveys to see whether people remember seeing an ad within...   Learn More >
  • Engagement
    An Engagement is any sort of interaction with content. For example on a video it would...   Learn More >
  • Estimated Ad Recall Lift
    A metric on Facebook Ads which uses surveys to see whether people remember seeing an ad within...   Learn More >
  • Flywheel
    A flywheel is a type of wheel that is designed to efficiently translate one type of momentum...   Learn More >
  • Heuristic
    Marketers and advertisers often use heuristics to understand shopper behaviour and to influence...   Learn More >
  • Homepage Takeover
    What is a Homepage Takeover? A Homepage Takeover is a type of roadblock in which the Homepage...   Learn More >
  • HPTO
    What is a Homepage Takeover? A Homepage Takeover is a type of roadblock in which the Homepage...   Learn More >
  • IG
    Instagram is a free photo and video sharing social network, created in 2010 and acquired in 2012...   Learn More >
  • Inbound Link
    An inbound link is a link that leads to your webpage. In SEO it is important to have lots of...   Learn More >
  • Inbound Marketing
    Inbound marketing refers to trying to get customers to come to you as opposed to going out and...   Learn More >
  • Influencer
    An Influencer is essentially the internet version of a celebrity. The unofficial definition of...   Learn More >
  • Influencer Marketing
    Using influencers to market a product or brand. This can be direct via paying an influencer (eg...   Learn More >
  • Instagram
    Instagram is a free photo and video sharing social network, created in 2010 and acquired in 2012...   Learn More >
  • Joint Copyright
    When a piece of content belongs to multiple people/companies. This often happens for co-branded...   Learn More >
  • Keyword Targeting
    Keyword targeting is the process of targeting marketing activities at specific sets of useful...   Learn More >
  • Link Velocity
    The rate at which a site gets new inbound links, usually measured as the number of linking...   Learn More >
  • Media Kit
    A pack of materials about an organisation. This can either be a pack of prices and options for...   Learn More >
  • Paid Search
    What Does Paid Search Mean? Paid Search refers to ads placed in search engines above 'organic'...   Learn More >
  • Reskin
    What is a Reskin? A reskin is a branded image that replaces the background of a website. It...   Learn More >
  • Search Engine Optimisation
    SEO stands for Search Engine Optimisation and is the process of improving where your webpages...   Learn More >
  • SEO
    SEO stands for Search Engine Optimisation and is the process of improving where your webpages...   Learn More >
  • Sponsorship
    What is a Sponsorship? In online advertising, a sponsorship is where an advertiser pays to have...   Learn More >
  • Style Guide
    A Style Guide is a manual that specifies the house style of a business. It typically includes...   Learn More >
  • Subdomain
    A subdomain is part of a larger domain, usually separated by a dot and at the beginning of a...   Learn More >
  • TLD
    TLD stands for Top-Level Domain. Top-Level Domain refers to the most important part (rightmost)...   Learn More >
  • Top-Level Domain
    TLD stands for Top-Level Domain. Top-Level Domain refers to the most important part (rightmost)...   Learn More >
  • Tumblr
    Tumblr is a multimedia social network owned by Automattic (who bought it from Verizon). Founded...   Learn More >
  • Unique Selling Point
    An acronym standing for Unique Selling Point. This is a concept based around how a...   Learn More >
  • Unstructured Citation
    A mention of a website or business which doesn't provide useful details (such as the URL,...   Learn More >
  • USP
    An acronym standing for Unique Selling Point. This is a concept based around how a...   Learn More >

 

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