Do you know the difference between a cookie and a pixel? Find out by using the below feature to search through our Behavioural Targeting Glossary.
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Please note: The below contains terms related to behavioural targeting, acronyms of behavioural targeting terms, abbreviations of behavioural targeting terms, and synonyms of behavioural targeting terms!
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- Abandoned CartWhen someone adds something to their shopping cart on a website that sells things but then... Learn More >
- Abandoned Cart EmailAn Abandoned Cart Email is an email sent to people who started adding things to their shopping... Learn More >
- AdChoicesAdChoices is an advertising industry initiative to ensure that behavioural advertising isn't... Learn More >
- Behavioural AdvertisingAdvertising that is based on working out users interests by what websites they have visited,... Learn More >
- Behavioural SegmentationBehavioural Segmentation is the process of splitting people by their activity (or lack of... Learn More >
- Behavioural TargetingThis is a term used to describe targeting based on data that is gathered on a user. This can... Learn More >
- CookieA cookie is usually a way for a webpage to store a small amount of information on your computer... Learn More >
- Device TargetingDevice targeting is the process of making ads deliver on a specific type of computer - be it... Learn More >
- Exclusion PixelAn Exclusion Pixel is a way of stopping ads from appearing in a certain place or to a certain... Learn More >
- Geo-TargetingIn Digital Marketing, Geo-Targeting means aiming content (an ad, webpage etc) at a particular... Learn More >
- Negative TargetingThe process of targeting an ad away from a user or piece of content. For example, an airline may... Learn More >
- PixelA pixel is what makes up the images displayed on your computer. They are minute dots of colour,... Learn More >
- SegmentationSegmentation can take place in any form of digital marketing, and simply involves breaking... Learn More >
- TroubleshootingThe process of systematically testing for, finding and fixing problems (such as broken ads,... Learn More >