Reuben Yonatan

About Reuben Yonatan

Reuben Yonatan is the founder and CEO of GetVoIP, a VoIP comparison resource that helps companies understand and choose a business communication solution for their specific needs. Reuben helps SMBs align business strategy with culture and improve overall corporate infrastructure. Follow him on Twitter @ReubenYonatan

Your Customer Acquisition Cost Formula + How to Optimize It

November 22, 2021 in Early Train Blog tagged General Marketing Tips by Reuben Yonatan (updated on October 14, 2021)

Customer acquisition cost, abbreviated as CAC, refers to how much a company needs to pay to acquire a new customer. Knowing the costs involved with acquiring your customers is essential, if it’s too high, you’ll need to re-think some of your marketing strategies. Did you know that customer acquisition can […]