According to this survey from Content Marketing Institute, most business owners use content marketing as a strategy to boost their business. If you have been one of them too, you already know the importance of content marketing in business. But one thing to note is that choosing the right content […]
A digital marketing strategy is more than just planning to promote your services online. It requires much of your efforts to dig deeper into every other aspect of making it come into action. And so, your digital marketing plan should include the pricing model as well, to determine exactly what […]
Nobody in their right mind would have predicted the importance of social media influencers two decades ago. If anything, people like Pewdiepie and Logan Paul were considered the outcasts of the marketing and advertising sphere. Today these internet celebrities can command eight figure sums for their tweets, Instagram stories, snaps […]