Every year, without exception, the number of digital marketing terms you are expected to know continues to grow. Our industry’s lexicon simply refuses to stop expanding – and it can be hard to keep up. So here is our yearly round-up of the most important 101 digital marketing terms of […]
📆 This Month Keep it simple stupid (no offence). SEO first principles, affiliate marketing for beginners, and a classic (but powerful) Google Ads strategy. On top of this, a powerful (and classic) metric everyone should use, and how to spice up your writing. Enjoy. [Get this roundup and […]
Unlike Yahoo! Answers, Online Advertising Answers is here to stay. Each month I get asked a frankly ridiculous amount of digital marketing questions, and so each month I share some of the most interesting ones with you in this convenient round-up. In this issue, I make a good case for […]
📆 This Month Think differently about marketing. Should you always run social ads? Should you write more? Are we tracking too much? So many questions, so many answers! Enjoy. [Get this roundup and some great exclusive features for TMR subscribers sent straight to your inbox each month by signing […]
Welcome to Online Advertising Answers. I don’t know about you but I obsessively give out digital marketing advice! So to double down, every month I reshare three questions I’ve answered here. This month I look at how paid search optimises to keywords – both in terms of intent and how […]
📆 This Month A useful tool for an old metric, a surprisingly useless new metric, knowing your customers, and not knowing who you are dealing with on LinkedIn (fun fact: it’s no one!). All this and bonus features galore (if you sign up to our newsletter)! Enjoy. [Get […]
Hello! A warm welcome to the June edition of Online Advertising Answers. Every month I answer questions on digital marketing and share three of my favourites here. This month I look at how to segment internal traffic (and make the most out of it), how to use ad impressions to […]
📆 This Month Learn about every major platform – how to use it, how to make money from it, and how to know when the jig is up. Also great guides on ads.txt and measuring brand equity. Just the right amount to read for the month ahead. Enjoy. […]
It’s time for the May edition of Online Advertising Answers. Each month I share my answers to three questions I’ve been asked about digital marketing. This month I share how my own online advertising career started (accidentally), problems with Real-Time reports in Google Analytics (some things never change), and all […]
📆 This Month This month we’re looking at UGC. How to launch your TikTok channel, research YT keywords, and why LinkedIn is so cringe (and more). Enjoy. [Get this roundup and some great exclusive features for TMR subscribers sent straight to your inbox each month by signing up […]