Jori Hamilton

About Jori Hamilton

Jori Hamilton is an experienced writer living in the Northwestern U.S. Her areas of expertise and topics she typically covers revolve around digital marketing, business productivity, and SEO best practices. To learn more about Jori, you can follow her on Twitter: @HamiltonJori

Ways to Use Live Streaming During a Product Launch

A product launch is all about getting eyeballs on your new offering. To do this, marketing firms routinely utilize emerging technology to boost the buzz around their new product/service. Currently, that technology is live streaming. While you shouldn’t throw out more traditional methods like video marketing and brand partnerships, increasing […]

Why You Should Incorporate Emotional Intelligence Into Your Digital Marketing

Emotional intelligence (EI) plays an integral part in our ability to understand and connect with others. To understand what someone wants or needs, you have to think from their perspective and empathize with them. If you are struggling to connect with your target customers and experience growth, you may need […]

Strategies for Developing a Loyal Customer Base

Digital marketers often focus much of their time and resources on the buyer’s journey’s awareness, consideration, and decision stages. Of course, this would be wonderful if the buyer’s journey consisted only of these three stages. But there’s another: the retention stage. The retention stage is centred on growing the relationship […]