Jori Hamilton

About Jori Hamilton

Jori Hamilton is an experienced writer living in the Northwestern U.S. Her areas of expertise and topics she typically covers revolve around digital marketing, business productivity, and SEO best practices. To learn more about Jori, you can follow her on Twitter: @HamiltonJori

5 Ways To Approach Online Marketing Ethically

Today’s consumers are savvy. They can spot an unethical or manipulative marketing campaign a mile away and will be quick to expose any businesses that fail to take their ethical responsibility seriously. Fortunately, there are still plenty of ways to create online ethical marketing strategies that are inspirational successful. Online […]

Determining Whether a Digital Marketing Trend is Here to Last

One thing that makes the world of digital marketing so exciting is that it’s constantly changing. It requires you to keep researching, testing, and experimenting with the latest and greatest trends to determine what might resonate with your audience. Unfortunately, that’s also what makes it a little overwhelming and stressful, […]

How Utilizing User Personas Helps Fine-Tune and Improve Marketing Strategies

In the course of building a marketing strategy, there are many kinds of big data tools you can use. User personas are one of these tools. These personas serve as composites of all your hard-earned demographic data to strengthen your market understanding. User personas can be extremely helpful. They allow […]

Ways to Use Live Streaming During a Product Launch

A product launch is all about getting eyeballs on your new offering. To do this, marketing firms routinely utilize emerging technology to boost the buzz around their new product/service. Currently, that technology is live streaming. While you shouldn’t throw out more traditional methods like video marketing and brand partnerships, increasing […]

Why You Should Incorporate Emotional Intelligence Into Your Digital Marketing

Emotional intelligence (EI) plays an integral part in our ability to understand and connect with others. To understand what someone wants or needs, you have to think from their perspective and empathize with them. If you are struggling to connect with your target customers and experience growth, you may need […]

Strategies for Developing a Loyal Customer Base

Digital marketers often focus much of their time and resources on the buyer’s journey’s awareness, consideration, and decision stages. Of course, this would be wonderful if the buyer’s journey consisted only of these three stages. But there’s another: the retention stage. The retention stage is centred on growing the relationship […]