Today’s consumers are savvy. They can spot an unethical or manipulative marketing campaign a mile away and will be quick to expose any businesses that fail to take their ethical responsibility seriously. Fortunately, there are still plenty of ways to create online ethical marketing strategies that are inspirational successful. Online […]
One thing that makes the world of digital marketing so exciting is that it’s constantly changing. It requires you to keep researching, testing, and experimenting with the latest and greatest trends to determine what might resonate with your audience. Unfortunately, that’s also what makes it a little overwhelming and stressful, […]
Planning your business finances can be something of an overwhelming task. Let’s face it, getting this wrong is not just a matter of missing out on some profit here and there. Even small errors can influence the trajectory of your company in the long term. This is why it’s so […]
Running any business in this day and age requires social media advertising. With 72% of U.S. adults on these platforms, you’ll have to meet your audience there. However, the cost of running social media ad campaigns can get expensive. Meanwhile, there are ways to advertise without having to break your […]
In the course of building a marketing strategy, there are many kinds of big data tools you can use. User personas are one of these tools. These personas serve as composites of all your hard-earned demographic data to strengthen your market understanding. User personas can be extremely helpful. They allow […]
A product launch is all about getting eyeballs on your new offering. To do this, marketing firms routinely utilize emerging technology to boost the buzz around their new product/service. Currently, that technology is live streaming. While you shouldn’t throw out more traditional methods like video marketing and brand partnerships, increasing […]
Emotional intelligence (EI) plays an integral part in our ability to understand and connect with others. To understand what someone wants or needs, you have to think from their perspective and empathize with them. If you are struggling to connect with your target customers and experience growth, you may need […]
Digital marketers often focus much of their time and resources on the buyer’s journey’s awareness, consideration, and decision stages. Of course, this would be wonderful if the buyer’s journey consisted only of these three stages. But there’s another: the retention stage. The retention stage is centred on growing the relationship […]
When it comes to search engines, Google gets all the attention. Having dominated the early days of internet exploration, this tech giant has become a focal point for both Paid Search and SEO for many businesses. But should you base your entire marketing strategy on Google? No search engine — […]
Over the last decade or so, content marketing has risen to become one of the most effective and versatile tools in the hospitality sector. This is chiefly because it is built on solid foundations of relevance and value to consumers. However, that doesn’t mean that it’s bulletproof. Many businesses make […]