As the world continues to grapple with this concept of the new normal, consumer behaviour continues to increasingly pivot toward the online world. As such, establishing a solid eCommerce presence is no longer an option but a necessity. But with online commerce competition at an all-time high, you can’t just […]
The global pandemic has forced the world to rethink how they do things. From the way they communicate and work to the way they shop and conduct business. With quarantine restrictions being imposed on and off a year after the global pandemic was declared, it’s become increasingly important for businesses […]
Creating a brand and its detailed brand guidelines are critical to building a company’s identity. These are the first steps to putting marketing and public relations into motion; advertising a company’s brand should be a top priority for small businesses. Before any marketing plans may be employed, knowing what the […]
Today’s consumers are constantly bombarded with marketing messages and seemingly endless product and brand options. With such a broad selection, you’d think that buyers will easily switch to novel products, and new companies can easily take a slice of the market share. But this is not always the case. Some […]
HubSpot defines a brand as “a feature or set of features that distinguish one organization from another.” Your brand includes your name, logo, tagline, design, product, packaging, customer experience, and so much more. Meanwhile, branding is the process of creating and using these features to differentiate your company from competitors. […]