Do you know the difference between a CPA and a CPM? What about a ROAS and a Rev Share? Find out by using the below feature to search through our Affiliate Marketing Glossary.
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Please note: The below contains terms related to affiliate marketing, acronyms of affiliate marketing terms, abbreviations of affiliate marketing terms, and synonyms of affiliate marketing terms!
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a
- Affiliate MarketingFor websites, affiliate marketing is typically the practice of putting a link to a product or... Learn More >
- AmazonThe largest online retailer in the world. Amazon started out selling books and now sells pretty... Learn More >
- ArbitrageArbitrage is the tactic of buying something at one price and then selling it at a higher price.... Learn More >
c
- ClickWhat is a Click? When it comes to online advertising, a click refers to a user clicking on an... Learn More >
- Click-Through RateWhat does CTR mean? CTR stands for Click-Through Rate. It is the percentage of clicks on a link... Learn More >
- ContentContent is a generic term for stuff on the internet, such as posts, articles, videos, pictures etc.
- Conversion RateThe Conversion Rate (CR) of a campaign is the number of conversions achieved per click. It is... Learn More >
- Conversion Rate OptimisationThe Conversion Rate (CR) of a campaign is the number of conversions achieved per click. It is... Learn More >
- Conversion Rate OptimisationThe Conversion Rate (CR) of a campaign is the number of conversions achieved per click. It is... Learn More >
- Cost Per AcquisitionWhat does CPA mean? The CPA price is the amount that gets paid when an ad leads to a sale (or... Learn More >
- Cost Per ClickWhat does CPC mean? The Cost Per Click price is the amount paid every time a user clicks on an... Learn More >
- Cost Per ThousandWhat does CPM mean? CPM is an ad pricing model used to buy advertising space, most commonly for... Learn More >
- CPAWhat does CPA mean? The CPA price is the amount that gets paid when an ad leads to a sale (or... Learn More >
- CPCWhat does CPC mean? The Cost Per Click price is the amount paid every time a user clicks on an... Learn More >
- CPCVWhat does CPC mean? The Cost Per Click price is the amount paid every time a user clicks on an... Learn More >
- CPMWhat does CPM mean? CPM is an ad pricing model used to buy advertising space, most commonly for... Learn More >
- CRThe Conversion Rate (CR) of a campaign is the number of conversions achieved per click. It is... Learn More >
- CTRWhat does CTR mean? CTR stands for Click-Through Rate. It is the percentage of clicks on a link... Learn More >
e
- ecommerce conversion rateThe Conversion Rate (CR) of a campaign is the number of conversions achieved per click. It is... Learn More >
- eCPMeCPM is like the cost per kilo of online advertising pricing. It is effectively what you would... Learn More >
- Effective Cost Per ThousandeCPM is like the cost per kilo of online advertising pricing. It is effectively what you would... Learn More >
g
- Geo-TargetingIn Digital Marketing, Geo-Targeting means aiming content (an ad, webpage etc) at a particular... Learn More >
i
- Incremental RevenueIncremental Revenue in online advertising usually means the extra amount of money made from... Learn More >
- InfluencerAn Influencer is essentially the internet version of a celebrity. The unofficial definition of... Learn More >
- Influencer MarketingUsing influencers to market a product or brand. This can be direct via paying an influencer (eg... Learn More >
- Influencer MarketingAn Influencer is essentially the internet version of a celebrity. The unofficial definition of... Learn More >
- Influencer Marketing PlatformUsing influencers to market a product or brand. This can be direct via paying an influencer (eg... Learn More >
- Influencer Marketing PlatformA marketing platform that helps brands with their influencer marketing. Often not much more than... Learn More >
- Influencer Marketing PlatformAn Influencer is essentially the internet version of a celebrity. The unofficial definition of... Learn More >
- Insertion OrderAn IO is an Insertion Order which in online advertising is the contract that provides the... Learn More >
- IOAn IO is an Insertion Order which in online advertising is the contract that provides the... Learn More >
k
- KeywordA keyword means something that is entered into a search engine. They can be targeted by Paid... Learn More >
l
- LeadA potential customer, or a way to get in touch with a potential customer (eg email address,... Learn More >
- Lead GenerationLead generation (or Lead Gen) is the gathering of potential customers' contact information and... Learn More >
- Local InfluencerAn influencer whose followers are concentrated in one geographic area.
- Long Tail KeywordMultiple word keywords which really define the company targeting it. These keywords have low... Learn More >
m
- MetricsMetrics are measurable statistics that are used in digital marketing to improve performance such... Learn More >
- Micro-InfluencerAn influential person on social media with less than 10,000 followers. Often thought to be more... Learn More >
p
- PAA type of advertising where an algorithm is used to decide which ads are placed in which... Learn More >
- Paid SearchWhat Does Paid Search Mean? Paid Search refers to ads placed in search engines above 'organic'... Learn More >
- ProgrammaticA type of advertising where an algorithm is used to decide which ads are placed in which... Learn More >
- PublisherA publisher of a website is the person or company responsible for the content on a website. This... Learn More >
r
- Return On Ad SpendWhat is ROAS? Return On Ad Spend (ROAS) is a metric used in online advertising to calculate how... Learn More >
- RevenueThe total amount of money taken in by a person or company, before any expenses (such as taxes... Learn More >
- Revenue ShareWhen using an Ad Network, the income from advertising will be split between the Ad Network and... Learn More >
- ROASWhat is ROAS? Return On Ad Spend (ROAS) is a metric used in online advertising to calculate how... Learn More >
s
- Search Engine MarketingSearch Engine Marketing (or SEM) is a type of marketing where you focus on improving the... Learn More >
- Search Engine OptimisationSEO stands for Search Engine Optimisation and is the process of improving where your webpages... Learn More >
- SEMSearch Engine Marketing (or SEM) is a type of marketing where you focus on improving the... Learn More >
- SEOSEO stands for Search Engine Optimisation and is the process of improving where your webpages... Learn More >
v
- view-through conversion rateThe Conversion Rate (CR) of a campaign is the number of conversions achieved per click. It is... Learn More >
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