Affiliate Marketing Glossary


Do you know the difference between a CPA and a CPM? What about a ROAS and a Rev Share? Find out by using the below feature to search through our Affiliate Marketing Glossary.

The glossary is being updated all the time. If you think there is anything missing, please get in touch to let us know at justin@theonlineadvertisingguide.com

Please note: The below contains terms related to affiliate marketing, acronyms of affiliate marketing terms, abbreviations of affiliate marketing terms, and synonyms of affiliate marketing terms!

 

If you’re looking for something specific, we recommend you use the search box.

 

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  • a

  • Affiliate MarketingFor websites, affiliate marketing is typically the practice of putting a link to a product or...   Learn More >
  • AmazonThe largest online retailer in the world. Amazon started out selling books and now sells pretty...   Learn More >
  • ArbitrageArbitrage is the tactic of buying something at one price and then selling it at a higher price....   Learn More >
  • c

  • ClickWhat is a Click? When it comes to online advertising, a click refers to a user clicking on an...   Learn More >
  • Click-Through RateWhat does CTR mean? CTR stands for Click-Through Rate. It is the percentage of clicks on a link...   Learn More >
  • ContentContent is a generic term for stuff on the internet, such as posts, articles, videos, pictures etc.
  • Conversion RateThe Conversion Rate (CR) of a campaign is the number of conversions achieved per click. It is...   Learn More >
  • Cost Per AcquisitionWhat does CPA mean? The CPA price is the amount that gets paid when an ad leads to a sale (or...   Learn More >
  • Cost Per ClickWhat does CPC mean? The Cost Per Click price is the amount paid every time a user clicks on an...   Learn More >
  • Cost Per ThousandWhat does CPM mean? CPM is an ad pricing model used to buy advertising space, most commonly for...   Learn More >
  • CPAWhat does CPA mean? The CPA price is the amount that gets paid when an ad leads to a sale (or...   Learn More >
  • CPCWhat does CPC mean? The Cost Per Click price is the amount paid every time a user clicks on an...   Learn More >
  • CPMWhat does CPM mean? CPM is an ad pricing model used to buy advertising space, most commonly for...   Learn More >
  • CRThe Conversion Rate (CR) of a campaign is the number of conversions achieved per click. It is...   Learn More >
  • CTRWhat does CTR mean? CTR stands for Click-Through Rate. It is the percentage of clicks on a link...   Learn More >
  • e

  • eCPMeCPM is like the cost per kilo of online advertising pricing. It is effectively what you would...   Learn More >
  • Effective Cost Per ThousandeCPM is like the cost per kilo of online advertising pricing. It is effectively what you would...   Learn More >
  • g

  • Geo-TargetingIn Digital Marketing, Geo-Targeting means aiming content (an ad, webpage etc) at a particular...   Learn More >
  • i

  • Incremental RevenueIncremental Revenue in online advertising usually means the extra amount of money made from...   Learn More >
  • InfluencerAn Influencer is essentially the internet version of a celebrity. The unofficial definition of...   Learn More >
  • Influencer MarketingUsing influencers to market a product or brand. This can be direct via paying an influencer (eg...   Learn More >
  • Influencer Marketing PlatformA marketing platform that helps brands with their influencer marketing. Often not much more than...   Learn More >
  • Insertion OrderAn IO is an Insertion Order which in online advertising is the contract that provides the...   Learn More >
  • IOAn IO is an Insertion Order which in online advertising is the contract that provides the...   Learn More >
  • k

  • KeywordA keyword means something that is entered into a search engine. They can be targeted by Paid...   Learn More >
  • l

  • LeadA potential customer, or a way to get in touch with a potential customer (eg email address,...   Learn More >
  • Lead GenerationLead generation (or Lead Gen) is the gathering of potential customers' contact information and...   Learn More >
  • Local InfluencerAn influencer whose followers are concentrated in one geographic area.
  • Long Tail KeywordMultiple word keywords which really define the company targeting it.  These keywords have low...   Learn More >
  • m

  • MetricsMetrics are measurable statistics that are used in digital marketing to improve performance such...   Learn More >
  • Micro-InfluencerAn influential person on social media with less than 10,000 followers. Often thought to be more...   Learn More >
  • p

  • PAA type of advertising where an algorithm is used to decide which ads are placed in which...   Learn More >
  • Paid SearchWhat Does Paid Search Mean? Paid Search refers to ads placed in search engines above 'organic'...   Learn More >
  • ProgrammaticA type of advertising where an algorithm is used to decide which ads are placed in which...   Learn More >
  • PublisherA publisher of a website is the person or company responsible for the content on a website. This...   Learn More >
  • r

  • Return On Ad SpendWhat is ROAS? Return On Ad Spend (ROAS) is a metric used in online advertising to calculate how...   Learn More >
  • RevenueThe total amount of money taken in by a person or company, before any expenses (such as taxes...   Learn More >
  • Revenue ShareWhen using an Ad Network, the income from advertising will be split between the Ad Network and...   Learn More >
  • ROASWhat is ROAS? Return On Ad Spend (ROAS) is a metric used in online advertising to calculate how...   Learn More >
  • s

  • Search Engine MarketingSearch Engine Marketing (or SEM) is a type of marketing where you focus on improving the...   Learn More >
  • Search Engine OptimisationSEO stands for Search Engine Optimisation and is the process of improving where your webpages...   Learn More >
  • SEMSearch Engine Marketing (or SEM) is a type of marketing where you focus on improving the...   Learn More >
  • SEOSEO stands for Search Engine Optimisation and is the process of improving where your webpages...   Learn More >

 

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