Affiliate Marketing Glossary

Do you know the difference between a CPA and a CPM? What about a ROAS and a Rev Share? Find out by using the below feature to search through our Affiliate Marketing Glossary.

The glossary is being updated all the time. If you think there is anything missing, please get in touch to let us know at justin@theonlineadvertisingguide.com

Please note: The below contains terms related to affiliate marketing, acronyms of affiliate marketing terms, abbreviations of affiliate marketing terms, and synonyms of affiliate marketing terms!

 

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  • a

  • For websites, affiliate marketing is typically the practice of putting a link to a product or...   Learn More >
  • The largest online retailer in the world. Amazon started out selling books and now sells pretty...   Learn More >
  • Arbitrage is the tactic of buying something at one price and then selling it at a higher price....   Learn More >

  • c

  • What is a Click? When it comes to online advertising, a click refers to a user clicking on an...   Learn More >
  • Last updated May 2023 What does CTR mean? CTR stands for Click-Through Rate. It is the...   Learn More >
  • Content is a generic term for stuff on the internet, such as posts, articles, videos, pictures etc.
  • The Conversion Rate (CR) of a campaign is the number of conversions achieved per click. It is...   Learn More >
  • What does CPA mean? The CPA price is the amount that gets paid when an ad leads to a sale (or...   Learn More >
  • What does CPC mean? The Cost Per Click price is the amount paid every time a user clicks on an...   Learn More >
  • What does CPM mean? CPM is an ad pricing model used to buy advertising space, most commonly for...   Learn More >
  • What does CPA mean? The CPA price is the amount that gets paid when an ad leads to a sale (or...   Learn More >
  • What does CPC mean? The Cost Per Click price is the amount paid every time a user clicks on an...   Learn More >
  • What does CPM mean? CPM is an ad pricing model used to buy advertising space, most commonly for...   Learn More >
  • The Conversion Rate (CR) of a campaign is the number of conversions achieved per click. It is...   Learn More >
  • Last updated May 2023 What does CTR mean? CTR stands for Click-Through Rate. It is the...   Learn More >

  • e

  • eCPM is like the cost per kilo of online advertising pricing. It is effectively what you would...   Learn More >
  • eCPM is like the cost per kilo of online advertising pricing. It is effectively what you would...   Learn More >

  • g

  • In Digital Marketing, Geo-Targeting means aiming content (an ad, webpage etc) at a particular...   Learn More >

  • i

  • Incremental Revenue in online advertising usually means the extra amount of money made from...   Learn More >
  • An Influencer is essentially the internet version of a celebrity. The unofficial definition of...   Learn More >
  • Using influencers to market a product or brand. This can be direct via paying an influencer (eg...   Learn More >
  • A marketing platform that helps brands with their influencer marketing. Often not much more than...   Learn More >
  • An IO is an Insertion Order which in online advertising is the contract that provides the...   Learn More >
  • An IO is an Insertion Order which in online advertising is the contract that provides the...   Learn More >

  • k

  • A keyword means something that is entered into a search engine. They can be targeted by Paid...   Learn More >

  • l

  • A potential customer, or a way to get in touch with a potential customer (eg email address,...   Learn More >
  • Lead generation (or Lead Gen) is the gathering of potential customers' contact information and...   Learn More >
  • An influencer whose followers are concentrated in one geographic area.
  • Multiple word keywords which really define the company targeting it.  These keywords have low...   Learn More >

  • m

  • Metrics are measurable statistics that are used in digital marketing to improve performance such...   Learn More >
  • An influential person on social media with less than 10,000 followers. Often thought to be more...   Learn More >

  • p

  • A type of advertising where an algorithm is used to decide which ads are placed in which...   Learn More >
  • What Does Paid Search Mean? Paid Search refers to ads placed in search engines above 'organic'...   Learn More >
  • A type of advertising where an algorithm is used to decide which ads are placed in which...   Learn More >
  • A publisher of a website is the person or company responsible for the content on a website. This...   Learn More >

  • r

  • What is ROAS? Return On Ad Spend (ROAS) is a metric used in online advertising to calculate how...   Learn More >
  • The total amount of money taken in by a person or company, before any expenses (such as taxes...   Learn More >
  • When using an Ad Network, the income from advertising will be split between the Ad Network and...   Learn More >
  • What is ROAS? Return On Ad Spend (ROAS) is a metric used in online advertising to calculate how...   Learn More >

  • s

  • Search Engine Marketing (or SEM) is a type of marketing where you focus on improving the...   Learn More >
  • SEO stands for Search Engine Optimisation and is the process of improving where your webpages...   Learn More >
  • Search Engine Marketing (or SEM) is a type of marketing where you focus on improving the...   Learn More >
  • SEO stands for Search Engine Optimisation and is the process of improving where your webpages...   Learn More >

 

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