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Please note: The below contains terms related to ad sizes, acronyms of ad sizes, abbreviations of ad sizes, and synonyms of ad sizes!
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- 120x60What is a 120x60? The 120x60 ad unit is an IAB standard ad unit with dimensions of 120 pixels... Learn More >
- 120x600What is a 120x600? The 120x600 ad unit is a now-defunct IAB standard ad unit historically... Learn More >
- 125x125What is a 125x125? The 125x125 ad unit is a now-defunct IAB standard ad unit with the... Learn More >
- 160x600What is a 160x600? The 160x600 ad size is an IAB standard ad unit with dimensions of 160 pixels... Learn More >
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- 300x50What is a 300x50? The 300x50 ad unit is an IAB Mobile standard ad unit with the dimensions of... Learn More >
- 300x250An MPU is a display ad unit that is 300 pixels wide by 250 pixels tall. It is commonly called a... Learn More >
- 300x600What is a 300x600? The 300x600 ad unit is an IAB standard ad unit with dimensions of 300 pixels... Learn More >
- 320x50What is a 320x50? The 320x50 ad unit is an IAB Mobile standard ad unit with the dimensions of... Learn More >
- 320x100What is a 320x100? The 320x100 ad unit is a top-performing AdSense ad size, which is... Learn More >
- 320x480What is a 320x480? The 320x480 ad unit is a mobile ad with dimensions of 320 pixels wide by 480... Learn More >
- 336x280What is a 336x280? The 336x280 is an ad unit that has been delisted by the IAB. It... Learn More >
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- 468x60What is a 468x60? The 468x60 ad unit is a now-defunct IAB standard ad unit with the dimensions... Learn More >
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- 728x90A leaderboard is a display ad unit that is 728 pixels wide by 90 pixels tall. It is commonly... Learn More >
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- 970x90What is a Super Leaderboard? The 970x90 is an ad unit that is one of the IABs new ad portfolio... Learn More >
- 970x250What is a Billboard? The 970x250 is an ad unit which was listed as a Rising Star by the IAB. It... Learn More >
a
- Acceptable AdsAcceptable Ads is a set of criteria for placing ads on a website. It was created by the parent... Learn More >
- Ad BundleAn Ad Bundle is a popular advertising concept in Germany that refers to buying all ad units... Learn More >
- Ad UnitAn Ad Unit is the generic term used when talking about a single type of ad.
- Anchor AdAn Anchor Ad is a type of overlay ad which stays at the bottom of a webpage regardless of... Learn More >
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- BannerWhat is a 468x60? The 468x60 ad unit is a now-defunct IAB standard ad unit with the dimensions... Learn More >
- Banner Ads'Banner Ads' is the generic term used to describe image-based online ads such as 160x600s,... Learn More >
- BillboardWhat is a Billboard? The 970x250 is an ad unit which was listed as a Rising Star by the IAB. It... Learn More >
- ButtonButton historically referred to the ad sizes 120x60 or 125x125, however is usually used now to... Learn More >
c
- Companion AdCompanion Ads are two or more ads that are delivered together. Due to the way these work,... Learn More >
e
- Expandable AdAn expandable ad in online advertising refers to any ad unit which becomes larger upon some sort... Learn More >
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- FilmstripIn online advertising, a filmstrip refers to a type of 300x600 ad unit. It is distinct from a... Learn More >
- Flash AdAn ad made using Adobe Flash which is usually animated and can be interactive. These types of... Learn More >
h
- Homepage TakeoverWhat is a Homepage Takeover? A Homepage Takeover is a type of roadblock in which the Homepage... Learn More >
- HPTOWhat is a Homepage Takeover? A Homepage Takeover is a type of roadblock in which the Homepage... Learn More >
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- InterstitialInterstitial essentially means "between" and are the ads which appear before or between webpages... Learn More >
- InText AdvertisingWhat is In-Text Advertising? In-Text Advertising is where you allow a company to monetize words... Learn More >
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- Jump PageA jump page is a microsite that opens after clicking on an ad. It is essentially a pop-up ad... Learn More >
l
- LeaderboardA leaderboard is a display ad unit that is 728 pixels wide by 90 pixels tall. It is commonly... Learn More >
- Linear Video AdsLinear Video Ads are simply video ads that convey a message by being watched (as opposed to... Learn More >
- LRECWhat is a 336x280? The 336x280 is an ad unit that has been delisted by the IAB. It... Learn More >
m
- Mobile AdvertisingWhat Is Mobile Advertising? Mobile Advertising refers to advertising which is built... Learn More >
- Monster MPUWhat is a 300x600? The 300x600 ad unit is an IAB standard ad unit with dimensions of 300 pixels... Learn More >
- MPUAn MPU is a display ad unit that is 300 pixels wide by 250 pixels tall. It is commonly called a... Learn More >
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- Non-Linear Video AdsA non-linear video ad is a video ad that is not based on simply watching a video to get the... Learn More >
- Non-Standard Ad UnitIn the Preparing Your Site section we told you to stick with IAB standard ads. This was because... Learn More >
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- OverlayWhat is an Overlay (or Floater)? An Overlay (or Floater as they are known in the US) is an IAB... Learn More >
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- PlacementPlacement is a generic term meaning some combination of an ad and the place it is served. It can... Learn More >
- Pop-UpWhat is a Pop-Up (or Pop-Under)? A pop-up ad comprises of a webpage that opens up in a new... Learn More >
- Pre-GamePre-game ads are usually a type of video (although occasionally an MPU) ad that comes up before... Learn More >
- Pre-RollWhat Is A Pre-Roll? Pre-Roll is commonly used to refer to any type of video advertising. It is... Learn More >
r
- ReskinWhat is a Reskin? A reskin is a branded image that replaces the background of a website. It... Learn More >
- Responsive Ad UnitA responsive ad unit changes size to fit the space it is given. This is especially useful when a... Learn More >
- Roadblock AdThis is where all ads on a page are sold together to one advertiser. The ads must deliver... Learn More >
s
- SkyscraperWhat is a 160x600? The 160x600 ad size is an IAB standard ad unit with dimensions of 160 pixels... Learn More >
- Standard Ad UnitThe Online Advertising Guide recommends you use IAB standard ads, as it makes the whole ad... Learn More >
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- TileA tile is a common term for a square ad. It usually refers to a 125 pixels (wide) by 125 pixels... Learn More >
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- VASTVAST is the equivalent of IAB Standard Ad sizes for Video Advertising, meaning that an... Learn More >
- Vertical UnitA Vertical Unit is an informal way of talking about any ad size which is taller than it is wide... Learn More >
- Video Ad Serving TemplateVAST is the equivalent of IAB Standard Ad sizes for Video Advertising, meaning that an... Learn More >
- Video MPUA Video MPU is an MPU ad that contains a video in it. 7 Ideas & Facts About Video MPUs ... Learn More >
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