Welcome to our Ad Pricing Guide where we explain everything you need to know about the different ways in which ads are priced.
If you are new to advertising, you may expect that you pay for each ad individually, and maybe if you’ve done some research you may think that you actually only pay when someone clicks on your ad. We at The Online Advertising Guide are afraid to say that it is a bit more complicated than that.
And intentionally so, as whether you are buying or selling ads, attempting to confuse you with jargon is one of the hallmarks of the advertising industry! Worry not, as we’re here to make it simple again by explaining the pros and cons of each way you can pay for your advertising.
To start with we have a little bespoke overall advice for each group, so are you looking to sell ad space, or use online ads for marketing? Or are you just trying to understand an Ad Pricing term?
Common Ad Pricing Models
CPM (Cost Per Thousand) CPC (Cost Per Click) CPA (Cost Per Acquisition)
Less Common Ad Pricing Models
CPD (Cost Per Day) CPL (Cost Per Lead) CPE (Cost Per Engagement)
Other Ad Pricing Models
CPV (Cost Per View) CPI (Cost Per Install) CPvM (Viewable Thousand)
What it looks like
Find out more
Next: Ad Pricing for Ad Buyers