Do you know the difference between CPM, eCPM, CPvM and RPM? Find out by using the below feature to search through our Ad Pricing Glossary.
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Please note: The below contains terms related to ad pricing, acronyms of ad pricing terms, abbreviations of ad pricing terms, and synonyms of ad pricing terms!
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a
- Ad Pricing ModelAn ad pricing model is the way in which an advertiser pays for advertising, such as on a CPM,... Learn More >
- Ad Serving CostsAd Serving Costs are any costs accrued from the actual running of an ad. These can include (for... Learn More >
- Ad Serving FeesAd Serving Fees are charges made for serving ads. These would include upfront fees paid to ad... Learn More >
- Added ValueWhat does Added Value or Value Added mean? In online advertising, Added Value (or Value Added)... Learn More >
- Advertising RateBefore you can work out how much money your site will make, you have to understand the different... Learn More >
b
- Brand BuyA Brand Buy is an ad buy for brand advertising purposes.
- Brand SpendA Brand Spend is an advertising campaign designed to increase the value of a brand (as opposed... Learn More >
- BudgetA budget refers to a set amount of money put aside for a specific purpose. In online... Learn More >
c
- CostCost is a catch-all term in online advertising that refers to budget or payment. It is used... Learn More >
- Cost Per AcquisitionWhat does CPA mean? The CPA price is the amount that gets paid when an ad leads to a sale (or... Learn More >
- Cost Per ClickWhat does CPC mean? The Cost Per Click price is the amount paid every time a user clicks on an... Learn More >
- Cost Per DayWhat does CPD mean? The CPD price is the amount that gets paid for every day that an ad is on a... Learn More >
- Cost Per EngagementWhat does CPE mean? CPE stands for Cost Per Engagement. The CPE price is the price that gets... Learn More >
- Cost Per ExpansionCost Per Expansion is a type of advertising rate. It is a specific type of CPE campaign... Learn More >
- Cost Per InstallWhat does CPI mean? The CPI price is the amount paid per installation of an app on a... Learn More >
- Cost Per LandCost Per Land is a type of advertising rate. It is basically the same as Cost Per Click. It... Learn More >
- Cost Per LeadWhat does CPL mean? The CPL price means that every time the advertiser gets a lead (a potential... Learn More >
- Cost Per ThousandWhat does CPM mean? CPM is an ad pricing model used to buy advertising space, most commonly for... Learn More >
- Cost Per ViewWhat does Cost Per View mean? CPV means the price that gets paid when a video ad is played. In... Learn More >
- Cost Per Viewable ThousandWhat Does CPvM Mean? Also known as vCPM and CPMv. CPvM advertising is where the CPvM price is... Learn More >
- CPAWhat does CPA mean? The CPA price is the amount that gets paid when an ad leads to a sale (or... Learn More >
- CPCWhat does CPC mean? The Cost Per Click price is the amount paid every time a user clicks on an... Learn More >
- CPCVWhat does CPC mean? The Cost Per Click price is the amount paid every time a user clicks on an... Learn More >
- CPDWhat does CPD mean? The CPD price is the amount that gets paid for every day that an ad is on a... Learn More >
- CPEWhat does CPE mean? CPE stands for Cost Per Engagement. The CPE price is the price that gets... Learn More >
- CPIWhat does CPI mean? The CPI price is the amount paid per installation of an app on a... Learn More >
- CPLWhat does CPL mean? The CPL price means that every time the advertiser gets a lead (a potential... Learn More >
- CPMWhat does CPM mean? CPM is an ad pricing model used to buy advertising space, most commonly for... Learn More >
- CPVWhat does Cost Per View mean? CPV means the price that gets paid when a video ad is played. In... Learn More >
- CPV MWhat does Cost Per View mean? CPV means the price that gets paid when a video ad is played. In... Learn More >
- CPvMWhat Does CPvM Mean? Also known as vCPM and CPMv. CPvM advertising is where the CPvM price is... Learn More >
- CPVMWhat does Cost Per View mean? CPV means the price that gets paid when a video ad is played. In... Learn More >
e
- eCPMeCPM is like the cost per kilo of online advertising pricing. It is effectively what you would... Learn More >
- Effective Cost Per ThousandeCPM is like the cost per kilo of online advertising pricing. It is effectively what you would... Learn More >
i
- Impression RPMWhat does Impression RPM mean? Impression RPM is the amount of revenue paid per 1,000... Learn More >
- InventoryThe total amount of ad impressions a publisher or network has - this is usually expressed as a... Learn More >
- Inventory ForecastingThe total amount of ad impressions a publisher or network has - this is usually expressed as a... Learn More >
- Inventory ManagementThe total amount of ad impressions a publisher or network has - this is usually expressed as a... Learn More >
p
- Page RPMWhat does Page RPM mean? In digital marketing, the Page RPM is the amount a publisher receives... Learn More >
r
- Real Time BiddingRTB stands for Real-Time Bidding. It's a system where publishers set the minimum CPM they... Learn More >
- Real Time Bidding PlatformRTB Platform is short for Real-Time Bidding Platform and is a type of company that uses... Learn More >
- Return On InvestmentWhat is an ROI? ROI stands for Return on Investment and means the amount of money you get back... Learn More >
- RevenueThe total amount of money taken in by a person or company, before any expenses (such as taxes... Learn More >
- Revenue Per Thousand What does RPM mean? In digital marketing, the RPM price means that every time something... Learn More >
- Revenue Per Thousand PagesWhat does Page RPM mean? In digital marketing, the Page RPM is the amount a publisher receives... Learn More >
- Revenue ShareWhen using an Ad Network, the income from advertising will be split between the Ad Network and... Learn More >
- RoCRoC is short for Run of Channel, which means when a set of ads are booked to run anywhere within... Learn More >
- ROIWhat is an ROI? ROI stands for Return on Investment and means the amount of money you get back... Learn More >
- RoNRoN is short for Run of Network, and means when a set of ads are booked with an Advertising... Learn More >
- RoSRoS is short for Run of Site and means when a set of ads are booked to run anywhere on a site.
- RPM What does RPM mean? In digital marketing, the RPM price means that every time something... Learn More >
- RTBRTB stands for Real-Time Bidding. It's a system where publishers set the minimum CPM they... Learn More >
- RTB PlatformRTB Platform is short for Real-Time Bidding Platform and is a type of company that uses... Learn More >
- Run of ChannelRoC is short for Run of Channel, which means when a set of ads are booked to run anywhere within... Learn More >
- Run of NetworkRoN is short for Run of Network, and means when a set of ads are booked with an Advertising... Learn More >
- Run of SiteRoS is short for Run of Site and means when a set of ads are booked to run anywhere on a site.
v
- Value AddValue Add refers to the actual impressions given as free to an advertiser.
- VIWhat is a Viewable Impression? A Viewable Impression (or VI) means an ad impression that... Learn More >
- Viewable ImpressionWhat is a Viewable Impression? A Viewable Impression (or VI) means an ad impression that... Learn More >
y
- YieldYield in online advertising is a generic metric term. It kind of means "the amount you got out... Learn More >
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