Ad Pricing Glossary


Do you know the difference between CPM, eCPM, and RPM? Find out by using the below feature to search through our Ad Pricing Glossary.

The glossary is being updated all the time. If you think there is anything missing, please get in touch to let us know at justin@theonlineadvertisingguide.com

Please note: The below contains terms related to ad pricing, acronyms of ad pricing terms, abbreviations of ad pricing terms, and synonyms of ad pricing terms!

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  • a

  • What does Added Value or Value Added mean? In online advertising, Added Value (or Value Added)...   Learn More >
  • An ad pricing model is the way in which an advertiser pays for advertising, such as on a CPM,...   Learn More >
  • Ad Serving Costs are any costs accrued from the actual running of an ad. These can include (for...   Learn More >
  • Ad Serving Fees are charges made for serving ads. These would include upfront fees paid to ad...   Learn More >
  • Before you can work out how much money your site will make, you have to understand the different...   Learn More >
  • b

  • A Brand Buy is an ad buy for brand advertising purposes.
  • A Brand Spend is an advertising campaign designed to increase the value of a brand (as opposed...   Learn More >
  • A budget refers to a set amount of money put aside for a specific purpose. In online...   Learn More >
  • c

  • Cost is a catch-all term in online advertising that refers to budget or payment. It is used...   Learn More >
  • What does CPA mean? The CPA price is the amount that gets paid when an ad leads to a sale (or...   Learn More >
  • What does CPC mean? The Cost Per Click price is the amount paid every time a user clicks on an...   Learn More >
  • What does CPD mean? The CPD price is the amount that gets paid for every day that an ad is on a...   Learn More >
  • What does CPE mean? CPE stands for Cost Per Engagement. The CPE price is the price that gets...   Learn More >
  • Cost Per Expansion is a type of advertising rate. It is a specific type of CPE campaign...   Learn More >
  • What does CPI mean? The CPI price is the amount paid per installation of an app on a...   Learn More >
  • Cost Per Land is a type of advertising rate. It is basically the same as Cost Per Click. It...   Learn More >
  • What does CPL mean? The CPL price means that every time the advertiser gets a lead (a potential...   Learn More >
  • What does CPM mean? CPM is an ad pricing model used to buy advertising space, most commonly for...   Learn More >
  • What does Cost Per View mean? CPV means the price that gets paid when a video ad is played. In...   Learn More >
  • What Does CPvM Mean? Also known as vCPM and CPMv. CPvM advertising is where the CPvM price is...   Learn More >
  • What does CPA mean? The CPA price is the amount that gets paid when an ad leads to a sale (or...   Learn More >
  • What does CPC mean? The Cost Per Click price is the amount paid every time a user clicks on an...   Learn More >
  • What does CPD mean? The CPD price is the amount that gets paid for every day that an ad is on a...   Learn More >
  • What does CPE mean? CPE stands for Cost Per Engagement. The CPE price is the price that gets...   Learn More >
  • What does CPI mean? The CPI price is the amount paid per installation of an app on a...   Learn More >
  • What does CPL mean? The CPL price means that every time the advertiser gets a lead (a potential...   Learn More >
  • What does CPM mean? CPM is an ad pricing model used to buy advertising space, most commonly for...   Learn More >
  • What does Cost Per View mean? CPV means the price that gets paid when a video ad is played. In...   Learn More >
  • What Does CPvM Mean? Also known as vCPM and CPMv. CPvM advertising is where the CPvM price is...   Learn More >
  • e

  • eCPM is like the cost per kilo of online advertising pricing. It is effectively what you would...   Learn More >
  • eCPM is like the cost per kilo of online advertising pricing. It is effectively what you would...   Learn More >
  • i

  • What does Impression RPM mean? Impression RPM is the amount of revenue paid per 1,000...   Learn More >
  • The total amount of ad impressions a publisher or network has - this is usually expressed as a...   Learn More >
  • p

  • What does Page RPM mean? In digital marketing, the Page RPM is the amount a publisher receives...   Learn More >
  • r

  • RTB stands for Real-Time Bidding. It's a system where publishers set the minimum CPM they...   Learn More >
  • RTB Platform is short for Real-Time Bidding Platform and is a type of company that uses...   Learn More >
  • What is an ROI? ROI stands for Return on Investment and means the amount of money you get back...   Learn More >
  • The total amount of money taken in by a person or company, before any expenses (such as taxes...   Learn More >
  • What does RPM mean? In digital marketing, the RPM price means that every time something...   Learn More >
  • What does Page RPM mean? In digital marketing, the Page RPM is the amount a publisher receives...   Learn More >
  • When using an Ad Network, the income from advertising will be split between the Ad Network and...   Learn More >
  • RoC is short for Run of Channel, which means when a set of ads are booked to run anywhere within...   Learn More >
  • What is an ROI? ROI stands for Return on Investment and means the amount of money you get back...   Learn More >
  • RoN is short for Run of Network, and means when a set of ads are booked with an Advertising...   Learn More >
  • RoS is short for Run of Site and means when a set of ads are booked to run anywhere on a site.
  • What does RPM mean? In digital marketing, the RPM price means that every time something...   Learn More >
  • RTB stands for Real-Time Bidding. It's a system where publishers set the minimum CPM they...   Learn More >
  • RTB Platform is short for Real-Time Bidding Platform and is a type of company that uses...   Learn More >
  • RoC is short for Run of Channel, which means when a set of ads are booked to run anywhere within...   Learn More >
  • RoN is short for Run of Network, and means when a set of ads are booked with an Advertising...   Learn More >
  • RoS is short for Run of Site and means when a set of ads are booked to run anywhere on a site.
  • v

  • Value Add refers to the actual impressions given as free to an advertiser.
  • What is a Viewable Impression? A Viewable Impression (or VI) means an ad impression that...   Learn More >
  • What is a Viewable Impression? A Viewable Impression (or VI) means an ad impression that...   Learn More >
  • y

  • Yield in online advertising is a generic metric term. It kind of means "the amount you got out...   Learn More >

 

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