Ad Pricing Glossary


Do you know the difference between CPM, eCPM, CPvM and RPM? Find out by using the below feature to search through our Ad Pricing Glossary.

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Please note: The below contains terms related to ad pricing, acronyms of ad pricing terms, abbreviations of ad pricing terms, and synonyms of ad pricing terms!

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  • Ad Pricing Model
    An ad pricing model is the way in which an advertiser pays for advertising, such as on a CPM,...   Learn More >
  • Ad Serving Costs
    Ad Serving Costs are any costs accrued from the actual running of an ad. These can include (for...   Learn More >
  • Ad Serving Fees
    Ad Serving Fees are charges made for serving ads. These would include upfront fees paid to ad...   Learn More >
  • Added Value
    What does Added Value or Value Added mean? In online advertising, Added Value (or Value Added)...   Learn More >
  • Advertising Rate
    Before you can work out how much money your site will make, you have to understand the different...   Learn More >
  • Brand Buy
    A Brand Buy is an ad buy for brand advertising purposes.
  • Brand Spend
    A Brand Spend is an advertising campaign designed to increase the value of a brand (as opposed...   Learn More >
  • Budget
    A budget refers to a set amount of money put aside for a specific purpose. In online...   Learn More >
  • Cost
    Cost is a catch-all term in online advertising that refers to budget or payment. It is used...   Learn More >
  • Cost Per Acquisition
    What does CPA mean? The CPA price is the amount that gets paid when an ad leads to a sale (or...   Learn More >
  • Cost Per Click
    What does CPC mean? The Cost Per Click price is the amount paid every time a user clicks on an...   Learn More >
  • Cost Per Day
    What does CPD mean? The CPD price is the amount that gets paid for every day that an ad is on a...   Learn More >
  • Cost Per Engagement
    What does CPE mean? CPE stands for Cost Per Engagement. The CPE price is the price that gets...   Learn More >
  • Cost Per Expansion
    Cost Per Expansion is a type of advertising rate. It is a specific type of CPE campaign...   Learn More >
  • Cost Per Install
    What does CPI mean? The CPI price is the amount paid per installation of an app on a...   Learn More >
  • Cost Per Land
    Cost Per Land is a type of advertising rate. It is basically the same as Cost Per Click. It...   Learn More >
  • Cost Per Lead
    What does CPL mean? The CPL price means that every time the advertiser gets a lead (a potential...   Learn More >
  • Cost Per Thousand
    What does CPM mean? CPM is an ad pricing model used to buy advertising space, most commonly for...   Learn More >
  • Cost Per View
    What does Cost Per View mean? CPV means the price that gets paid when a video ad is played. In...   Learn More >
  • Cost Per Viewable Thousand
    What Does CPvM Mean? Also known as vCPM and CPMv. CPvM advertising is where the CPvM price is...   Learn More >
  • CPA
    What does CPA mean? The CPA price is the amount that gets paid when an ad leads to a sale (or...   Learn More >
  • CPC
    What does CPC mean? The Cost Per Click price is the amount paid every time a user clicks on an...   Learn More >
  • CPD
    What does CPD mean? The CPD price is the amount that gets paid for every day that an ad is on a...   Learn More >
  • CPE
    What does CPE mean? CPE stands for Cost Per Engagement. The CPE price is the price that gets...   Learn More >
  • CPI
    What does CPI mean? The CPI price is the amount paid per installation of an app on a...   Learn More >
  • CPL
    What does CPL mean? The CPL price means that every time the advertiser gets a lead (a potential...   Learn More >
  • CPM
    What does CPM mean? CPM is an ad pricing model used to buy advertising space, most commonly for...   Learn More >
  • CPV
    What does Cost Per View mean? CPV means the price that gets paid when a video ad is played. In...   Learn More >
  • CPvM
    What Does CPvM Mean? Also known as vCPM and CPMv. CPvM advertising is where the CPvM price is...   Learn More >
  • eCPM
    eCPM is like the cost per kilo of online advertising pricing. It is effectively what you would...   Learn More >
  • Effective Cost Per Thousand
    eCPM is like the cost per kilo of online advertising pricing. It is effectively what you would...   Learn More >
  • Impression RPM
    What does Impression RPM mean? Impression RPM is the amount of revenue paid per 1,000...   Learn More >
  • Inventory
    The total amount of ad impressions a publisher or network has - this is usually expressed as a...   Learn More >
  • Page RPM
    What does Page RPM mean? In digital marketing, the Page RPM is the amount a publisher receives...   Learn More >
  • Real Time Bidding
    RTB stands for Real-Time Bidding. It's a system where publishers set the minimum CPM they...   Learn More >
  • Real Time Bidding Platform
    RTB Platform is short for Real-Time Bidding Platform and is a type of company that uses...   Learn More >
  • Return On Investment
    What is an ROI? ROI stands for Return on Investment and means the amount of money you get back...   Learn More >
  • Revenue
    The total amount of money taken in by a person or company, before any expenses (such as taxes...   Learn More >
  • Revenue Per Thousand
    What does RPM mean? In digital marketing, the RPM price means that every time something...   Learn More >
  • Revenue Per Thousand Pages
    What does Page RPM mean? In digital marketing, the Page RPM is the amount a publisher receives...   Learn More >
  • Revenue Share
    When using an Ad Network, the income from advertising will be split between the Ad Network and...   Learn More >
  • RoC
    RoC is short for Run of Channel, which means when a set of ads are booked to run anywhere within...   Learn More >
  • ROI
    What is an ROI? ROI stands for Return on Investment and means the amount of money you get back...   Learn More >
  • RoN
    RoN is short for Run of Network, and means when a set of ads are booked with an Advertising...   Learn More >
  • RoS
    RoS is short for Run of Site and means when a set of ads are booked to run anywhere on a site.
  • RPM
    What does RPM mean? In digital marketing, the RPM price means that every time something...   Learn More >
  • RTB
    RTB stands for Real-Time Bidding. It's a system where publishers set the minimum CPM they...   Learn More >
  • RTB Platform
    RTB Platform is short for Real-Time Bidding Platform and is a type of company that uses...   Learn More >
  • Run of Channel
    RoC is short for Run of Channel, which means when a set of ads are booked to run anywhere within...   Learn More >
  • Run of Network
    RoN is short for Run of Network, and means when a set of ads are booked with an Advertising...   Learn More >
  • Run of Site
    RoS is short for Run of Site and means when a set of ads are booked to run anywhere on a site.
  • Value Add
    Value Add refers to the actual impressions given as free to an advertiser.
  • VI
    What is a Viewable Impression? A Viewable Impression (or VI) means an ad impression that...   Learn More >
  • Viewable Impression
    What is a Viewable Impression? A Viewable Impression (or VI) means an ad impression that...   Learn More >
  • Yield
    Yield in online advertising is a generic metric term. It kind of means "the amount you got out...   Learn More >

 

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