Ad Pricing Glossary


Do you know the difference between CPM, eCPM, CPvM and RPM? Find out by using the below feature to search through our Ad Pricing Glossary.

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Please note: The below contains terms related to ad pricing, acronyms of ad pricing terms, abbreviations of ad pricing terms, and synonyms of ad pricing terms!

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  • a

  • Ad Pricing ModelAn ad pricing model is the way in which an advertiser pays for advertising, such as on a CPM,...   Learn More >
  • Ad Serving CostsAd Serving Costs are any costs accrued from the actual running of an ad. These can include (for...   Learn More >
  • Ad Serving FeesAd Serving Fees are charges made for serving ads. These would include upfront fees paid to ad...   Learn More >
  • Added ValueWhat does Added Value or Value Added mean? In online advertising, Added Value (or Value Added)...   Learn More >
  • Advertising RateBefore you can work out how much money your site will make, you have to understand the different...   Learn More >
  • b

  • Brand BuyA Brand Buy is an ad buy for brand advertising purposes.
  • Brand SpendA Brand Spend is an advertising campaign designed to increase the value of a brand (as opposed...   Learn More >
  • BudgetA budget refers to a set amount of money put aside for a specific purpose. In online...   Learn More >
  • c

  • CostCost is a catch-all term in online advertising that refers to budget or payment. It is used...   Learn More >
  • Cost Per AcquisitionWhat does CPA mean? The CPA price is the amount that gets paid when an ad leads to a sale (or...   Learn More >
  • Cost Per ClickWhat does CPC mean? The Cost Per Click price is the amount paid every time a user clicks on an...   Learn More >
  • Cost Per DayWhat does CPD mean? The CPD price is the amount that gets paid for every day that an ad is on a...   Learn More >
  • Cost Per EngagementWhat does CPE mean? CPE stands for Cost Per Engagement. The CPE price is the price that gets...   Learn More >
  • Cost Per ExpansionCost Per Expansion is a type of advertising rate. It is a specific type of CPE campaign...   Learn More >
  • Cost Per InstallWhat does CPI mean? The CPI price is the amount paid per installation of an app on a...   Learn More >
  • Cost Per LandCost Per Land is a type of advertising rate. It is basically the same as Cost Per Click. It...   Learn More >
  • Cost Per LeadWhat does CPL mean? The CPL price means that every time the advertiser gets a lead (a potential...   Learn More >
  • Cost Per ThousandWhat does CPM mean? CPM is an ad pricing model used to buy advertising space, most commonly for...   Learn More >
  • Cost Per ViewWhat does Cost Per View mean? CPV means the price that gets paid when a video ad is played. In...   Learn More >
  • Cost Per Viewable ThousandWhat Does CPvM Mean? Also known as vCPM and CPMv. CPvM advertising is where the CPvM price is...   Learn More >
  • CPAWhat does CPA mean? The CPA price is the amount that gets paid when an ad leads to a sale (or...   Learn More >
  • CPCWhat does CPC mean? The Cost Per Click price is the amount paid every time a user clicks on an...   Learn More >
  • CPDWhat does CPD mean? The CPD price is the amount that gets paid for every day that an ad is on a...   Learn More >
  • CPEWhat does CPE mean? CPE stands for Cost Per Engagement. The CPE price is the price that gets...   Learn More >
  • CPIWhat does CPI mean? The CPI price is the amount paid per installation of an app on a...   Learn More >
  • CPLWhat does CPL mean? The CPL price means that every time the advertiser gets a lead (a potential...   Learn More >
  • CPMWhat does CPM mean? CPM is an ad pricing model used to buy advertising space, most commonly for...   Learn More >
  • CPVWhat does Cost Per View mean? CPV means the price that gets paid when a video ad is played. In...   Learn More >
  • CPvMWhat Does CPvM Mean? Also known as vCPM and CPMv. CPvM advertising is where the CPvM price is...   Learn More >
  • e

  • eCPMeCPM is like the cost per kilo of online advertising pricing. It is effectively what you would...   Learn More >
  • Effective Cost Per ThousandeCPM is like the cost per kilo of online advertising pricing. It is effectively what you would...   Learn More >
  • i

  • Impression RPMWhat does Impression RPM mean? Impression RPM is the amount of revenue paid per 1,000...   Learn More >
  • InventoryThe total amount of ad impressions a publisher or network has - this is usually expressed as a...   Learn More >
  • p

  • Page RPMWhat does Page RPM mean? In digital marketing, the Page RPM is the amount a publisher receives...   Learn More >
  • r

  • Real Time BiddingRTB stands for Real-Time Bidding. It's a system where publishers set the minimum CPM they...   Learn More >
  • Real Time Bidding PlatformRTB Platform is short for Real-Time Bidding Platform and is a type of company that uses...   Learn More >
  • Return On InvestmentWhat is an ROI? ROI stands for Return on Investment and means the amount of money you get back...   Learn More >
  • RevenueThe total amount of money taken in by a person or company, before any expenses (such as taxes...   Learn More >
  • Revenue Per Thousand What does RPM mean? In digital marketing, the RPM price means that every time something...   Learn More >
  • Revenue Per Thousand PagesWhat does Page RPM mean? In digital marketing, the Page RPM is the amount a publisher receives...   Learn More >
  • Revenue ShareWhen using an Ad Network, the income from advertising will be split between the Ad Network and...   Learn More >
  • RoCRoC is short for Run of Channel, which means when a set of ads are booked to run anywhere within...   Learn More >
  • ROIWhat is an ROI? ROI stands for Return on Investment and means the amount of money you get back...   Learn More >
  • RoNRoN is short for Run of Network, and means when a set of ads are booked with an Advertising...   Learn More >
  • RoSRoS is short for Run of Site and means when a set of ads are booked to run anywhere on a site.
  • RPM What does RPM mean? In digital marketing, the RPM price means that every time something...   Learn More >
  • RTBRTB stands for Real-Time Bidding. It's a system where publishers set the minimum CPM they...   Learn More >
  • RTB PlatformRTB Platform is short for Real-Time Bidding Platform and is a type of company that uses...   Learn More >
  • Run of ChannelRoC is short for Run of Channel, which means when a set of ads are booked to run anywhere within...   Learn More >
  • Run of NetworkRoN is short for Run of Network, and means when a set of ads are booked with an Advertising...   Learn More >
  • Run of SiteRoS is short for Run of Site and means when a set of ads are booked to run anywhere on a site.
  • v

  • Value AddValue Add refers to the actual impressions given as free to an advertiser.
  • VIWhat is a Viewable Impression? A Viewable Impression (or VI) means an ad impression that...   Learn More >
  • Viewable ImpressionWhat is a Viewable Impression? A Viewable Impression (or VI) means an ad impression that...   Learn More >
  • y

  • YieldYield in online advertising is a generic metric term. It kind of means "the amount you got out...   Learn More >

 

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