Try our useful YouTube CPV Calculator below to work out your Cost Per View. You can use it to work out your CPV as well as the number of views and/or cost you need to hit a specific CPV. Feel free to experiment with different scenarios in order to help you understand your YouTube ads and revenue better.
What Does YouTube CPV Mean?
CPV stands for Cost Per View and means that a payout is triggered every time an ad is viewed. On YouTube, however, CPV isn’t just about views. If someone clicks on your video ad then you’ll still get charged. This is reasonable in a lot of ways as most people want clicks on their ads. It does, however, remove the purpose of CPV advertising in the first place – which is to get people to watch something. If you want clicks, run a CPC campaign!
If you buy CPV ads, the first thing to note is YouTube measures video views with a piece of tech they call TrueView. It simply verifies that ads have been watched, and TrueView ads are skippable meaning that people are considered to have chosen to watch them.
Learn more about TrueView with this cynical/adorable (you decide) video:
There are two types of CPV advertising using TrueView, one of which has an extremely high bar for being charged, and the other not so much. For TrueView In-Stream Video Ads (eg ads in videos) someone has to not skip the ad, and watch at least 30 seconds or click for you to be charged. Someone this engaged is quite a good find for a CPV ad!
For TrueView Video Discovery Ads, someone just has to click on a thumbnail in search results or watch pages, and then play your video. It’s not nearly so high a bar and is more directly akin to a CPC ad to be honest.
On YouTube views are encouraged instead of engagement. This is unique out of all social networks, which generally encourage an active relationship with content. Due to this, it’s unsurprising that ads are bought on a CPV basis on YouTube. Revenue should also be measured by CPV, however, YouTube does not supply this info directly.
For YouTube channel owners, the higher the CPV your receive for your videos the easier it is for you to make money. Simply get your revenue and total views and plug them in below.
For advertisers, the lower the CPV you pay for your ads, the more people will see them. Use the below calculator to plan and understand your costs.
YouTube CPV Formula
The equation to work out the cost per view of your YouTube videos couldn’t be simpler:
Where Do I Get Stats for YouTube?
If you are advertising on YouTube you will see the stats for cost and views on your main dashboard.
If you are a YouTube channel owner, simply press the Analytics button on any of your videos when you are logged in, and your dashboard will show you Estimated Revenue and Views.
Find out more
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