We have provided a useful Response Rate Calculator below to work out your Response Rate as well as derive the number of users and conversions you would need to get a specific Response Rate.
Feel free to experiment with different scenarios in order to help you better understand this metric.
[Disambiguation: If you are looking for conversion rate, please go here]
What Does Response Rate Mean?
The Response Rate of a campaign is the percentage of people who saw something and then completed an action/purchase/conversion. It is a useful measure when taking surveys for example.
Response Rate Formula
The Response Rate equation is:
Response Rate = (Conversions ÷ Unique Users) x 100
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