To calculate your Page RPM use our helpful Page RPM Calculator below.
Not only can you work out how much revenue you will earn from different levels of page views (or page impressions), but you can also derive the number of page views you would need in order to hit a specific level of revenue.
[Page RPM is different from Impression RPM. If you would like to calculate your Impression RPM instead, please use our Impression RPM Calculator]
Please note: Page Views and Page Impressions are interchangeable terms, so you can input Page Impressions below if that is the metric you have available.
What Does Page RPM Mean?
RPM is the flip side of the coin from CPM and stands for Revenue Per Thousand (as opposed to Cost Per Thousand).
M stands for either “mille” (meaning 1,000 in French), or for M (as the Roman numeral for 1,000) – no-one knows for sure. Either way – it stands for 1,000. When an RPM is applied to something, it means how much revenue you earn from 1,000 of those things.
Therefore Page RPM means the revenue which you earn from 1,000 page views. This is a more useful measure than just revenue on its own as it means you can compare revenue performance across different periods, regardless of how big a site was at that time.
Page RPM is a powerful calculation as page views (or Page Impressions) is an easy to understand top-level metric. Ad Impressions can fluctuate for reasons out of you control – such as an inconsistent fill rate. Page Views, however, are a simple and direct measure of growth.
Page RPM Formula
This is the Page RPM equation:
Page RPM = (Ad Revenue x 1000) ÷ Page Views
Page RPM Advice
A Page RPM is useful to work out if your advertising efforts, in general, are working out. It shows you how much you are earning per 1,000 page views. You can increase this by maximising clicks – which can generally be achieved by attracting better advertisers and optimising your ad layout.
Page RPM can be a more useful metric than Impression RPM when evaluating an ad network as it takes their problems out of the equation. If you have outsourced the advertising on your site then your focus should be on growing your site. If your page views are going up, then you are doing your job. If your Page RPM is going down, then they are not doing their job.
It is a less nuanced measure than Impression RPM but if you want to cut right to the chase, Page RPM will help you do that.
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